Are you interested in joining Affluent Academy? I’m going to look at Jordan Patten’s SMMA course to see whether it’s worth the price tag. I’ll review the course creator, his background, the course content, bonuses, and its community benefits.
This course is for you if you want to get more traffic to your business by using social media, paid ads, and organic traffic. The SMMA business model is good for aspiring entrepreneurs who want to get more traffic.
But before we get too deep.
This Jordan Platten review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.
Table of Contents
Pros: What I Liked
- Jordan Platten is an expert in his field
- The course is good for newbies.
- They offer a one on one coaching.
Cons: What I Didn't Like
- The course is expensive.
- Incomplete course.
- Complicated refund policy.
Jordan Platten is an ad agency course guru. The basic premise is that you’ll learn how to build your own ad agency, land clients, and get them results.
Running an agency (even though they’re a bit of a commodity nowadays) isn’t a bad way to get your feet wet in the world of online business.
That said, there are a lot of moving parts with this business model:
- Prospecting – you need to know how to find potential clients
- Sales – you need to know how to convince those clients to give you money
- Media Buying – you need to know how to run ads profitably
- Copywriting – you need to know how to tailor your ad messaging for the right customers
- Design – you need to know how to design ads/landing pages to maximize conversions
- Email Marketing – you need to know how to follow up with prospects and customers
- Automation – you need to know how to connect everything properly
Now, most course-sellers will try to make this easier on you by telling you they’ve managed to “automate everything”, offering “plug-and-play” campaigns, and “pre-built templates”.
Here’s the thing though:
Markets are always changing. They get more savvy as time goes on.
If you buy a program with thousands of other students, where everything is built out for you, there’s an almost 100% chance those templates don’t work.
Because if thousands of other students are using those exact same “plug and play” campaigns, tens of millions of people have already seen them, reducing their effectiveness.
Not to mention, with most agency programs, the templates are actually built by some virtual assistant in the Philippines or India, and have never actually been tested in real life.
And if they have, there’s a good chance they’re extremely outdated, since most programs don’t bother updating their templates after launching. The course creator gets too busy just trying to sell to more and more students, instead of focusing on quality education.
Now, here’s the most sinister part of this whole thing:
Most course creators market their agency courses as something you can do anywhere in the world. You might hear them say things like “The world is my office” or “This is a simple passive income business”.
That’s just plain false. Running an effective agency is in no way passive. Look at the list above, and remember that you can’t rely on pre-built templates. You’re responsible for every part of the process.
Does that really sound like a business you can do from a laptop on the beach?
See how this could be a problem?
Now, what if there was a way you could build a passive income stream that’s actually passive?
An income stream that doesn’t require:
- Mastering 100 different roles
- Needing to be a technology wizard
- Working round the clock just to keep things from blowing up
An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?
An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything?
If that sounds like something you’d be interested in, check out Digital Real Estate.
However, if you’d still like to know more about Jordan Platten, keep reading.
Who is Jordan Platten?
Jordan Platten is a YouTube entrepreneur from United Kingdom who shares his social media marketing agency experience with his subscribers. He currently has over 60,000 subscribers and consistently makes videos about the process of launching an agency, designing different types of ads, and daily vlogging.
Honestly, Jordan had a pretty ordinary childhood. Like all the rest of us, not everything went his way in life. From a young age he’d find himself day dreaming during the school day and eventually grew interested in acting. Soon after he joined a local acting class.
He appears to be well-informed and knows what he’s talking about. But, unlike some YouTubers who capitalize on various trends, he sticks to what he knows: making money online by assisting small and medium-sized businesses with their marketing.
I’ve seen him promote another smma course, but it appears to have been rebranded as Affluent Agency and was just redesigned and launched into something much bigger in 2020.
Because he isn’t like some of his American peers, you won’t see him using leased supercars and private jets to make you want to start your own agency.
Starting an agency is difficult, which is Jordan spent his time documenting the process and launching his own course.
He holds live events on a regular basis, such as his ‘Millennial Marketing Mastery’ event in New York.
Jordan and his team have generated millions in new revenue for a wide range of companies worldwide.
Affluent Academy Review
The course has been updated for 2020 and is hosted on the Teachable platform, which makes sure that all videos look great on any platform you choose to use.
The course is divided into ten modules and one bonus lesson module. Each module includes over-the-shoulder training as well as a recap quiz that you should complete before going on to the next chapter.
You can currently only access the first 5 modules because the remaining 6-11 modules have yet to be produced and unlocked. I’m not sure why you’d release an incomplete course.
Some modules contain 5-6 classes, while others contain more than ten classes. Apparently, if completed, there will be 100+ lessons in the course, and this makes it one of the longest smma courses available right now, but don’t be tricked into thinking that longer is better. In the end, each individual video could be shorter compared to a course with only 75 videos.
Among the modules available right now are:
- Laying the foundations
- The launch sequence
- Sales prospecting
- Securing meetings
- Closing clients
- Getting results
- Comprehensive ad creation
- Skyrocketing return on investment
- Mastered strategies for 2020
- Scaling and automation.
Module 1: Foundations
You’ll discover how to develop the correct mindset and use this new business model to make a fortune online. You’ll also learn how to contact the course creators for assistance if needed.
Module 2: Launch Sequence
You’ll now learn how to set up all of the necessary parts, such as your business and agency framework. You’ll also learn the importance of developing a brand early on and how to create a website and email address.
You’ll also discover how to structure your service offering and develop a value-based pricing approach. These tips should help you succeed right away.
Module 3: Sales Prospecting
You’ll learn the fundamentals of starting your agency and establishing your position in the smma field. You’ll discover how to select a niche to target, such as eCommerce retailers or a specific industry.
You’ll discover what trends to look out for in 2020 and how to make the most of your existing network of friends and coworkers. You’ll also learn several lead-generating tactics and how to leverage a pipeline connected with a CRM to produce sales.
Module 4: Secure Meetings
You’ll learn how to convert cold leads into meetings utilizing Jordan’s recommended techniques. If you have no prior sales expertise, this lesson should help you grasp the complete sales process for your business.
You’ll discover the psychology of selling, how to gain instant respect, and how to play to your strengths. You’ll also discover how to handle cold calling, cold emailing, and direct messaging.
You will also learn everything there is to know about face-to-face meetings and appointment scheduling. You could also hire someone to do this for you.
Module 5: Closing Clients
Learn how to close clients by watching videos on converting warm leads into paying clients by utilizing a multi-platform strategy.
You’ll discover how to handle objections and convert bad leads into high-paying customers. You’ll also discover how to work with clients who lack credibility.
How do you handle onboarding and payments once you have clients? Don’t worry, there’s a full video on this process.
Then you’ll learn how to plan meetings with prospective clients and real-life case studies on the subject.
You will also learn how to organize meetings and guarantee that all prospects become clients.
In addition, you will have access to a private Facebook mastermind group with XX members. Given that the course has only recently opened, there aren’t many members in the group, but you do have access to one-on-one VIP support and weekly Q&As with Jordan himself.
In addition, the bonus content contains complete copy and paste scripts for cold calling and emailing. You will also receive contracts and done for you funnel templates that you can use with Clickfunnels.
As part of their January 2020 update, you’ll get access to 50 completely certified agency leads in your chosen niche and location. For example, if you live in London, you’d get local leads in an area like eCommerce.
How much does Affluent Agency cost?
The course now costs $1,497, which Jordan says is reasonable and is only the cost of one paying client, which could be correct. But it’s still a lot of money up front, especially for a business model that portrays itself as one that anybody can start for free.
If you can’t afford the course charge right now, Jordan recommends using Paypal credit, a buy now, pay later option. But if you ask me, I personally do not advise utilizing this services to purchase a course because you will be paying out the amount for the next 6-12 months regardless of whether you succeed in the course.
There is a testimonial success wall and the option to book a free coaching call with one of Affluent Agencies trainers to convince you of the course.
Affluent Agency Refund Policy
Before getting yourself into this make sure to understand the refund policy. The refund policy, like many digital courses, is action-based. The 30 day refund will be given to you if you’ll follow the course steps.
They say you can get a $500 client in 30 days. If you meet your sales targets and don’t sign a client within this time frame, you’ll get a full refund.
You must first set a call with their accountability team before following sales targets 5 days per week. Then, every day, you must enter your performance figures into their database so that they can track your progress.
If you don’t do this, you won’t be able to get a refund. I find the process really confusing, but you can read the terms of service to better understand it.
Is Jordan Platten A Scam?
So, is Jordan Platten a scammer? Not technically. You can make money with his program, but it’s definitely not as easy as he makes it sound.
There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – running an agency is extremely active income (NOT passive).
Now, there’s nothing wrong with front-loading the work and making the money later.
But if you’re getting into this game to live life on your terms, travel the world, and generate passive or semi-passive income from anywhere, then this isn’t for you.
What if, instead, you could put in a couple hours a day (in your spare time) to build a single digital asset, and your reward was a $500 to $2,000 payment that came in every single month?
And what if you could get started today and have your first payment in a week?
And what if you could double it next week?
Well, that’s the power of Digital Real Estate.
And, unlike a traditional ad agency, you can legitimately do this from anywhere. It’s a true lifestyle business.
Your laptop and an internet connection is all you need.
Some of the most successful students in this program run their entire 6-figure businesses from:
- A camper in the middle of the woods
- A beach chair on the water in Mexico
- A small villa in Greece
They’re able to travel around, living their lives first, and focusing on their income second.
Because even if they stop working for an extended period of time, the money keeps coming in.
So adventure, memories, and experience are the top priority.
And they never have to worry about how to pay for the next trip, or consider asking for time off.
If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.
Are There Alternatives To Affluent Academy
Yes, there are plenty of other business models to choose from if you want to pursue this making money online. Here are just a few:
My Final Thought
Affluent Agency is a reliable smma course, however it is not yet finished. Modules 6-11 are reportedly coming shortly, but you get access to a social media mastery course instead. Why would you launch an incomplete course? I expected a finished course given the hype surrounding it.
Most people looking to start an online side hustle find the course too costly. You need money to acquire a course and build your own website, make your own ads to find clients, and finally use free trials to gain clients. Would you rather pay full price for a course or get a less expensive course with the same quality of training?
And since Affluent Agency only debuted in 2020, the community is small compared to other courses that have been around for a while.
What Is My Top Recommendation For Making Money Online In 2023?
Our team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.
While there may be no “perfect business”, the research IS conclusive:
Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.
1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.
And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.
Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.
This is only possible if you have an income stream that’s not tied to your time.
2) You Own & Control EVERYTHING: With an ad agency, you don’t really own anything. You’re a hired gun for clients, and entirely at their mercy.
Sure, you own your agency, but if your business grinds to a halt once you stop working, all you really have is a self-created job.
With Digital Real Estate (a passive income stream), you own all the assets, which means you have all the power and all the control.
3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.
Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.
4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).
Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.
Because you have more knowledge, more experience, more results, and more momentum.
If you wanted to double your income with an ad agency, you’d have to double your clients OR double the monthly payment of your existing customers. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.
5) Make Money Helping Real People: This part is what makes it all worth it. With Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:
Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.
You make money by helping them make money.
Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.
Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.
Now, the choice is yours. You could continue browsing, looking at opportunities like Affluent Agency which could one day make you money.
You could continue researching, never making a decision.
OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.
A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.
All while genuinely helping real people who are grateful and happy to pay for it.
If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.