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Start And Scale Review (2024 Update): Is Gretta Van Riel's Course Legit?

By: JosiahDec 08, 2023Dropshipping
Start And Scale Review ([year] Update): Is Gretta Van Riel's Course Legit?

If you’ve ever looked up how to earn money online or anything related to making money with eCommerce, you’ve likely seen a few adverts for Gretta Van Riel’s Start and Scale on social media.

In the ads, she demonstrates how she has used social media to build numerous million-dollar eCommerce businesses and how you can do the same.

The course, Start and Scale, will show you how to start an eCommerce business from the ground up, even if you have no prior experience making money online.

Foundr, the platform that hosts the program, says that it was the same system that Gretta used to create her multi-million dollar eCommerce businesses.

Is this true? Or is it just another scam that wants to get your money?

Let’s look deeper.


This Start And Scale review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

  • High-quality and information-packed videos
  • Gretta uses her businesses as examples for her lessons
  • 60-day money-back guarantee
  • Still expensive even with the monthly plan
  • Training on paid ads is not extensive
  • Instagram influencers don't do promotions for free

Why Listen To Us

My name is Josiah, and this is my Dad, Joel.why listen us

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

why listen us gif

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online

  2. Straightforward-ness of the system to do it

  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!

Now, I do want to be totally up front here, so…

Gretta Van Riel’s Start and Scale isn’t too different from most dropshipping courses.

Sure, their marketing makes some great promise you haven’t heard from the other dropshipping gurus, but at the end of the day, no magic bullet overcomes the massive pitfalls of this business model.

Let’s get something clear:

There is NOTHING passive about dropshipping, no matter how well most course creators sell the dream.

If you want that travel-the-world-making-money-while-you-sleep-laptop-lifestyle, dropshipping isn’t for you.

To run a successful dropshipping business, you need to be constantly on the lookout for new products.

Scouring the internet for hot trends and trying to find the next fidget spinner will take hours out of your day.

Not to mention, it’s not enough to just have the hot new product…

You also need to get the customers.

That means ads…

Lots and lots of ads…

Lunar Ecom Ads

Testing, tweaking, targeting, spending thousands if not tens of thousands of dollars before breaking even.

Not to mention, Facebook hates dropshipping, meaning one of your top traffic sources could shut you down at any time.

All of this leads to a very stressful life, not a lot of money, and a lot of time wasted.

Time that could be better spent so you can actually live the life you want.

Now, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Physical Products
  • Low Margins
  • Long Wait Times
  • Angry Customers
  • Thousands of dollars testing different ad campaigns

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day running ads, researching products, and trying not to get banned by whatever platforms you’re using.

If that sounds like something you’d be interested in, check out Digital Leasing.

Still Getting Paid

This is nothing like dropshipping, and that’s probably a good thing.

However, if you’d still like to know more about Gretta Van Riel’s Start and Scale, keep reading.

Who Is Gretta Van Riel?


Gretta Van Riel is a young Australian entrepreneur who has developed various eCommerce products such as the 5th, SkinnyMe Tea, Dropbottle, and many more.

Gretta Van Riel is also a Shopify Build A Business Award recipient, which is given to the Shopify Store with the highest-grossing sales in a six-month period. So there’s no doubt that Gretta Van Riel is a successful eCommerce business owner.

Gretta Van Riel was able to create $600,000 USD for her first eCommerce business in just six months. Yes, she was successful in a very short period, which is fantastic.

Gretta Van Riel has since recreated this unique foundation for four other brands, each of which has become a multimillion-dollar success story.

Gretta Van Riel is a pioneer in using Instagram to establish eCommerce brands. She is an authority on influencer marketing.

What Is Start And Scale?

What Is Start And Scale

The Start and Scale course was created in collaboration with Gretta Van Riel by Foundr. The course currently has over 100,000 students and is allegedly the most popular eCommerce program globally.

Unlike other eCommerce courses on the market, this one teaches you how to create a long-term eCommerce brand from the ground up. This means that your online store will last for years and will provide you with a constant source of passive money.

Other online courses typically teach you how to construct a dropshipping store and sell low-quality products, which rarely endure a few months due to poor product quality and consumer feedback.

However, the Start and Scale program is not the same. You will learn how to create and advertise your own brand through Facebook ads and other platforms. Because you are making a long-term asset, it is a more sustainable company strategy. Furthermore, others cannot mimic you and steal your business with a trademarked brand.

A Quick Overview Of The Start And Scale ECommerce Course

Find Your Idea

Our start and scale review shows how Gretta Van Riel reveals her secrets to eCommerce success in the Start and Scale. If you like to start an online store to sell physical things, this course will walk you through every step of the process.

It’ll save you plenty of time & money because you will receive step-by-step training videos, workbooks, and templates. You can also join the private Facebook group to learn from other members. Also, your business partner joins free and has access through your account.

Below, I’ll walk you through each subject to better understand what you can learn from the course.

Module 1: Discovering Your Idea

This module will teach you how to generate a profitable product idea. Gretta also reveals her one-of-a-kind approach for validating product concepts, so you can ensure your product has market demand.

Module 2: Branding And Establishing Your ECommerce Business

Gretta is a branding mastermind. Module 2 will teach you how to create an eCommerce brand that customers will trust and recognize for years to come.

If you want your business to be sustainable, this module will assist you in laying a solid foundation for your online store.

Module 3: Creating And Planning Your Idea

Many individuals have a wonderful product idea but don’t know how to bring it to reality. Gretta will discuss how to get the product designed and find a reliable manufacturer in this section.

You should have a good idea of designing and building your prototype by the end of this lesson.

Module 4: Making Your Product Profitable

You must understand finance to ensure the profitability of your business. Gretta will teach you the method for keeping track of your finances in this section.

It is important that you carefully follow the instructions in this module to ensure that you have a positive profit margin.

Module 5: Building An Audience Prior To Your Launch

Gretta is a firm believer in creating an audience before launching a product. Many people don’t have an audience when they debut a product, and it can take months to get the first sale. On the other hand, Gretta will show you how to avoid launching crickets.

You will discover how to grow a social media audience for your brand. As a result, you will have sales on the first day of your product’s release.

Module 6: Blueprint For Million-Dollar Influencer Marketing

Blueprint For Million Dollar Influencer Marketing

Gretta specializes in influencer marketing. She has made millions of dollars through the use of influencer marketing. She even designed “Hey Influencer,” an influencer marketing platform that connects marketers with influencers.

This section will teach you how to discover and work with influencers to promote your product and grow your brand.

Using only one strategy, you will be able to skyrocket your sales.

Module 7: Operations & Launch Of Your Online Business

It would help if you streamlined your logistics and operations to run a profitable online store. Unlike other courses that merely teach you how to sell your product, Start and Scale takes you by the hand & walks you through every aspect of your business.

You’ll learn how to set up payments, logistics, dealing with local and international suppliers, and customer support so that your business runs smoothly.

Module 8: Growing Your ECommerce Store

You learned how to build a lucrative product, launch it to the market, and maintain your store in introductory modules, but this course goes beyond that.

Gretta teaches you the most advanced marketing and sales strategies in this lesson to help you grow your online business to a seven-figure eCommerce brand.

That is why the title of this course is “Start and Scale.”

Is Gretta Van Riel’s Start And Scale A Legit Opportunity?

Scam or Legit

So, is Start and Scale a scam? Not technically. You can make money with this program, but it’s definitely not as easy as Gretta Van Riel makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – you need to do a ton of volume to make any real money.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months, $3-5k in the hole on ads (because that whole “get started with $5 a day” thing is total BS) and then your reward is 15% profit on a $12 product (which comes out to $1.80), it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing.

And, unlike dropshipping, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

Saying Goodbye To Our Jobs

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.

How Much Does The Course Cost?

The base price for the Start and Scale Course will cost you $997. This does not include any additional training or upsells you may purchase.

Are There Alternatives To Gretta Van Riel’s Start And Scale?


Yes, there are plenty of Dropshipping programs and resources to choose from if you want to pursue this business model. Here are just a few:

What Is My Top Recommendation For Making Money In 2024?

Digital Leasing

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: With dropshipping, you don’t really own anything. You have no control over the quality of products. You don’t even own the products because they go straight from the supplier to the customer.

Yes, if you’ve got a Shopify store, you technically own that. But if every ad platform suits you down, you’ve got a store with no customers. Which is literally worthless.

With Digital Leasing, you own the assets, which means you have all the power and all the control.

Feeling Blessed

3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront.

Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

Scott Lead Gen

4) No Inventory: Ok, so technically you don’t have to worry about inventory since you’re not filling up your garage or a warehouse with products.

But, you still have all the headaches of a physical products business.

Since most dropshipped products come from China, you already have a 2-3 week wait time from when a customer places an order.

But right now, with global supply chain issues, your customers would be lucky to get anything in less than a month.

Imagine finally landing your first customer after months of experimenting, and then getting hit with a refund request or chargeback because they had to wait 6 weeks to get their order.

With Digital Leasing, a 100% online business, you never even have to think about that risk.

Done Deal

5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with dropshipping, you’d have to double your inventory, your profit margins, OR your average order value. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

Lance Lead Gen

6) Make Money Helping Real People: This part is what makes it all worth it. 99.9% of the time, dropshipping provides no value to anyone but the seller.

In a lot of cases, it has a negative impact on the customer because of poor product quality and an overall bad experience (i.e. waiting 6 weeks to get your order).

And that makes it pretty hard to sleep at night.

But with Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at opportunities like Gretta Van Riel’s Start and Scale which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

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