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Bonanza Review: Is It A Scam? Find Out In Our 2024 Update!

By: JosiahDec 11, 2023Ecommerce
Bonanza Review: Is It A Scam? Find Out In Our [year] Update!

Are you happy with the number you see in your bank account?

Are you even making a profit?

After all, most businesses take at least a year to get out of the red and into the black, and plenty of companies never even take off altogether.

Every entrepreneur aspires to build a successful business – you know, one of those things where product sales continually flow out, revenue grows, and profits climb sky-high.

However, according to Forbes, 80% of businesses fail.

Bonanza, an e-commerce business owned by Bill Harding, is offering to help people to be in the forefront of making passive income in an Amazon/eBay sort of format.

It’s innovative because it allows you to become a retailer without performing any of the heavy work. There’s not even a need to guess what niche you should pursue in your new business.

There is no order tracking or delivery of product purchases. There is no need to find the best strategies. There is no need to draw in traffic. There will be no trial and error, only proven methods…

…at least that’s what Harding and his customer service team claim.

But is any of it true?

Let’s find out.


This Bonanza review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

  • Intuitive site design
  • Allows importing stores from other online marketplaces
  • Provides photo software to enhance images
  • Fees can take up to 30% of your revenue
  • Pricing system can be overly complex
  • Negative reviews

Why Listen To Us

My name is Josiah, and this is my Dad, Joel.why listen us

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

why listen us gif

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online

  2. Straightforward-ness of the system to do it

  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!

The economy already has people worried for their wallet – whether it’s the price of groceries, used cars skyrocketing in value, or being priced out of homes (with a potential impending collapse), financial uncertainty is aplenty.

This goes double for e-commerce.

So what’s the answer?

Everyone knows you can’t force an entrepreneur into a cubicle.…but we also have to build a life for ourselves. Luckily, I did stumble onto something the other day that I’m going to let you in on when we’re done talking about Bonanza.

The economy already has people worried for their wallet – whether it’s the price of groceries, used cars skyrocketing in value, or being priced out of homes (with a potential impending collapse), financial uncertainty is aplenty.

This goes double for e-commerce.

So what’s the answer?

Everyone knows you can’t force an entrepreneur into a cubicle.…but we also have to build a life for ourselves. Luckily, I did stumble onto something the other day that I’m going to let you in on when we’re done talking about Bonanza.

TESTIMONIAL - Still Getting Paid

At the end of this review, you’ll see the exact system many others have used to build their own internet marketing business to over $40,000 a month in passive income.

Sounds pretty cool, huh?

But first, let’s dig into these guys and see what their online business is all about.

Bonanza.Com Overview


Competition: Amazon, eBay

Bonanza Address: 3131 Western Ave Ste 428, Seattle, WA 98121-1028

Phone number: (206) 588-5849


Better Business Bureau Rating: A+

Phone number: (206) 588-5849


BBB Rating: A+

What Is Bonanza?


Bonanza is an online marketplace where items for sale are listed through their seller account. It’s an online marketplace that connects buyers to your products.

Products are categorized to make the shopping experience easier and convenient for buyers.

Products may be added to the cart for a fixed price by buyers or they can make a counter-offer. Payments are rendered through a secure checkout facility on the Bonanza website.

Bonanza is a popular eBay alternative where you can sell pretty much anything on their site.

It has become a favorite of many independent handmade product vendors and crafters. This is why you’d find more handmade products from Bonanza sellers that are unique, as opposed to eBay - though they carry lesser-known brands than Amazon.

The Bonanza marketplace also offers much-needed Bonanza coupon codes to incentivize online selling.

Bonanza understands that its clients sell from other platforms, so through Bonanza’s integrations, they've set it up so your products can be conveniently imported from those platforms. This allows you to market them much faster, and cover all your bases.


According to Bonanza’s analytics, they get more than 5 million visits every month, and Similarweb confirms this figure. That corresponds to slightly more than 150,000 visits each day. This may seem trivial in contrast to Amazon, eBay, and Etsy, but it is not to be overlooked.

If your products are on popular sales channels such as Bonanza and other marketplaces, your chances of getting more sales increase.

The majority of Bonanza’s customers are from the United States. However, with 25 percent of all traffic coming from overseas, it is a growing market.  Reportedly, sellers in Bonanza come from more than 200 countries across the globe.

Bonanza Selling Site Features

You might be wondering why you should sell on Bonanza.

The majority of the reviews about Bonanza say that its various features and tools available make selling simpler, faster, and more pleasant.

Other reviews also say that compared to eBay, Bonanza is an easier, fairer, and cheaper marketplace.

There are several features that could become your favorites:

Product Import


The Product Import feature is the first feature that can make selling easier. With this tool, your existing listings can be easily imported from Amazon and eBay store in just a few clicks.

This ensures that you have consistent listings across all sales platforms that you have. It makes your entire selling experience efficient and quicker.

EBay Feedback Import

One of the issues you may encounter when using a new marketplace is the lack of trust. If your potential consumers do not know you, they won’t trust your products either.

This is helped by Bonanza’s eBay Feedback Importer. This tool analyzes your eBay account and assigns you a ranking based on the last 1000 pages of user reviews.

This ensures that your eBay credibility will be displayed on your new Bonanza account. Consumer trust helps a lot when it comes to seller reviews.

Google AdWords

Bonanza has been collaborating with Google for a long time now – all to help you put your brand in front of more users.

Your Bonanza listings can also be showcased in Google Shopping ads for a fee.

Paid Traffic


Your listings can also be featured elsewhere, not only in Google Shopping Ads. If you are willing to invest, your Bonanza listings can be seen via the following:

  • Bonanza Shoppers
  • Bonanza Affiliate Partners
  • eBay Customers
  • Bing! Users

What this does for you is increase your chances of being seen tenfold by potential buyers – even if they completely don’t know about Bonanza, or have never even contacted Bonanza.

Picture Burner

To be a good online seller, it goes without saying that you must have excellent product images. However, not everyone has access to high-quality backgrounds or high-tech editing tools.

This is where Bonanzas Background Burner comes in handy. You may upload the image and use the basic interface to edit the background.


Bonanza Selling Fees

Bonanza does not charge you anything to start a booth and list your items. When your product sells, they only take a small portion of the overall selling price.

Take a look at the chart below:


The higher your fees, the more sales outlets your products will be featured on.

A Bonanza subscription, paid weekly or yearly, is available to more experienced users.

Though Bonanza fees are a bit pricey, it still is far less expensive than selling on giant platforms like Amazon or eBay. You can also accept PayPal and Amazon payments.

Note that the shipping fee is determined by the seller. Hence, as a buyer, always make it a habit to review the shipping costs before you complete your purchase. It is not needed Bonanza address.

But at this point, I’m sure you realize there are much better programs out there that can help you make A LOT more money.


Getting Started With Bonanza Selling Website

Starting on Bonanza is pretty simple.

  • You need to let Bonanza know if you have existing marketplaces by going to their “Start Selling” page.
  • Choose a name for your booth. Following that, you will be shown your store panel.
  • Click on the ‘Open your booth’ button.
  • Choose your payment method and provide your personal information.
  • Enter your credit card information for billing purposes.
  • Choose if you want to pay for your products to be promoted elsewhere. This can be modified later.
  • If you want to join the membership, you can decide which one is right for you. However, it is not really needed.

You’re now all set up and ready to sell.

Would You Recommend Bonanza?

recommend scaling with systems

Bonanza raises a lot of red flags, in my opinion.

Because of these red flags, I can’t really recommend this site to anyone.

That said, it’s worth mentioning that Bonanza has already demonstrated some legitimacy, with numerous credentials. They're no con artist.

However, the first reason I do not recommend this system is, of course, the fees.

According to some comments on other websites, Bonanza is overpriced for the value it provides. And, for the most part, I concur.

It is entirely possible to build a profitable, successful business via e-commerce… But there are simply better ways to build a business other than with Bonanza.

Our #1 pick proves this.

Is Bonanza A Scam?

Scam or Legit

So, is Bonanza legit?

Technically, yes – even if people online are saying otherwise.

You can make money with this program, but building a successful business is definitely not as easy as they make it sound.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months, and then your reward is being forced to grind it out for another 9 months before seeing any “real money,” well…that’s not a great deal, is it?

Reminds me of those God-forsaken MLMs many of us have experienced…all hype and no substance.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing. 

And you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection are all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair laid out on gorgeous white sands
  • A small villa in the Mediterranean

TESTIMONIAL - Saying Goodbye To Our Jobs

These people are able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in - so adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to leadjust click here to find out more about Digital Leasing.

Are There Alternatives To Bonanza?


Yes, there are plenty of other business models to choose from if you want to pursue a path that frees your time and expands your wallet.  Here are just a few:

Suppose you’re an entrepreneur looking to make some passive income. In that case, there are already a plethora of online courses available that will teach you a new business model for working from home.

Furthermore, this program’s educational materials and software are widely available elsewhere. And the best part is that some of them are either completely free or significantly less expensive than this system.

For the fees this site will take from your profits, it is far better to invest it in something that will allow you to actually make money. Something that teaches you a valuable skill.

Can I Make Money With Bonanza?

money from home

Sure, I guess.


…there’s a lot that comes along with e-commerce that many people struggle with.

Now, don’t get the wrong idea…

…it’s not impossible to make money by buying into Bonanza’s system, but if you’re gonna put in the amount of grueling work to do this (which, trust us, isn’t easy), you might as well bring in some REAL money while you’re learning the ropes.

The program that helped skyrocket many online businesses to over $40,000+ per month is so simple that making money really does become second nature.

What Is Our Top Recommendation For Making Money Online In 2024?

Digital Leasing

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for entrepreneurs.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is probably your best bet.


Frankly, I don’t think you can afford to make the wrong choice when it comes to your career in this day and age.

Have you seen inflation lately? You know, that thing where your money is worth less but your costs of living keep rising? You must find a way to overcome this strain on your financial life, and you can’t rely on others to do it for you.

Whether you’re a man sick of living an average life, or a single mom seeking a new stream of income in order to stop the cycle of barely getting by…it seems clear to me that Digital Leasing is a great option to take control in today’s economy.

Let’s dig into the details:

1) It’s Flexible:

Got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this.

Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING:

With e-commerce, you don’t own anything. With Bonanza you REALLY don’t own anything.

You don’t own the sales platform, you don’t own a brand, and you don’t own the customers.

So…are you comfortable trusting Bonanza with your livelihood?

With Digital Leasing, you own the assets, which means you have all the power and all the control.

TESTIMONIAL - Feeling Blessed

3) Little To No Startup Costs:

It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

That said, I’m not going to lie to you and say you’ll never have to put any work in. That’s a red flag. You don’t get anything for free in this life…however, you can absolutely put work in up front that frees up your time and lifestyle as you stack success.

That’s the life-hack to sitting back and watching money roll in.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for a much more efficient investment than Bonanza – or even worse, taking out student loans.

TESTIMONIAL - Scott Lead Gen

4) No Wasted Time:

As mentioned above, spending tons of hours every day managing inventory is a huge time commitment.

Plus, you constantly need to be updating if you want to maintain your business.

You need to spend even more money if you want to scale up. With Bonanza, you’ll always have limits on your time and freedom.

With Digital Leasing, a 100% online business, you never have to worry about that.

TESTIMONIAL - Lance Lead Gen

5) Easy To Duplicate:

Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call.

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

How does it get easier?

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with Bonanza, you’d have to double your time investment OR your profit margins. And it doesn’t take a rocket scientist to figure out that’s a lot harder than a few clicks and a few minutes of your life.


6) Make Money Helping Real People:

This part is what makes it all worth it. Bonanza is a decent way to make yourself money, but it doesn’t improve anyone else’s lives.

After all, there’s always someone else selling plastic spoons. That might be fine in the short term, but in the long run you may feel like you’re missing a purpose.

Don’t even get me started on MLMs, where your friends and family become the product…I’m sure many of you reading have been through that sort of “bait and switch” nonsense before.

You know the type – they promise a living wage, then you’re only on commission for a sketchy product.

With Digital Leasing though, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not some big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll see what I mean.


Now, the choice is yours. You could continue browsing, looking at opportunities like Bonanza which could one day make you money…

…you could continue researching, never making a decision

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality.

At the same time, you’re joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits? It’s as good as it sounds.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

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