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Multifamily Masterplan Review (2024 Update): Is Jullien Gordon The Next Harriet Tubman?

By: JosiahSep 26, 2023Real Estate
Multifamily Masterplan Review ([year] Update): Is Jullien Gordon The Next Harriet Tubman?

Jullien Gordon teaches real estate investing with a specific focus on finding quality tenants to rent out a multifamily home. He says he wants to be the next Harriet Tubman through his program, Multifamily Masterplan - although he also admits you cannot rent freedom, you must buy it.

But what's inside this course? And how much does it all cost, anyway?

Let's dive in and find out.


This Multifamily Masterplan review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

  • Decent training
  • Possible to make some money
  • No refunds
  • Physical real estate is volatile
  • Digital real estate is a rising, stronger industry

Why Listen To Us

My name is Josiah, and this is my Dad, Joel.why listen us

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

why listen us gif

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online

  2. Straightforward-ness of the system to do it

  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!

Jullien Gordon is a real estate investing guru.

Like most real estate investing training gurus, you’ll likely be exposed to the “Big 3” investing types:

  • Flipping
  • Wholesaling
  • Long-term buy-and-hold

Regardless of which path you go down, there is a lot of potential with real estate investing.

After all, it’s the world’s oldest wealth-builder.

Some even say you could do it from the beach.

Living The Beach Lifestyle

However, before you leave this Jullien Gordon review and go sign up, you might want to ask yourself:

“Is now the right time for me to get into real estate investing?”

Because, no matter which way you slice it, real estate investing is extremely capital intensive, labor intensive, or both.

So if you’ve only got an hour or two a day, or your savings account is a few zeroes lighter than you’re comfortable with, this might not be the best time for you to jump into real estate investing.

But that doesn’t mean you’re out of luck. It just means you need a system to free up more time and give yourself a stronger financial cushion.

A good way to get yourself there is with Digital Leasing.

Digital Leasing takes all the best parts of real estate investing, while eliminating most of the headaches:

  • Low cashflow
  • Interest payments
  • Mortgages
  • High overhead
  • Expensive repairs and maintenance
  • Problematic tenants

And the best part?

Digital Leasing allows you to build a passive income stream that’s actually passive!

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000).

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day analyzing deals, cold-calling homeowners, or dealing with contractors.

If that sounds like something you’d be interested in, check out Digital Leasing.

Still Getting Paid

This is the perfect first step to build recurring income that you can then use to start investing in real estate down the line.

However, if you’d still like to know more about Jullien Gordon, keep reading.

Who Is Jullien Gordon?

julien gordon who is he

Mr. Jullien Gordon is more popularly known as Mr. Multifamily now, according to…himself.

He created the Multifamily Masterplan with a passion to help homeowners and renters to find the best deal on real estate investing.

He understood the struggles of renters in locating the real estate investing deals, and sought out to find a solution.

Jullien claims that his mission is to help 300 people to enjoy freedom by providing business and life coaches on real estate investing, consequently having a more purposeful life.

He says his goal in life is to be like Harriet Tubman, although it appears he is actually the son of two doctors and happened to attend Stanford for his MBA.

After being born in Oakland, CA, he seems to live in both New York and Louisiana, depending on which website of his is updated the most recently.

Even after his privileged upbringing, he seems to be very much into the racial black power movement, speaking almost exclusively to black Americans…which could be a red flag for anyone who isn’t black, or American.

What Are Jullien Gordon’s Programs?

jullien gordon reviews

The Freedom School

Prior to introducing the #MultifamilyMovement, Jullien Gordon started The Freedom School.

The Freedom School is a virtual school aiming to help people maximize their knowledge and abilities to produce wealth.

He believes that one can utilize his intelligence to create income and finally establish his own business.

Jullien then began writing books and establishing an online university.

He also got busy with his speaking engagements, giving talks at various universities, and even on TED talks.

Freedom School by Jullien Gordon

Multifamily Masterplan

Jullien then established the Multifamily Masterplan and built the “Multifamily Movement.”

The movement involves students who have enrolled in their school and are want to earn big time from multifamily real estate investing.

The members of the multifamily movement will enjoy below:

  • The Multifamily Map: How to locate strong emerging markets, neighborhoods, and properties within your area or from a distance that will provide incredible cash flow and potential appreciation
  • The Multifamily Math: How to easily and quantitatively assess a real estate deal in less than 10 minutes so that you can make an offer before anyone else
  • The Multifamily Mindset: How to have the right and powerful mindset and think like an expert real estate investor when it comes to wealth, money, real estate, and debt

What Is Inside Jullien Gordon’s Program?

The Multifamily Masterplan courses include the following topics:

  • Financial House Cleaning Challenge
  • Lender Shopping Challenge
  • Pre-Approval Challenge
  • Real Estate Agent Challenge
  • Neighborhood Knowledge Challenge
  • A Deal A Day Challenge #1, #2, and #3
  • Real Estate Team Building Challenge
  • New Neighborhood Challenge #1, #2, and #3
  • Real Estate Software Tools

Here is a snapshot of the series of courses and timeline of what Multifamily Masterplan is offering:

The Multifamily Masterplan Courses

Why Multifamily Masterplan Real Estate?

Jullien Gordon envisioned that there will always be more people renting out homes than buying their own house, so he ultimately focused on Multifamily Masterplan real estate than single-family real estate.

He saw that there is a bigger market for Multifamily Masterplan real estate than flipping or wholesaling properties or lands.

If he is correct, the Multifamily Masterplan real estate may provide better cash flow for you.

Multifamily Masterplan Real Estate

Contrary to popular belief, building multifamily real estate is more affordable than single-home. These homes are typically in lower-income areas, so the cost of acquisition is definitely cheaper.

In a multifamily real estate set up, the multiple units are under one roof, so managing it is easier than managing single-family homes.

What if you have more than 5 properties?

Imagine the hassle of driving all over the city to manage each house in various locations.

In addition, you will also get to enjoy some tax advantages.

That said, you do have to be concerned that renters may be less likely to care about their home, leaving it in worse condition than a single-family home.

Multifamily Goals

Jullien Gordon teaches business with a heart. He aims to “free 300 people like Harriet Tubman”, financially, through Multifamily Real Estate investing.

Seems like an big stretch, but okay.

When you do this business model, with the right multifamily mindset, skill mastery, and business mastery, you might enjoy the below benefits:

  • Positive cashflow
  • Principal pay down
  • Tax savings
  • Potential appreciation

How Long Is The Course?

There is no fixed date for the courses being offered by Jullien Gordon.

It depends solely on the enrollee. If you decide to take the course, then you will decide when you want to start taking the course and up to when you want to finish it.

The courses are completely self-paced online and accessible, so you can do it any time and anywhere.

Lifetime access is nice, especially if there is value.

What Does The Internet Have To Say?

What Does The Internet Have To Say

Reviews on this guy were a little hard to find, which can be a red flag, but we managed to find a few:

“Never heard of him. I would say any information you can get from his course you can find on BP and YouTube for free.”

Not much to go off of there.

“I have not heard of him but that doesn’t mean he isn’t a quality mentor.

I would ask yourself the following questions when looking at a mentor / course.

#1 What is your goal? What do you want to achieve?

#2 How will this program help me achieve #1?

#3 is the individual credible i.e. have they done what I want to do or have a unique perspective that will help me get to #1 faster?

#4 Is the information readily available elsewhere?

       _This one is of particular interest many “gurus” repackage free info and sell it for a premium”_

Let’s try one more…

“Yes, I participated in his free course as well! I did not do the program, but I absolutely loved his ideas! I don’t have advice, but yes to YouTube, Bigger Pockets forums, books on rental property investing by Brandon Turner, etc. I study social and economic development on the side and that keeps me balanced. Good luck! “

Is Jullien Gordon’s Multifamily Masterplan A Scam?

Scam or Legit

So, is Multifamily Masterplan a scam?

Not technically.

You can make money with this program, but it’s definitely not as easy as Jullien Gordon makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – the actual profit margins on real estate investments are pretty small.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months – looking at deals, sending out offers, negotiating with the seller and lender to buy a rental property – and then your reward is like $100 a month in profits, it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month (with a 90-95% profit margin)?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing.

And, unlike traditional real estate, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

Saying Goodbye To Our Jobs

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.

How Much Do Jullien Gordon’s Offerings Cost?

jullien gordon cost

Sometimes Gordon offers free courses, but it seems like the real price of Harriet Tubman-style freedom is expensive.

$349/month, to be exact – or $4,188 per year.

Maybe it’s worth it, but you’d have to find value in it to be sure.

Jullien Gordon Refund Policy

jullien gordon refund policy

As nice as a lot of Jullien Gordon’s sentiments are – if you give him your money**, it is gone.**

No refunds under any circumstances, by far the most restrictive policy I’ve come across.

Are There Alternatives To Jullien Gordon?


Yes, there are plenty of other business models to choose from if you want to pursue this making money online. Here are just a few:

What Is Our Top Recommendation For Making Money Online In 2024?

Digital Leasing

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.
Flipping and wholesaling are full-time jobs (and more), no matter what any real estate guru tells you. You always have to be searching for deals, because if you stop, so does the money.


2) You Own & Control EVERYTHING: Yes, in traditional real estate you kind of “own” the properties. But there’s also a ton of debt tied to most real estate investments, which means the property isn’t truly yours.

A lender can take it away if you miss a payment. Not to mention, loan payments really impact your profit margins.

With Digital Leasing, you own the assets outright (with a 90-95% profit margin), which means you have all the power and all the control.

Feeling Blessed

3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

Scott Lead Gen

4) Minimal Ongoing Expenses: With traditional real estate, monthly expenses are HIGH. Between loan payments, ongoing maintenance, and repairs (not to mention the possibility of having to go through the eviction process), profit margins are slim.
Plus, whenever you have a vacancy, factor in the costs to turn over a unit (plus the fact there’s no money coming in until the next tenant moves in).

With Digital Leasing, a 100% online business with minimal maintenance and ongoing costs, you never even have to think about that risk.

Done Deal

5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with traditional real estate investing, you’d have to double your monthly rent, double your deals/number of units OR double your profit margins. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

Lance Lead Gen

6) Make Money Helping Real People: This part is what makes it all worth it. With Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at opportunities like Jullien Gordon’s programs which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

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