Income School

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Income School Reviews: 9 Things You Should Know!

Sure, there are many ways to make money online.

But which one is best for you?

How do you find your niche?

Let’s review one of the most interesting online programs out there today.

We’re going to review Income School to decide if it really is the best blogging and affiliate marketing course out there.

We’ll talk about whether affiliate marketing is the right online business for you.

At the end, I’ll answer some of the most frequently asked questions regarding Income School and affiliate marketing in general.

And most important, I’ll show you the exact system I used to build my own internet marketing business to over $40,000 a month in mostly passive income.

This system made me swear off affiliate marketing for good, because it uses some of the same skills in a much more powerful and profitable way!

Check Out This Simple Way To Run A Digital Real Estate Empire Online
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Table of Contents

Income School Project 24 Review (In-Depth) – Still Legit In 2021?

Assuming you have heard the buzz about niche sites, you would be excited to find out the case studies from Income School. The founders, Ricky and Jim, have designed 12 niche sites, and they have created all of them into sources that are pretty passive.

Their Website Portfolio

All the Income School niche websites fall into either problem, passion, or lifestyle rather smoothly. Let us break them down so that you can see:


  1. – A site about sound equipment
  2. – A boating site
  3. – A site on knives and camping survival
  4. – A site on RVs & camping
  5. – A site on outdoors and cabins
  6. – A site on photography
  7. – A site on dirtbikes and offroading


  1. – A site on home security systems
  2. – Their site where they teach others the way to launch a niche site portfolio
  3. – A site just where they inform others about Christian Lifestyle

Niche Site Training

In the Income School Project 24 training, you discover the way to create a niche site that may generate a regular income in 24 months. Naturally, they do not guarantee you will make your earnings in just 24 months, though the main objective is achieving this, and also as a result of their experiences, they think their techniques can work for other people inside this time frame.


Ricky and Jim also provide personal coaching services where you would be ready to sit down with one or both of them to go over your niche website project and receive their advice on how you can boost to obtain the results you would like.


Income School also holds events in Idaho where you can fly there for in-person training on niche website development and growth.

What Is Income School By Jim And Ricky?

Created by two online gurus, Ricky Kesler and Jim Harmer, Income School is a company that provides extensive training programs to people aiming to achieve financial independence by earning cash online. Whether you wish to learn e-mail advertising, content marketing, affiliate marketing, advertising, blogging, affiliate links, SEO, or e-commerce, among others, Income School claims to be there for you.

Project 24 course is among the training courses which Income School provides. If you want to produce an income online through blogging or creating passive niche/authority websites, this is the best program for you. The program was created to walk you through every step of making two major kinds of websites to assist you to develop a full-time online company in just 24 months:

  • An authority site
  • A niche site

The system consists of 60-steps presented in 123 lessons. The instructions are geared to educate you on the following:

  • The best way to be an online entrepreneur
  • Choosing a niche for your online business
  • How to create a WordPress site
  • How you can produce search engine optimized content that ranks over the first page of the search engine results
  • How you can generate visitors to your website and turn it into an income
  • How you can select affiliate programs and offers applicable to your niche

The program is very easy to follow. All are straightforward and simple, and also, by the end of the course, you will grow from a complete newbie to some refined, full-time online entrepreneur making good earnings from affiliate marketing and blogging.

The Founders: Jim Harmer and Ricky Kesler

Jim Harmer and Ricky Kesler both hail from Idaho, United States. They began creating niche websites in 2010 and released Income School in 2015.

You might have seen Ricky and Jim from the famous Income School YouTube channel.

A number of things about Jim:

  • In 2010, he went to Florida for law school with his wife, along with a 2-week-old son.
  • He was broke at the time
  • Jim started shortly after, which became massively successful
  • Jim casually brings up in his e-mail list that his niche websites made him a millionaire

You can read much more about Jim on the Income School site.

A number of things about Ricky:

  • He has an MBA and an engineering degree.
  • He is a father of four.
  • According to his LinkedIn profile, Ricky functioned as a project and category manager at Hewlett Packard for a few years before going full-time with Income School.

Both Ricky and Jim are already invited to speak at seminars like WordCamp and FinCon, together with Ramit Sethi, Nathan Barry, Sharon Epperson, and JD Roth.


How Is Income School Different?

Income School preaches and practices an uncommon approach to building niche websites, one which often proves controversial. Regardless, Rick and Jim have achieved lots of success with their own sites, and their Padawans appear to follow suit.

Maybe the two most significant things Income School do differently are:

No keyword tools

According to Ricky and Jim, premium keyword tools like SEMrush and Ahrefs are so inaccurate that they are practically useless.

No link building

Ricky and Jim also appear to consider some type of “active link building” being a spammy process that boosts the danger of your website being penalized by Google.

Here are three additional things about Income School which tend to raise eyebrows:

They have built many successful sites

Some people could criticize Income School’s method, though they cannot refute their results. Ricky and Jim have clearly made many profitable niche websites over the years.

They show their sites

Most affiliates would rather keep their sites secret, for fear of making competition. In comparison, Income School has shown many of the websites they have and use.

Famous on Youtube

Jim and Ricky have developed a significant audience on YouTube, amassing millions of views and becoming among the platform’s most well-liked affiliate marketing channels.

The Verdict: The Good & The Bad

The two have reported the site allows them to make seven figures yearly.

Income School’s Project 24 packs a heap of value within their program, and in case you are able to comply with the steps, 24 months later, you could possess a passive income stream that is working in your favor.

Clearly, almost nothing occurs instantaneously, and you need to thoroughly research any course which demands some time and monetary investment.

But let’s go back and attempt to answer the primary questions we asked ourselves at the start of the review:

  • Is the program better compared to many other blog-building programs out there?
  • Does the course provide what it claims?
  • Is Income School legit?
  • Most of all, how much does the program cost? And is it well worth it?

The degree of knowledge available in the bundle of programs offered by Project 24 is excellent.

You can actually emerge on the other side with a good site that does provide you some passive income.

How much is entirely up to you, but it totally over-delivers in terms of what it provides.

There’s virtually too much material that might sidetrack those experiencing shiny object syndrome, but getting all these courses along with a really active Facebook group points you towards a beneficial experience.

These men are not scammers.

They have been doing this for nearly two decades, earn seven-figure income from their websites alone, and one continues to be recognized as among the best 40 photographers in the world because of his blog.

That means a lot.

Video Reviews

Whether you do well or fall short will rely a lot more on the niche you pick, how you apply your writing and what affiliate marketing products you choose to sell.

The 60-step procedure is a good way for you to begin since you are handheld by J&R, but soon after some time you are on your own, and that is the crux of the issue.

It is similar to training wheels.

Like in each and every enterprise, you reap everything you sow.

The affiliate advertising program will cost you $449 for that first year and $199 for all following years to be a member of the FB group and participate in all of the new classes, which are included for free.

If that is what you want, then that is a heck of a deal.

Can You Make Money With Income School?

Yes. It will teach you invaluable lessons on how to build niche websites.

But there’s a lot that comes along with affiliate marketing that many people struggle with.

In fact, check out our Top 5 Reason Why Affiliate Marketers Fail.

Now, don’t get me wrong…

You can certainly make money with affiliate marketing, but if you’re gonna put in the amount of grueling work to become an affiliate marketer (which, trust me, isn’t easy), you might as well bring in some REAL money.

The program that helped skyrocket my online business to $40,000+ per month teaches some of the same affiliate marketing skills but shows you how to monetize them in a much, MUCH more profitable way.

Is Income School A Scam?

Income School is not a scam. The program is built based on the founders’ years of experience and own success online.

It is entirely possible to build a profitable, successful affiliate marketing business… But there are better ways to build a business other than with affiliate marketing.

My #1 pick proves this.

Because unlike Income School, it actually provides real proof of real success from real people as recently as a few days ago.

Is Income School Legit?

Yes. Income School is legit.

But, when it comes to building a business, you have plenty of options.

And even if you’re dead set on becoming an affiliate marketer, you’ve got way better options than Income School.

Keep in mind, I don’t get paid to promote any of the programs I review. I personally think affiliate marketing is a great business model, but you could end up leaving way too much money on the table.

What Is Our Top Recommendation For Making Money Online In 2021?

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

Where Income School falls short is in scalability. 

You can’t realistically expect to be able to set up a bunch of different Affiliate Marketing blogs and get NATIONAL traffic to them.

It just takes too many resources (money included) for any regular person to bootstrap.

But what if you could make even more money off of little local websites without having to spend tens of thousands to set up an affiliate blog?

With this digital real estate program, you can profit off LOCAL traffic to your website every single day!

Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc. 

How do you get paid and how much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it digital real estate now? That’s a rent payment. 

The great thing is how easy it is to scale. You don’t have to worry about spending boatloads of money on a single traffic source to get CRUMBS in affiliate income.

Remember Income School talking about their little 10% commission off a $50 product? 

This one actually allows you to collect HUGE FLAT RATE DEALS. Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the Income School group in our opinion. This group is much more active.

Unlike Income School, where you’re getting maybe $5 per sale, you could be getting 10-20X THAT. 

A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.

Unlike Income School, more people have been able to walk away from their 9-5 job as well. 

Now, I know you probably have tons of questions… So, check this out to learn more.

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