Jamie Kern Lima Net Worth (2022 Update): America’s Self-Made Women

From Big Brother to Miss Washington USA, American entrepreneur Jamie Kern Lima is unstoppable. Now with a $460 million net worth, she has built a billion-dollar makeup company and rose to be a powerhouse CEO.

Jamie Kern Lima Net Worth
But How Did She Make Her Money?

The one thing that’s well-known about ultra high net worth individuals (UHNWs) – the folks worth at least $30 million USD – is that virtually ALL of them have some part of their fortune in real estate.

Many of the more famous rich people and “celebrity entrepreneurs” actually got their start in real estate. And that’s great for them! Not so much for us…

See, more millionaires are created during recessions than any other part of the economic cycle. Which is cool, except the last real recession was 2008, when real estate prices were in the tank and you could buy a whole neighborhood with $100,000.

Now, though, real estate prices are through the roof, and interest rates are skyrocketing too. So how does the everyday person start building a massive net worth in an economy like this one?

Have you considered Digital Real Estate?

The internet’s been around for decades, but the possibility of actually owning high-value pieces of property ON the internet is fairly new.

In other words, it’s a wide open playing field…but it won’t stay that way forever.

Here’s a quick summary of how Digital Real Estate works:

You invest a little money (maybe around $100) to either purchase or build a piece of “land” on the internet.

You specifically place this “land” in a high-traffic area, where lots of people pass through (just like traditional real estate, it’s all about Location, Location, Location).

The folks who pass through your “land” all happen to be looking for a specific product or service, so you “rent” your land to a business owner who happens to offer that product or service.

The business owner pays you $500 to $2,000 a month to “rent” your Digital Real Estate, because it helps them connect with their ideal customers.

Think of it like buying a strip mall, or an office space, just on the internet, for WAAAAYYY less money and headache.

Still Getting Paid

If you’d like to learn more about Digital Real Estate, attend this free live training session from ScamRisk’s #1 recommended trainer.

But for now, let’s dig in a little more about Jamie Kern Lima…

Net Worth:

$460 million




 July 16, 1977

Country of Origin:


Source of Wealth

Entrepreneur, And Media Personality

Last Updated


Jamie Marie Kern Lima is the CEO and co-founded the company, It Cosmetics. She has also done quite a few media appearances.

She was one of the contestants on the first season of Big Brother and was on an episode of the TV show Baywatch and won the Baywatch College Search in 1999. After winning Miss Washington USA, Jamie Kern Lima competed for Miss USA.

Jamie Kern Lima is married to Paulo Lima. They fell in love while they were in college, and they started dating soon after.

In 2007, the couple decided to take the next step and married at the Space Needle in Seattle. Jamie and Paulo Lima have two children.

early Life

Jamie Marie Kern was born in San Rafael, California, and moved to Des Moines, Washington.

She was the first person in her family to go to college and was the top student in her class when she graduated from Washington State University. During college, she worked as a waitress at Denny’s and a bagger at Safeway.

In 2004, she went to Columbia Business School and got a Master’s Degree in Business Administration.


Jamie Kern Limas Net Worth

Jamie Kern Lima worked as a morning news anchor and a field reporter for KNDU and KPTV.

She started selling cosmetics in 2008, and since then, she has been on TODAY, Extra!, E! News, Rachael Ray, and other shows. The same year, she got the Redbook Magazine MVP Award.

By 2015, her company had made more than $182 million in total sales. She was on over 1000 QVC shows between 2008 and 2015, making IT Cosmetics the most popular and the largest beauty brand on the whole QVC network.

The company continued to do well for a long time, and after eight years, Jamie Kern Lima sold IT Cosmetics to L’Oreal in July 2016 for a reported $1.2 billion. According to Forbes List, she made about $410 million from the deal and is now worth about $460 million.

Jamie Kern Lima stayed with the company after the deal and was the first female CEO of the L’Oreal brand. She worked for the company for three years, and in August 2019, she announced that she was leaving to pursue other business opportunities.

How Does She Do It?

Jamie Kern Lima' Net Worth

Jamie Kern Lima Success Clues

One: once you see any signs of toxicity, get rid of it.
Two: you are the culmination of people you spend the most time with — so find the right people.
Three: always have the what-can-I-learn-from-this-experience mindset.

Featured Jamie Kern Lima's Best Quotes Of All Time Quotes

"I wasn’t there to compete with them. I was there to compete with what God made me capable of."
"In life it’s not our experiences that make us unique, it’s our response to those experiences. And to the uncertainty they immerse us in."
"we just didn’t know what we didn’t know at the time. Sometimes those no’s are actually serendipitous grace, wrapped in a package labeled painful rejection."
"How we react to times of uncertainty, and whether we make decisions based in love or fear, can change the course of our life. Champions aren’t made when the game is easy — In any area of life."


The Jamie Kern Lima net worth is $460 million. From television to a business career, Jamie Kern Lima gives everything she has in whatever she chooses to do.

It doesn’t matter where you come from because if you go all in, you’ll never fail at anything.

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