Ryan Pineda’s Lunar eCom Review: Why Lunar Automation Reviews Aren’t The Same…

Let’s get something clear: 

There is NOTHING passive about eCommerce, no matter how well most course creators sell the dream.

If you want that travel-the-world-making-money-while-you-sleep-laptop-lifestyle, eCommerce isn’t for you.

To run a successful eCommerce business, you need to be constantly on the lookout for new products.

Scouring the internet for hot trends and trying to find the next fidget spinner will take hours out of your day.

Not to mention, it’s not enough to just have the hot new product…

You also need to get the customers.

That means ads…

Lots and lots of ads…

Testing, tweaking, targeting, spending thousands if not tens of thousands of dollars before breaking even.

Not to mention, Facebook hates eCommerce, meaning one of your top traffic sources could shut you down at any time.

All of this leads to a very stressful life, not a lot of money, and a lot of time wasted.

Time that could be better spent so you can actually live the life you want.

Now, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

• Physical Products
• Low Margins
• Long Wait Times
• Angry Customers
• Thousands of dollars testing different ad campaigns

An income stream that brings in consistent revenues every single month (from a couple hundred dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day running ads, researching products, and trying not to get banned by whatever platforms you’re using?

If that sounds like something you’d be interested in, check out Digital Leasing.

 This is nothing like eCommerce, and that’s probably a good thing.

However, if you’d still like to know more about Lunar eCom, keep reading.

Who Is Ryan Pineda?

Ryan Pineda is an entrepreneur and the creator of Lunar eCom, an e-commerce education platform designed to help individuals start and scale their own e-commerce businesses.

Pineda has extensive experience in the e-commerce industry and has been featured in various media outlets, including Forbes and Entrepreneur.

He has also founded several successful e-commerce businesses, including an online watch store and a jewelry store.

Pineda is known for his expertise in teaching others how to build successful e-commerce businesses through his courses and coaching programs, which have helped thousands of individuals achieve financial independence and success.

Ryan Pineda’s Program: Lunar eCom 

Ryan is a born entrepreneur who enjoys starting new businesses.

He partnered with Tony Guzman to start Lunar eCom. Tony has been working in the eCommerce industry for several years.

He began dropshipping on platforms such as eBay before going to Amazon and Walmart dropshipping. After successfully constructing his own stores, Tony started to accept clients and create stores for them.

As a Walmart dropship vendor, he’s seen some success with this dropshipping business by selling a variety of goods – but mostly focusing on Walmart products and taking advantage of the intuitive Walmart Marketplace.

Since then, Tony has managed over 100 stores and generated millions of dollars in sales.

Together, their goal is to give excellent customer service while also assisting clients to create passive income.

Lunar eCom is for:

• Anyone interested in alternate types of passive income
• Those who do not wish to deal with renters or maintenance
• Someone who aspires to run an automated business
• Someone who can get credit…

Walmart dropshipping isn’t revolutionary. Here’s the short form:

• Use the Walmart marketplace
• Become a Walmart marketplace seller
• Manage your Walmart dropshipping business
• Agree to the Walmart retailer agreement
• Continue dropshipping on Walmart
• Focus on dropshipping Walmart products

How Much Does Lunar eCom Cost?

You have to schedule a call to find out the cost, but according to posts from Reddit, you need to shell out around $40k. Maybe you can try calling and see if you get a free consultation.

Does Lunar Ecom Offer A Refund Policy?

When visiting trying to visit lunarecom.com, you are automatically redirected to something called expresswholesale.io .

I found this a little weird. Typically, when a whole brand is redirected like this, it doesn’t mean anything good.

My suspicions have now been mildly confirmed when I attempted to reach their terms and conditions page at the bottom.

It goes no where.

Neither does their privacy policy.

Whether accidental or purposeful, it does not give me confidence in their having a refund policy.

With something being this fishy, I can’t recommend it.

Why Choose ECommerce Automation?

The most obvious advantage of eCommerce automation is the amount of time it saves you.

When a team or software handles the mundane aspects of your task, you can concentrate on developing your business and engaging your consumers.

Other benefits include:

• No physical location
• Dropshipping
• VA’s overseas
• Automatic sales
• No inventory
• Amazon provides traffic
• Lunar eCom handles operations

Keep in mind that utilizing the Walmart marketplace seller onboarding can be a little tedious and involves uniting the Walmart warehouse with wholesale suppliers and Walmart customers – something that automation could help with your dropshipping store.

How does Walmart dropshipping compare to other ways of doing business? It’s hard to say, but being a Walmart dropship vendor seems to be working for Ryan Pineda so far.

What The Internet Has To Say In Their Lunar Automation Reviews

“RUN RUN RUN! It has been such a joke the last ~13 months. Right from the launch of having no standard work or templates… It was a mess of where are we in the process and who’s doing what?…

Then the constant process issues that are blatant, and subsequently are seen by the selling platforms (Walmart, Amazon, Facebook..)

They have gotten my stores suspended back and forth and as we currently sit
Walmart – Terminated
Facebook Marketplace – Terminated (Now I can’t buy or sell in my personal FB account!)
Amazon – Currently suspended for second time for drop shipping / tracking number violations

Customer service is horrible. On my third account manager. She is just a kid and in way over her head. They expect immediate responses from you but can take days to respond to your questions if at all.
Selling products at a loss, advertising different products than they ship, not having phone customer service so unhappy customers are calling you…Business can have rough starts.. But Ryan Pineda has showed his true character with the fake reviews on his Lunar website and continuing to advertise around the web to bring in new clients so he can collect more $40k rips. It’s disgusting

At this point it’s just waiting for my 18 months – which was renewed when I let them do the Facebook store but since that was closed within about six weeks should really be voided. We need to collect as many folks as we can here in-case this has to go class action if he doesn’t repay all losses at that 18 month guarantee..”

“Much like the majority of everyone on this thread. Including who knows how many others have made this mistake and regretted it. I feel the ideal situation is somehow the new stores get turned into revenue producers for everyone. But coming on the year mark and having a store that has been deactivated for months has left me feeling frustrated, disappointed and concerns among other things. It only makes matters worse when you see Ryan promoting other products where he’s growing his bank accounts while we are stuck being $30k plus in debt. I can not wait until my 18 months have come up. And if further actions need to be taken, we need to come together and take actions for how we were done wrong.

For those that have looked into legal action or already part of a group. Please include me, otherwise I will try to pursue something on my end. I will end by including a link to a settlement that was previously awarded to plaintiffs. Although it’s not our exact situation. It shows there is some precedent to the situation we are in.”

“If it means making money, you can probably assume that Ryan Pineda has tried it. Whether it be accounting or flipping houses, he’s probably done it and then made a course about it.

Ryan’s latest business venture is called Lunar eCom, which offers done-for-you Walmart and Amazon stores. Ryan admits though: “If you’ve been dropshipping through Walmart these past few months, then you know it has not been pretty.”

“Stores are getting suspended and terminated like crazy,” he goes on. “You don’t have to look any further than Reddit or YouTube to see all of the countless complaints. So what’s going on in the ecommerce industry, and specifically, Walmart? Well, a lot of people are moving from Amazon over to Walmart automation, for a number of reasons.

For one, you can start scaling Walmart stores right away, unlike Amazon. Two, the profit margins are higher. And three, risk of account suspension is lower.”

Well, that statement was partially true. Unfortunately, it looks like point 3 regarding Walmart didn’t work out as planned. The thing is, Walmart was allowing third party selling over the course of the last year. And it’s true, most of that time it did have a very low suspension rate. In fact, at that time a lot of Ryan’s clients had their Walmart stores up, running, and profiting.

And then Walmart started suspending the stores.

Thankfully the Lunar eCom team fought to unsuspend the stores, and most of them were. Unfortunately everyone was pretty shaken up and they were setback up to two months. Then Walmart started suspending again for a second time. It didn’t make any sense because the suspended stores were brand new and not even generating money yet.

AKA nothing had even been done to violate Walmart’s guidelines. Even worse, Walmart never even gave a reason why they suspended so many of the stores.

Lunar eCom once again tried to troubleshoot using the same methods they had with the first round of suspensions. Unfortunately, however, instead of Walmart reinstating the stores they closed ALL of them.

Ouch. And so at this point we started to get really concerned because who knows what Walmart’s gonna do next,” Ryan says. “Well as it turns out, a few weeks later, they just kept terminating new stores, whether they were selling or not (no suspensions, no warnings, nothing).”

“And honestly, if it was just my company, I would’ve probably felt better about it, because it would of told me that we’re doing something wrong and then we can fix it. But that wasn’t the case. It was companies (meaning stores/accounts) all over.

All my friends in the industry were seeing the same thing, and it was just a really crappy situation for everyone involved. And so we made the decision to just turn off all of our active Walmart stores because at this point, it just seems like Walmart is going to terminate everything at some point.”

So you’re probably wondering how Lunar eCom handled all of their customers who paid for the Walmart dropshipping store. Don’t worry, they didn’t leave them hanging. Lunar eCom swapped them all back to Amazon. Maybe in the future they’ll give Walmart another try.

And while Lunar eCom did the best they could for their clients, I personally wouldn’t want to dabble in automated eCom stores. Between the suspensions, expensive cost, and low margins? I’ll pass.”

“If I could go back a year ago- I WOULD NEVER HAVE GIVEN THEM 40k. WORST investment of my life. There customer service sucks. The management of our store is mediocre. We have not seen a single profit and we’re in the negative thousands. Also they advertise that your card gets paid off every 2 weeks- FALSE. It depends on the stores health and how many returns you have. Oh and if you don’t pay off the card they stick YOU with the interest which can be thousands if your cards are charged with thousands. Save your money and run. Kicking myself in the ass for this.”

“We are angry and frustrated when forced to move to a more risky business model while having 40k+ loss already. The new business model basically force your store to buy from their wholesaling company at a premium ，so that when the products don’t do well on sale the store owners take all the loss. For them, the risk is minimal since they already made a profit selling the product to you.

Since I did not take the Godfather offer and my contract is still about dropshipping, I am wondering what action I can take. Does it considered breaking the contract when they change the business model?”

“Until I get a response back from Lunar regarding the status of my store. I will continue to research ways in an attempt to recoup my initial investment. As of now, I have reached out to The Flip Lab like a few on this thread have done. That seems to be gaining the most momentum.

But before I close this comment. I wanted to mention Kevin Zhang, for those that have not heard of him. He was sued for shady ecom courses and dealings as well. Let’s use this thread as a resource for all. Here a YouTube video on him. https://www.youtube.com/watch?v=bcYekTZJ1HQ

In the event that it might get removed or blocked. As everyone come together and collected contact information? Having a group will be what keeps us intact and hopefully we are on the winning side when it is all over.”

“I signed up with them exactly when they started paid 40k upfront now one year into this still haven’t made any profit yet!!!i think worst investment ever please people save your money people get refunded all the time thru amazon and your just stuck with the purchase nobody refunds you what you paid for the product its a total disaster now i send them emails and don’t hear back from anybody this account managers are a total JOKE none of them know what they are doing.”

“My cousin signed up with them and put $-5k down with them a couple months ago. They quickly responded with Walmart putting a hold on opening stores and told him everything would be delayed. Ryan was (is?) posting update videos on the process and ended up offering my cousin a switch to an Amazon store instead since Walmart wasn’t moving forward as planned. For what it’s worth, I personally opened a Walmart store with my own LLC during that same time with no issues. That’s not to say that Lunar was being dishonest, but it does beg the question of what issues are they running into?

Anyway, I haven’t kept up with him on any progress but I’ll chime back in with you all when I get an update, likely after the holidays.”

“Ryan has been oblivious to all his mistakes this entire time (at least I hope)…it took him over a year to fire his head of Lunar manager…tells you something about his judge of character when hiring. He now comes out with a video in his car while driving showing he never gave any thought into what his message was going to be and then came off as we are the problem by asking for a refund. Next, he has the nerve to tell us that the Godfather deal is too good to pass up (implied we are stupid for passing it up). This whole thing is a joke and so is Ryan!”

“The Godfather offer was such a joke…my team and I’s neglect has been a mess for over a year but here’s a whole bunch of things that really do not involve money coming out of my pocket and in exchange you have to agree to give me a larger cut of profits – HOWEVER that only applies on months your stores make money. When your stores lose money you eat that loss in it’s entirety.. We are your partner / provider when we do well but you’re on your own when we continually screw up (even when the client is constantly bringing the issues to light before they become worse – but they do nothing about them…) . My store lost $3,900 it’s last month in operation..

Come golf with me and 6 other lunar clients (he mentioned two foursomes) for a $40k pp value!… 40k x 7 = $280k for a round of golf with him?”

“was this group created? And if so can you tell me more about how to become a part of it? My husband and I are out $40k and I am disgusted by the total absence of accountability and the abundance of blame that Ryan expressed in his “godfather offer” videos. There was zero apology for the mishandling of “businesses”, shame and guilt based tactics to try and convince you that you weren’t actually losing money because of “all that he was willing to offer” and speaking out of both sides of his mouth the entire time.”

“I am on the same boat. Their new accounting software is a joke. It’s not even accurate. I downloaded my own spreadsheets and calculated on my own with excel. I’m still negative. They don’t respond to my emails. Any idea what we can do? He has that 18mo guarantee to make back your initial investment but who knows if they’ll stick to that… I’m in that 40k boat. Any answers on what we can do? should we just cut our losses ?”

Is There A Lunar Automation Scam?

So, is there a Lunar Automation scam? Not technically. You can make money with this program, but it’s definitely not as easy as Ryan Pineda makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – you need to do a ton of volume to make any real money.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months, $3-5k in the hole on ads (because that whole “get started with $5 a day” thing is total BS) and then your reward is 15% profit on a $12 product (which comes out to $1.80), it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in as little as a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing.

And, unlike eCommerce, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

• A camper in the middle of the woods
• A beach chair on the water in Mexico
• A small villa in Greece

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.

Are There Alternatives To Ryan Pineda’s Lunar eCom?

Yes, there are plenty of eCommerce programs and resources to choose from if you want to pursue this business model. Here are just a few:

• Spocket Dropshipping
• Dropshipping Titans
• 100K Blueprint
• Oberlo
• Biaheza Dropshipping

What Is My Top Recommendation In Making Money Online In 2025?

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.

Why?

1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.

2) You Own & Control EVERYTHING: With eCommerce, you don’t really own anything. You have no control over the quality of products. You don’t even own the products because they go straight from the supplier to the customer.

Yes, if you’ve got a Shopify store, you technically own that. But if every ad platform suits you down, you’ve got a store with no customers. Which is literally worthless.

With Digital Leasing, you own the assets, which means you have all the power and all the control.

3) Little Startup Costs: It’s possible to get into Digital Leasing with little investment upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

4) No Inventory: Ok, so technically you don’t have to worry about inventory since you’re not filling up your garage or a warehouse with products.

But, you still have all the headaches of a physical products business.

Since most dropshipped products come from China, you already have a 2-3 week wait time from when a customer places an order.

But right now, with global supply chain issues, your customers would be lucky to get anything in less than a month.

Imagine finally landing your first customer after months of experimenting, and then getting hit with a refund request or chargeback because they had to wait 6 weeks to get their order.

With Digital Leasing, a 100% online business, you never even have to think about that risk.

5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, it’s very simple to copy it and create a second with just a few clicks. Why is that important? Well, the more you create, the easier it is to create the next which allows you to scale your income quickly.

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 90% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with eCommerce, you’d have to double your inventory, your profit margins, OR your average order value. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

6) Make Money Helping Real People: This part is what makes it all worth it. 99.9% of the time, eCommerce provides no value to anyone but the seller.

In a lot of cases, it has a negative impact on the customer because of poor product quality and an overall bad experience (i.e. waiting 6 weeks to get your order).

And that makes it pretty hard to sleep at night.

But with Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

Now, the choice is yours. You could continue browsing, looking at opportunities like Lunar Automation reviews which could one day make you money.

You could continue researching, never making a decision. 

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits. 

All while genuinely helping real people who are grateful and happy to pay for it. 

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.