Jason Hornung

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By: Scam Risk - Expert Reviewer

Jason Hornung Review – Scam Or Legit?

Do you have any idea who Jason Hornung is?

Have you ever heard of the Jason Hornung Agency?

Have you heard about his training programs, Advertising Academy and Facebook Ads Profit Maximizer Bootcamp 2.0?

Paid advertisement, particularly Facebook advertising, is a common marketing tool these days used by many affiliate marketing entrepreneurs worldwide. Facebook users are flooded with product and service advertisements on a daily basis.

Several online Facebook ad experts offer training and coaching about the effective use of Facebook ads. They would provide you with tons of amazing results from FB ads to support their teachings.

Is it, however, lucrative to run Facebook ads?

Can you trust Jason Hornung, as well as his Academy of Advertising and Facebook Ads Profit Maximizer Bootcamp 2.0?

I’ve spent a lot of time reviewing Jason Hornung and his courses to help you decide if Jason is someone you can rely on.

We’re going to review Facebook Ads Profit Maximizer to decide if it really is the best SMMA course out there.

We’ll talk about whether Facebook Ads Profit Maximizer is the right online business for you.

At the end, I’ll answer some of the most frequently asked questions regarding Facebook Ads Profit Maximizer and SMMA in general.

And most importantly, I’ll show you the exact system I used to build my own internet marketing business to over $40,000 a month in mostly passive income.

This system made me swear off SMMA for good, because it uses some of the same skills in a much more powerful and profitable way!

Let’s get started!

Who Is Jason Hornung Of JH Media LLC?

In 2003, Jason Hornung worked as an insurance salesman. He tried certain conventional campaign techniques, such as cold calling and door-to-door transactions, but he didn’t get too far. 

Jason is The Internet Marketing & Marketing Consultant Guy of the Jason Hornung Agency, Inc.

In 2009, he went full time in marketing with Facebook ads as his main focus. He has been a strong proponent of using Facebook advertising because he believes that Facebook covers 90% of the market. He uses Facebook to create market leads.

Jason Hornung created JH Media, LLC, a digital agency that assists people with running Facebook advertising.

He appears to have achieved excellent outcomes for a number of well-known and recognized individuals and businesses. He has extensive experience on  direct response marketing and advertising.

Over the years, Jason Hornung has also successfully developed a number of online courses, including 7 Figure Agency Blueprint, Facebook Ads Profit Maximizer, and Academy of Advertising, among others. 

Jason Hornung is an online marketer who spends a lot of time on social media. He had about 34K Facebook followers and 1.36K YouTube subscribers at the time of this writing.

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Table of Contents

What Is the Academy Of Advertising?

The Academy of Advertising is a free educational program that teaches people how to make money by running advertisements.

You will discover several tried-and-true techniques, methods, and frameworks for creating successful advertisements. It claims  to have assisted 15,908 users across the globe in starting an online company, although this cannot be confirmed.

You can get access to instructional videos, ad and funnel templates once you sign up for the academy.

The course would provide you with up-to-date details since ad sites such as Facebook is always changing. Physical workbooks are also provided. On top of this, you will given access to a private Facebook group.

Below is a rundown on what you can expect:

  • Market Research
  • Offer Creation
  • Funnel Creation
  • Ad Creation/ Copywriting
  • Audience Selection/Targeting
  • Establishing Goals & Metrics
  • Setting Up Tracking Systems
  • Creating Automated Follow Up Systems
  • Reading & Evaluating Data
  • Optimizing Ad Campaigns
  • Optimizing Funnels
  • Optimizing Offers
  • Scaling Winning Campaigns
  • Maintaining Profits
  • Sales Scripts

Just by the items listed above, you can very well see that it’s a comprehensive course.

From the ground up,  you will be taught how to run Facebook advertisements.

Who Is The Academy Of Advertising For?

The Academy of Advertising is ideal for advertiser and marketing agency owners, media buyers who wish to learn how to run paid ads.

The course shows you step by step how to use Facebook Ads, so though you may be a beginner, it’d certainly work for you.

Academy Of Advertising Price

The Academy of Advertising is quite pricey. To gain access to the training program, you can either avail a monthly or annual membership. The monthly plan will set you back at $295 per month, while the annual package is a little less expensive at $1995.

What Is Facebook Ads Profit Maximizer Bootcamp 2.0

Jason Hornung, the founder of JH Media LLC, an advertising agency that focuses solely on the Facebook ads platform, created the Facebook Ads Profit Maximizer Bootcamp 2.0.

Each year, the company appears to have generated sales worth more than $20 million for its clients.

Facebook ads have propelled entrepreneurs around the world to new heights of success. You will be taught effective copywriting, scaling, and retargeting in this course.

Its main goal is to optimize the Facebook ad strategy of the client so that it produces more success at a much lower cost.

Facebook Ads Profit Maximizer Bootcamp 2.0 Pricing

The course is available in two pricing options: one-time payment of $1,495 or three installments of $665 which  add up to $1,995, setting you back by $500 more.

Updated twice, first with a new name and another with a revised edition and a price decrease. It formerly known as the “Ultimate Guide to Mastering FB Ads” which sold for $1,995 in the first edition. The name was later changed to the present name in 2017, although the price remained the same.

Jason Hornung adds an additional $500 fee for the payment plan option.

It has a few advantages, including:

  • Access to the “Mastermind Group” which  is only a platform for Hornung to advertise his other courses.
  • Hornung’s certification that you completed his “final test” called “Certified Media Buyer Designation.” Please keep in mind that this “certification” does not hold any bearing.

Hornung’s Course Quality

The training materials are acceptable. They have limited screenshots , and the course’s workbook is devoid of important details. They are just infographics and charts that you see once.

Yes, there are no interruptions while going through the courses , but the overall quality of the audio and video is poor and outdated. The audio recording seems to be from a 2016 console headset.

This is a screenshot during the tutorial. Take note of the Mac interface. It’s pretty clear as to the course’s age, demonstrating that video modules from previous courses are being reused.

Does Facebook Ads Profit Maximizer Bootcamp 2.0 Deliver?

Jason discusses the majority of the subjects you’d expect to find in a Facebook advertising course. Jason is an effective trainer who provides dependable and industry-standard ad management practices.

His charisma, coaching style, and power to motivate others to offer their absolute best. Jason, in particular, does an excellent job at demonstrating how to micromanage advertising during their lifetime.

Personal experience has shown me that it is very difficult to maintain advertising running reliably and strongly for a long period of time. Jason delves into the specifics of this regular maintenance work.

That being said, it does not entitle someone to generate more money or to be more effective at Facebook advertising. It provides a decent introduction and general summary, but there is little to warrant the price.

It needs technical topics. Jason saves them for his “advanced” classes, as if $2000 wasn’t enough. He asserts that “no other course like this exists…” However, it is obvious that it is highly overpriced as other Facebook ad courses are.

Furthermore, the course fails any sophisticated Facebook copywriting strategies. Copywriting is essential in making an advertising successful, and Hornung totally disregards this aspect.

Rather than helping you make your own ads, Hornung provides you with shallow cookie-cutter ad templates.

Who Is Hornung’s Course Best For?

This is ideal for those who are just getting started with Facebook ads. And by “just getting started,” I meant those who are absolute beginners.

If you are not tech savvy and quickly get distracted by control panels and dashboards, this course might be for you.

Is Jason Hornung A Scam? Is He Legit?

Jason Hornung is definitely not a scam. He really knows what he’s talking about, because he’s an expert at running advertisements.

Here are a few Internet Legends that endorse Jason’s program:

“Thanks to Jason, we’re averaging $100,000 a month on revenue while spending less than $30,000 a month on ads”
Mike Dillard
Founder , SelfMadeMan.com
“Dude. I just looked that the reports for the past 45 days and every dollar you’ve spent on my campaigns has returned $2.17 back to me. I’ve Done NOTHING lol. You’re basically making me FREE MONEY. Thanks”
Frank Kern
Direct Response internet marketing consultant
“Jason has a depth of knowledge most people don’t.”
Mark Ford
Marketer

I will not, however, endorse his online course. His promise that you can earn at least five times your investment in just a year is way too exaggerated.

Furthermore, the course is prohibitively costly. On YouTube, you can also find plenty of free Facebook ad training. There are also several intensive courses that are much less expensive.

Most notably, Jason Hornung does not discuss the issues of Facebook advertising.fma

Facebook ads have become increasingly costly over time. The price is determined by an auction. As  a result, the more users run Facebook advertisements, the cost will rise.

After observing the results of several dropshippers, I discovered that the overall Facebook ad expense would make up at least 30% of your sales revenue.

The net profit margin would be at 20% max, if not less, when you deduct the product and other transaction costs.

Furthermore, even though you get more sales as the Facebook pixel collects more info, the hot audience will be reduced very quickly. As a result, you will observe a decrease in conversion rate and an increase in Facebook ad pricing.

You will gradually revert to a net loss. As a result, it is not a viable enterprise.

Worse, the learning curve for Facebook advertising is extremely steep. And Facebook’s algorithm is still changing without notice.

As a result, advertisements that work well will unexpectedly lose revenue. You would then repeat the testing process in order to recover.

You’ll have to spend a lot of money in the end, further reducing your net profit.

Furthermore, Facebook’s advertisement strategy is impossible to grasp. And their system always makes errors and deactivates your account for no apparent cause.

Though you are successful in your petition against this, you will have to spend more resources and learn algorithm learning process all over again.

As a result, many advertisers struggle to recoup their Facebook ad costs and are unable to raise a single penny after doing so much. It is not going to be a profitable business if you focus only on paid advertisements in driving traffic.

What Is Our Top Recommendation For Making Money Online In 2021?

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

Where Facebook Ads Profit Maximizer falls short is in scalability. 

You can’t realistically expect to be able to set up a bunch of different Social Media Campaigns and maintain them throughout all hours of the day.

It just takes too many resources (money included) for any regular person to bootstrap.

But what if you could make even more money off of little local websites without having to spend all your day monitoring different campaigns?

With this digital real estate program, you can profit off LOCAL traffic to your website every single day!

Sound too good to be true?

Of course it does!

But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc. 

How do you get paid and how much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it digital real estate now? That’s a rent payment. 

The great thing is how easy it is to scale. You don’t have to worry about various CPC’s setting off different campaigns in the red at different times.

Back to Facebook Ads Profit Maximizer… why land a small $500 where $250 automatically goes to ad spend…when you could clear all $500 of that in profit?

This one actually allows you to collect HUGE FLAT RATE DEALS. Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the Facebook Ads Profit Maximizer group in our opinion. This group is much more active.

Unlike Facebook Ads Profit Maximizer, where you’re getting maybe $250 per month, you could be getting 10-20X THAT.

A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.

Unlike Facebook Ads Profit Maximizer, more people have been able to walk away from their 9-5 job as well. 

Now, I know you probably have tons of questions… 

So, check this out to learn more.

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