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Ian Stanley Review (2024 Update): Best Email Marketing Coach?

By: Joel & Josiah
Ian Stanley

When it comes to marketing strategies and stuff, email marketing is one of the oldest tools. However, due to its age, many businesses are reluctant to utilize it and pay for it. Instead, they want to concentrate and pay for the next big thing in order to encourage clients to test their brand.

But did you know that email marketing techniques may generate up to a 4200 percent ROI?

Did you know that up to 21% of emails are opened within one hour after being delivered?

Now, I want to be totally up front here so…

This Ian Stanley review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.
Savvy email marketing skills.
Fun videos.
HIs Website Privacy Policy, Disclaimer, Terms, and Conditions and Contact Us pages are hard to find.
Current website has unfinished pages and missing info.


  • Savvy email marketing skills.
  • Fun videos.


  • HIs Website Privacy Policy, Disclaimer, Terms, and Conditions and Contact Us pages are hard to find.
  • Current website has unfinished pages and missing info.

Why Listen To Us?

My name is Josiah, and this is my Dad, Joel.

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online
  2. Straightforward-ness of the system to do it
  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!


The truth is that email marketing is still one of the most effective strategies and resources for your business. This is where email copy comes into play.

While sending emails to prospective and existing clients is important, you must also have an engaging message. What’s the point of opening an email and reading it if there’s no motivation to do so? Your marketing effort will fail if your copy is mediocre, you need solid email ideas.

So, with that in mind, let’s have a look at Ian Stanley who is in the email marketing game.

What To Expect From This Ian Stanley Review

This review will go over Ian Stanley to discover if he really is the best email marketing guru out there.

You’ll learn whether email marketing is the right online business for you.

And at the end, you’ll find answers to some of the most frequently asked questions regarding Ian Stanley and email marketing in general.

But most importantly, you’ll see the exact system many others have used to build their own internet marketing business to over $40,000 a month in mostly passive income.

This system made them swear off email marketing for good because it uses some of the same skills but in a much more powerful and profitable way!

Who Is Ian Stanley?

Confessions of a Persuasion Hitman

Ian Stanley is a highly skilled email marketer and a proficient salesman with a range of offerings that include books, an affiliate program, and coaching seminars aimed at empowering everyday individuals to acquire his expertise.

He claims to be one of the best email copywriters in the world. He says he has sold over $100 million in products and services online and offline since launching in 2014. He offers training and resources to those who are interested to grow their email marketing skills.

A new book by him called “Confessions of a Persuasion Hitman” came out just recently.

Confessions Of A Persuasion Hitman Seminars

Copywriting course costs $2,000

Ian chose to teach a copywriting course with David Deutsch. (The happy-looking people in the picture all paid $2,000 to join the workshop.)

The concept for the Persuasion Hitman sprang from his desire to play his own game under his own set of rules.

He began his career as a copywriter. He would write phrases that would persuade other people to take out their wallets and pay for the things he sells. Nonetheless, He believes that as a copywriter, you are intentionally or subconsciously placed in a box. Ian chose not to accept that. It also wasn’t a good way to describe his skills. His main weapon of choice was copied. But it wasn’t his profession.

Ian is a salesman at heart. A persuader. Regardless of the medium he used, he persuaded most people to spend money on items that would better their lives.

To generate sales, he employed video, characters, email, sales letters, phone calls, and anything else at his disposal. He wonders why he should confine himself to a preconceived notion of how he should identify himself.

Ian came to the conclusion that it was vital for him to pursue what gave him pleasure, regardless of what people expected of him in return.

That’s why he dubbed himself a Persuasion Hitman. Isn’t it a little cheesy? Yes. Is it off-putting to certain people? Your guess is as good as mine. But, maybe most crucially, does it truly depict his abilities? Yes.

What exactly does a Persuasion Hitman do? What is the fee for a Persuasion Hitman? Whatever it desires. There isn’t a box, a game, or a set of rules. It has the ability to construct its own world.

Over the course of his career as a Persuasion Hitman, he has sold over a hundred million dollars in internet sales. He has worked with both fresh businesses and multi-million dollar corporations. He’s worked as a hired gun and run his own business. He’s established information product companies and sold an eCommerce business to Canada’s fastest-growing start-up businesses.

Ian Stanley has had a unique life. Because of that, he’s learned some very different rules. Those are the rules he wishes to impart in this book. There are a total of 13 rules. While it may be an “unlucky” number, he is not a believer in bad luck. He creates his own luck.

What Are The Rules That Ian Stanley Shares In Persuasion Hitman?

Persuasion Hitman by Ian Stanley

Rule #1: Set clear boundaries – The first sale I ever made.

Rule #2: Do everything in your power to get the highest Average Order Value possible on every purchase.

Rule #3: Time and money are not the same thing.

Rule #4: If the price you’re charging doesn’t make you a little uncomfortable, you’re not charging enough.

Rule #5: You’re Always Selling a Feeling.

Rule #6: Do the Math – How I Became the Top Salesman in the Office in Just 2 Weeks.

Rule #7: Learn how to combine short-term cash flow with long-term recurring (or at least predictable) revenue.

Rule #8: The ***** line of any sales message is the most important.

Rule #9: Use the language your prospects use.

Rule #10: Identify your “***** moment.”

Rule #11: Sell Them What They ****. Give Them What They ****

Rule #12: Tell the stories that ***** you the most.

Rule #13: You have to read the book to see this rule

Can Ian Teach New Tricks On How To Write A Winning Subject Line?

Yes. Ian Stanley has written a book titled, “8020 Email Copy System” that shares proven email writing and formulas, and the book also shares 71 great subject lines that have been proven to make more money in any niche.

Ian Stanley has an Affiliate Marketing program that pays you a commission for every plan you set up. It’s called Spark By Clickbank, which is almost passive income.


There’s a lot that comes along with affiliate marketing that many people struggle with.

In fact, check out these Top 5 Reasons Why Affiliate Marketers Fail.

Now, don’t get the wrong idea…

It’s not impossible to make money with affiliate marketing, but if you’re gonna put in the amount of grueling work to do this business (which, trust us, isn’t easy), you might as well bring in some REAL money while you’re learning the ropes.

The program that helped skyrocket many online businesses to over $40,000+ per month is so simple that making money really is like riding a bike.

Is Ian Stanly A Legit Person?

scam or legit scamrisk

Ian seems to be a legitimate person. If a fraudster were to write books and be interviewed by well-known individuals as Ian does, he or she would be exposed as a fraud by government authorities.

It is entirely possible to build a profitable, successful email marketing business… But there are better ways to build a business other than email marketing.

Our #1 pick proves this.

Because, unlike email marketing, it actually provides real proof of real success from real people as recently as a few days ago.

Ian Stanley Review Conclusion

I guess Ian can give you good stuff and fresh perspectives in email marketing.

But, when it comes to building a business, you have plenty of options.

And even if you’re dead set on becoming an email marketer, you’ve got way better options than Ian Stanley.

Keep in mind, I don’t get paid to promote any of the programs I review. I personally think email marketing is a great business model, but you could end up leaving way too much money on the table.

What Is Our #1 Recommendation For Making Money Online In 2024?

Digital Real Estate

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out, is a win win deal.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: With Affiliate Marketing, you don’t really own anything. You have no control over the quality of products. You don’t even own customers.

Look at the fine print for most affiliate agreements. At any point, the company can change your commission structure, reduce your profit margins, or kick you out entirely.

With Digital Leasing, you own the assets, which means you have all the power and all the control.


3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.


4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with affiliate marketing, you’d have to double your traffic, double the average order size of each customer, OR double your commission rate. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.


5) Make Money Helping Real People: This part is what makes it all worth it. With affiliate marketing, you’re selling the product with the best commission rate, NOT the one that’s going to improve the most people’s lives.

And that makes it pretty hard to sleep at night.

But with Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at opportunities like Ian Stanley which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

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