Close this search box.

Hot Product Formula Review (Updated 2024): Is Alex Ryan The Best Amazon FBA Guru?

By: Joel & Josiah
Hot Product Formula Review

Hey there! Welcome to my Hot Product Formula Program review. Looks like you found out about it in a few different ways:

  • Maybe you saw an ad from Alex Ryan on YouTube or Facebook talking up their Amazon FBA gig.
  • Or, while digging around for info on some other business opportunity, you bumped into the Hot Product Formula program and ended up here.
  • Or probably you caught wind of Hot Product Formula from somewhere else and thought, “Hey, this might just be my ticket to leaving my 9-5.”

No matter how you got here, don’t stress!

I’m about to deep-dive into what they’ve got going on and hit you with the need-to-knows. By the time we’re done, I aim to help you figure out:

  • Is Amazon FBA even worth bothering with?
  • Who’s this Alex Ryan guy, and can we trust him?
  • How much does Hot Product Formula cost?
  • Answer the burning question: “Is there a Hot Product Formula scam going on?”
  • And, what are your best bets if Hot Product Formula isn’t for you?

As someone who’s been around the block reviewing programs like Wholesale Formula reviews over at ScamRisk, I’m here to share some straight-up insights from the real deal.

I’ve combed through every review out there, making this post your go-to for all things “Hot Product Formula.”

Hanging out here for a few could save you a ton of cash and a load of time.

So, let’s dive into the pros and cons without further ado.

This Hot Product Formula review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.
Training Curriculum

Average Rating


The Hot Product Formula provides over 150 step-by-step video lessons, personalized 1-on-1 coaching, and exclusive access to supplier contacts. It includes unique offerings like the "Hot Product of the Month" for a year and weekly training sessions. It will also give you with profitable product ideas and a 30-day action plan to jumpstart your business. Also, it offers face-to-face training opportunities in Auckland, Sydney, and New Zealand.


  • Enjoy weekly personal coaching calls, making learning and application more effective.
  • The flexibility to progress through the lessons on your schedule ensures that you can balance learning with other life commitments without feeling overwhelmed.
  • With regular updates to the curriculum & lifetime access, you're guaranteed to stay on top of the latest strategies & information without additional cost.


  • The co-founder and coach has a controversial history with his Import Export Coaching program, which raises questions about the trustworthiness and reliability of the guidance you'll receive.
  • Amazon has a knack for nibbling away at your profits with, which can really thin out your earnings.
  • The significant financial investment required to start with Amazon wholesale can be a major barrier, making it difficult for those with limited capital to participate.

Why Listen To Us?

My name is Josiah, and this is my Dad, Joel.

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online
  2. Straightforward-ness of the system to do it
  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!


TLDR – What’s The Verdict On Hot Product Formula

TLDR - What’s The Verdict On Hot Product Formula

Alex Ryan pitches that anyone, regardless of experience, can dive into the Amazon selling pool and swim smoothly with his course. He aims to make the whole journey a breeze without any head-scratching moments.

But here’s the thing: diving into Amazon’s world isn’t just about making a splash; it’s about staying afloat among the waves of fees. From referral and storage charges to those fun little $5 “oopsie” fees whenever a customer changes their mind.

And if your products decide to overstay their welcome in Amazon’s warehouse? Amazon’s like, “Cool, more fees!” Especially when peak season hits, and those fees get a steroid boost, chomping away at your profits.

The race to the top is packed too. Picture this: 24,227 sellers in Australia alone are your direct competition, according to Helium 10. And that’s not even counting the global Amazon party.

You’ve got to constantly scout for the next big thing or risk your goods collecting dust (and fees) in Amazon’s corner.

And while Alex paints a picture of quick success, the reality is you’re more likely looking at months of playing detective with trends before seeing any green.

Now, before you think I’m just raining on the Amazon parade, it’s not all doom & gloom. Every new business venture has its teething period, and Amazon’s no exception.

But what if there was another way? An opportunity without the drama of unsold inventory, razor-thin margins, and the year-long marathon to profit town?

What if I told you can start earning $2,000 – $10,000 consistently every month without those hassles? A flexible income stream you can dial up or down, as you deem fit.

If that sounds like what you’re after, check out Digital Leasing.

Curious about peeping behind the curtain of Hot Product Formula? Stick around.

Who Benefits From Hot Product Formula And Who Should Stay Away?

Who Benefits From Hot Product Formula And Who Should Stay Away

Thinking about diving into Hot Product Formula? It might be you if:

  • You’re already selling on Amazon FBA and thinking, “Why not give wholesaling a whirl?”
  • You’ve got some cash burning a hole in your pocket and you’re curious about starting an online business, particularly in the Amazon wholesale game.
  • You’re from Australia or New Zealand. Yep, Hot Product Formula is rolling out the red carpet just for the Oceania crew.

Meanwhile, you might want to think twice if:

  • The thought of jumping into a pool with nearly 10 million sellers worldwide makes you sweat. Standing out on Amazon is no small feat; it often means getting your hands dirty with some serious marketing or coughing up for ads.
  • You’re all about those fat profit margins. Remember, Amazon isn’t shy about taking its cut through storage, fulfillment, and referral fees, which can really eat into your earnings.
  • The scam allegations scare you. This Trustpilot reviewer said that they are the “biggest scammers in Australia. People lost thousands in empty promises. Stay away from them.”
TrustPilot review

Hot Product Formula: 1,000 FT View Of This Online Business Opportunity

Hot Product Formula 1,000 FT View Of This Online Business Opportunity
ProgramHot Product Formula
OwnerAlex Ryan
Price$3985 AUD
Refund Policy10-day money-back guarantee

Business Model

Hot Product Formula will teach you how to make your mark in the Amazon FBA wholesale world. Let’s get into the details on Amazon wholesaling with some FAQs:

What’s the deal with Amazon wholesale?

It’s pretty straightforward. You snag hot products from suppliers at low prices and flip them on Amazon for a profit. Buy low, sell high – that’s the game.

Gotta have an LLC to sell wholesale on Amazon?

Nope, an LLC isn’t a must-have to start selling wholesale on Amazon.

Do Amazon wholesalers make good money?

Your income will depend on a lot of factors, like what you’re selling, the cost of your products, ad spending, and your sales. On average, wholesalers go for 15-20% profit margin.

Why do some sellers peace out from Amazon?

Lots of reasons. It can be pricey to get going, profits might not roll in fast, the rules can get confusing, finding the right products can be a headache, the workload could be underestimated, or patience wears thin with the whole process.

Can you kick off Amazon FBA with zero cash?

Starting with absolutely no dough is a no-go. You’ll need some cash for inventory, Amazon Seller fees, and advertising.

Which tool is top-notch for Amazon wholesale?

Helium 10, AMZScout, ZonGuru, and JungleScout are the big players for keeping your Amazon business on track.

If you’re still keen on selling with Amazon, check out some of the top FBA courses and experts like the Rainmaker Challenge, Sophie Howard, Tom Wang’s Amazon FBA Masterclass, Wholesale Profits, and Wholesale Formula course.

Time Investment2/5 starsPrepping, packing, and constantly sourcing new products for Amazon FBA is a time-consuming process, eating into your day.
Level of Control2/5 starsYou’re playing by Amazon’s rules, with limited control over customer data and branding, plus the constant risk of account suspension.
Ease of Implementation3/5 starsGetting started can be straightforward thanks to Amazon’s infrastructure, but navigating the competitive landscape and managing inventory is a challenge.
Profit Potential3/5 starsWhile there’s a significant upfront cost and competition is fierce, the vast market reach of Amazon offers a good profit potential for those who can navigate it effectively.

About The Guru – Alex Ryan

About The Guru - Alex Ryan

Alex Ryan, also known as Alexander around the professional block, is the brains behind AMZ Product Launcher. He also lends his expertise to the Hot Product Formula as a coach.

Digging around, I couldn’t find much on his partner in crime at AMZ Product Launcher, but that’s a story for another day. Home base for Alex is in Sydney, New South Wales, Australia, where he’s living the dream with his family.

Now, here’s a fun fact: Alex hasn’t always been about the Amazon life. He used to team up with Peter Sun for the Import Export Coaching program. Back in December 2019, the course got tangled up in some scamming drama. They ended up offering the students their money back, and the whole mess got passed to the Queensland Police to sort out.

Before diving into the world of import-export, he was dishing out love advice as Alex Coulson, a dating guru at Succeed At Dating. It all kicked off with a viral video that turned him into the go-to guy for romance tips, according to his YouTube bio. Talk about a career glow-up!

How Much Does Hot Product Formula Cost?

The Hot Product Formula’s Silver Program is tagged at $3985 AUD. You’ve got options for payment: spread it out over 5 months with $797 popping out of your account each month. Or you can just drop a one-time payment of $2997 and call it a day.

If you’re eyeing the Gold Program, though, you’ll need to hit up the company directly with a call to get the details on the cost.

Personal Opinion

Personal Opinion

If you’ve been riding along with me on my ScamRisk adventure, you know I’ve been dipping my toes in a bunch of different programs, like the Wholesale Formula review. I’ve got some firsthand tea to spill.

Now, hitting up places like Reddit and Trustpilot, you’ll find plenty of folks airing their grievances. But let’s be real, just because someone didn’t like the course doesn’t automatically make it a no-go.

When sifting through the chatter, keep these pointers in mind:

  1. Real Deal Experience: Has Alex Ryan truly played the Amazon FBA game?
  2. Support Squad: Is there a solid support network, like a kickass private Facebook group, to help you through the rough patches?
  3. Bang for Your Buck: Don’t just stare at the price tag. What are you really getting? Think videos, templates, and those sweet bonuses.
  4. No Secrets: How transparent is the course about all the costs, including those pesky upsells?
  5. Success Stories: Eyeball those public testimonials but remember, you’re not getting the full story. So take it with a grain of salt.

My Recommendation On Hot Product Formula

Applying the above to Hot Product Formula, here’s what’s cool:

  • Lifetime Access: You get to revisit the video lessons whenever, including any updates.
  • Community: Plus, that private Facebook group? Golden.

But here’s why I’m not throwing confetti for Hot Product Formula:

  1. Cutthroat Competition: Imagine diving into a pool with 3,700 new sellers every day. It’s wild out there, with price wars that can bleed you dry and ad strategies that could cost you a fortune in both cash and sanity.
  2. Cash Up Front: You’re gonna need to cough up anywhere from $5K to $15K to get rolling.
  3. The Hunt is On: Finding that next big hit is a full-time job in itself. And just when you think you’ve found it, boom, the trend’s over, or everyone’s sick of your ads.
  4. Inventory Overload: Not making sales? Now you’re stuck with more products than you can shake a stick at, facing the choice to sell at a loss or break even if you’re lucky.

Is There A Hot Product Formula Scam Going On?

Is There A Hot Product Formula Scam Going On

So, here’s the big question everyone’s asking: Is there a Hot Product Formula scam going on?

In the simplest terms, it’s not a scam. They’re not just gonna grab your cash and vanish into thin air.

Sure, you can earn some dough with the program, but it’s not as easy-peasy as Alex makes it sound.

Wanna try Amazon FBA? It’s great if you have some spare change lying around & you’re not in a hurry to see your money come back in spades.

Small Fit Business says about 70% of newbies spend 3 months just setting up shop. And get this, Your Lifestyle Business found out that a whole 10% of sellers might wait 1-2 years before they start seeing any real profit.

Like any FBA adventure, you’re signing up for a ton of upfront work with no pinky promise of success at the end.

But here’s a thought: What if, instead, you used those 3 months to kickstart a few Digital Rental Properties? We’re talking about making $500-$2,000 monthly.

You might get rolling even faster than that—I got my start in just two weeks with Digital Leasing.

The best part? You’re not tied down. With just an internet connection, you can run this show from anywhere, truly living that dream laptop lifestyle.

I’ve got buddies who are absolutely crushing it with Digital Leasing while living their best lives:

  • Taking a yoga retreat in Bali
  • Catching the Northern Lights in Iceland
  • Living the urban nomad life in Tokyo

For them, it’s all about enjoying life first and thinking about money second, all thanks to this gig. They can peace out for a bit, and the cash doesn’t stop. It’s all about happiness as the main game.

If the idea of making money from your dream getaway spot has you daydreaming, maybe it’s time to check out Digital Leasing.

What’s Inside Hot Product Formula?

What's Inside Hot Product Formula

Check out what you get with the Hot Product Formula:

  • 150+ easy-to-follow video lessons
  • Personal coaching calls just for you
  • A new product idea every month for a year
  • Live training sessions every Monday, Sydney style
  • Insider contacts for reliable suppliers and manufacturers
  • Ideas for trending products that’ll actually make you money
  • A tailor-made 30-day plan to kick things off
  • Real-life training sessions in Auckland, Sydney, and across New Zealand


Honestly, I wouldn’t bother with Hot Product Formula.

Getting your Amazon hustle to pay off isn’t as easy as it might have been way back when. The costs to get started are steep, and the hunt for a product that actually brings in some cash can drag on for ages.

And just when you think you’ve hit on something good, you’ve got to jump into the whole ad circus. Trying to get eyes on your product is this whole mix of guesswork and fingers crossed, hoping your ads do something.

But then, they might not work out, so it’s back to the drawing board, tweaking and testing over and over. And let’s say you do start making sales, the profits aren’t exactly going to have you rolling in dough.

It’s a lot of money and effort for what ends up being pretty thin profit margins.

Maybe it’s just me, but that sounds like a headache and a half, all for a slim slice of the pie.

If you’re after an online gig that’s a bit more straightforward and doesn’t have you tangled up in selling products, why not give digital leasing a whirl?

What Is My Top Recommendation For Making Money Online In 2024?

What Is My Top Recommendation For Making Money Online - Digital Leasing


I have spent years researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: For anyone hoping for a chill, set-it-and-forget-it kind of deal, Amazon FBA might feel like more of a time-gobbling monster. Digging up profitable products on Amazon means you’ve got to do your homework. This means endless hunt for what people want.

And that’s just scratching the surface of Amazon wholesale! You need to find suppliers and figure out ads. This whole thing needs you to stay all in, juggling different parts of the business.

Enter Digital Leasing…

Got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.

2) You Own & Control EVERYTHING: When you dive into Amazon wholesale, you’re kinda playing in Amazon’s sandbox. You’ve got to follow their rules, and forget about getting cozy with customer data or making big moves with your brand.

You’re pretty much hitching a ride on Amazon’s infrastructure and crossing your fingers that its algorithms play nice. Every day, you’re walking a tightrope with the threat of your account getting suspended, and you’ve got about as much control over your business’s key parts as you do the weather.

With Digital Leasing, you own the assets, which means you have all the power and all the control.

3) Little To No Startup Costs: Kicking off your own wholesale business on Amazon? Yeah, it’s gonna cost you a pretty penny—think somewhere between $5,000 to $15,000. That’s your cash going into buying your first batch of stock, placing test orders with different suppliers, covering those Amazon fees, splashing out on ads, and all those other bits and bobs that pop up.

All those upfront costs mean you might be waiting a good while—like, months or even more than a year—before you see any real profit. And if you’re dreaming of ditching your day job for this, well, it might not be the quick escape route you were hoping for.

But…did you know it’s possible to get into Digital Leasing with zero dollars upfront? Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

4) No Inventory: Pouring 4-5 hours daily into getting your products ready and shipped off to Amazon? That’s a major chunk of your day gone right there.

And it doesn’t stop; to keep your business humming, you gotta keep finding and buying new stuff. Thinking about growing bigger? Get ready to throw even more money into the mix.

Dealing with actual, tangible products means your time and freedom are always going to be on a tight leash.

With Digital Leasing, a 100% online business, you never have to worry about that.

5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum. 

If you wanted to double your income with Amazon FBA, you’d have to double your inventory OR your profit margins. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

6) Make Money Helping Real People: This part is what makes it all worth it. Amazon FBA is a decent way to make yourself money, but it doesn’t improve anyone else’s lives.

 After all, there’s always someone else selling rubber spatulas and umbrellas. That might be fine in the short term, but in the long run you may feel like you’re missing a purpose.

With Digital Leasing though, you’re actually helping people by solving your clients’ biggest problem.

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money. 

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent. 

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

Now, the choice is yours. You could continue browsing, looking at opportunities like Hot Product Formula which could one day make you money.

You could continue researching, never making a decision. 

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits. 

All while genuinely helping real people who are grateful and happy to pay for it. 

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

Leave a Reply

Your email address will not be published. Required fields are marked *