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Greg Luther Review (Updated 2024)

By: JosiahDec 11, 2023Real Estate
Greg Luther Review (Updated [year])

Greg Luther markets himself as the most sought-after mentor and business coach in the real estate world today.

From his humble beginnings in Ohio, Greg mastered marketing and quickly rose to become one of the top real estate agents in the country earning millions, and selling hundreds of homes.

Does this hold any weight though?

Is the guy legit?

If you are looking for a Greg Luther Coaching review, you've come to the right place.

This review will go over Greg Luther to see if it really is the best real estate course out there.

You'll learn whether real estate is the right online business for you.

And at the end, you'll find answers to some of the most frequently asked questions regarding Greg Luther and real estate in general.

But most importantly, you'll see the exact system many others have used to build their own internet marketing business to over $40,000 a month in mostly passive income.

This system made them swear off real estate for good, because it uses some of the same skills but in a much more powerful and profitable way!


This Greg Luther review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

  • The Greg Luther coaching program educates real estate agents on how to sell real estate using successful marketing methods.
  • The Greg Luther Inner Circle was created to assist real estate professionals in boosting their monthly real estate transaction volume.
  • This course adds minimal value to your real estate investment unless you wish to become a real estate agent.
  • Inner Circle Coaching with Greg Luther is not cheap. For new agents, this may not be a wise investment.

Why Listen To Us

My name is Josiah, and this is my Dad, Joel.why listen us

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

why listen us gif

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online

  2. Straightforward-ness of the system to do it

  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!

Who Is Greg Luther?

greg luther coaching

So, what is Greg Luther's background that qualifies him as a mastermind? Let us have a look. According to the's about page, as a real estate agent, Greg bootstrapped his business from the ground up, taking a $1,500 loan to obtain his real estate license.

Even in the face of bargain brokerages, he quickly became one of the top paid agents in America, securing clients at fees ranging from 7% to 10%. Indeed, Greg is not your average agent.

After observing veteran agents also struggling, despite the fact that they had been doing this for over ten years, he resolved to develop a better technique because the ordinary agent couldn't teach him to be effective.

He eventually began collaborating with agents around the country and coaching a small group of private clients one-on-one, with many closing 8-15 houses per month. Greg is proud of his ability to create an agent's business with the "end game" in mind.

Greg is quite active on most social media sites, and can be found on YouTube, Twitter, Facebook, and Instagram.

I also discovered that he spent two years researching Marketing and that there doesn't appear to be much more about how Greg is a mastermind! So, what exactly has he accomplished?

There is plenty of information available concerning Greg's accomplishments. Greg Luther currently resides in Columbus, Ohio, and Tampa, Florida, and he coaches approximately 30,000 agents nationwide.

Among his interests are Premier Luxury Marketing Consultants and Greg Luther Coaching. He also owns a stable of more than 30 racehorses that compete in six states for rewards totaling millions of dollars.

What Does He Offer

greg luther reviews

Now, he does appear to be a successful businessman, so I wanted to check what he had to offer, so I went to to see if he had a free trial or something.

I arrived here after clicking the Free Weekly Webinar option at the top of the page.

I entered my information and was shocked to be directed to this video right away.

After 20 minutes of him describing his achievements and accomplishments, he eventually came to the point, and I was not impressed, but I chose to explore what was included with his Inner Circle Coaching Program.

I returned to the homepage and picked the Training Programs link to check if there was a more extensive description or something in that sequence.

How Does Greg Luther Coaching Work?

greg luther real estate coach

Greg Luther's coaching concentrates on teaching real estate agents the most effective methods for marketing and selling homes.

There are four courses available in the coaching program:

Foundational Model

The Foundation Model course is where most agents start their training. This course addresses the four pillars of a successful real estate business. You will learn how to discover motivated sellers and buyers in order to increase your sales.

Bulletproof The Unbeatable Listing Presentation

The Bulletproof course goes over the steps involved in obtaining a new listing. The real estate education process teaches you how to soft-close. To close the listing, you will be able to overcome the seller's objections.

Mastering The Art Of Writing Copy For Profit

This is a marketing training program. It goes over how to use copywriting to market and sell real estate. You will learn the distinction between online and offline marketing, how to design and test sales letters, and how to use targeted marketing to sell luxury properties. This course will be helpful for your marketing campaigns.

Luxury Agent Mastery

The Luxury Agent Mastery course is designed for agents who want to work with wealthy customers. You will learn the exact steps Greg and his top-level students took to raise their income significantly.

After completing the Luxury Agent Mastery, you will be eligible to take the Premier Luxury Marketing (PLM) Certification test. This Certification is only available to 1% of all agents in the United States. It's sometimes referred to as "The Greg Luther Inner Circle."

Greg Luther Inner Circle

Greg Luther Inner Circle

Members of Greg Luther's Inner Circle are entitled to a plethora of additional privileges.

You will receive a one-on-one conversation with Greg after passing the PLM exam and receiving your Certification to discuss your luxury business and plan.

You may access the PLMC Resources, Luxury Agent Selection guide, editable templates, training, and more on the member's only website.

Greg also grants you the right to profitably resale and distribute all of his books.

Becoming a member of Greg Luther's Inner Circle appears to be a fantastic offer. However, this is not a free service.

To become a member of this restricted group, you must pay a monthly fee. It is not inexpensive.

What Do Others Think About The Inner Circle?

I searched Reddit for reviews on Greg Luther's Inner Circle Coaching and came up empty-handed, so I went to BiggerPockets, where there are multiple reviews and comments.

Other than BiggerPockets, the only good reviews I could discover were on his site or a site to which the reviews were linked from his site. This makes me wonder how valuable his courses truly are.

How Much Does Coaching From Greg Luther Cost?

Completing the Greg Luther coaching program is not cheap.

For each course, you must pay a large sum of money.

Let's take a look at the costs of this real estate training program.

Foundational Model: $397

Bulletproof: The Unbeatable Listing Presentation: $995.00

Mastering the Art of Writing Copy: $895.00

Luxury Agent Mastery: $995

Greg Luther Inner Circle: $377 per month

Greg Luther Coaching has a total cost of $3,282. The monthly fee is not included in this price.

You must spend $377 a month to be a member of Greg Luther Inner Circle.

I understand that to make money, you must first invest money.

But the question is if you can make more money investing under Greg Luther's guidance. This is why you want to know if Greg Luther is genuine.

Is Greg Luther A Good Real Estate Coach?

According to the course's page, Greg's luxury real estate curriculum has received great praise from both seasoned industry professionals and fresh recruits to the business since its inception.

They've successfully coached over 30,000 real estate agents across the United States, so they've put our money where our mouth is. With over 18 years of expertise, lead coach Greg Luther has developed a reputation in the industry as a thought leader and highly sought after instructor.

He has labored in the trenches, practicing what he teaches, and has earned a place among the country's most successful real estate salespeople, having earned millions and sold hundreds of homes.

As the owner of many brokerages around the United States, Luther has his finger on the pulse of the market, continuously testing and inventing to provide exceptional value to his coaching students.

Are Real Estate Coaches Worth It?

When you don't know how to prosper in real estate sales and don't have other sufficient resources to turn to, effective real estate trainers are worth their weight in gold.

Real estate coaches should not be your first line of defense, but they should be included in your sales arsenal if you are confused, uneducated, jaded, or disappointed.

Can You Make Money With Greg Luther?

Yes, you can make money with Greg Luther coaching, but your investment in learning will not be cheap!


There's a lot that comes along with real estate that many people struggle with.

Now, don't get the wrong idea...

It's not impossible to make money with real estate, but if you're gonna put in the amount of grueling work to do this business (which, trust us, isn't easy), you might as well bring in some REAL money while you're learning the ropes.

The program that helped skyrocket many online businesses to over $40,000+ per month is so simple that making money really does become second nature.

Is Greg Luther A Scam?

Scam or Legit

Greg Luther is not a scam. You will get coaching and training resources for the payment you give them. If you are new to the industry, you can learn a lot from other successful agents or coaches.

It is entirely possible to build a profitable, successful real estate business... But there are better ways to build a business other than with real estate.

Is Greg Luther Coaching Legitimate?

Greg Luther's instruction is legit. But I don't think he's the most sought-after mentor and business coach in the real estate industry right now.

Self-professed gurus would say anything to market their product. They earn additional money by teaching people how to do stuff.

I'm not claiming Greg Luther is a scam. I'm telling you, this is simply another real estate course like the thousands of others available online. It may work for some people but not for others.

If you're a passive real estate investor, Greg Luther's coaching program will be of little or no use to you.

Greg Luther is a successful & efficient real estate agent. To say Greg is the "most sought-after" mentor in the real estate industry is an exaggeration in my opinion.

But, when it comes to building a business, you have plenty of options.

And even if you're dead set on becoming a real estate investor, you've got way better options than Greg Luther.

Keep in mind, I don't get paid to promote any of the programs I review. I personally think real estate is a great business model, but you could end up leaving way too much money on the table.

What Is Our Top Recommendation For Making Money Online In 2024?

Digital Leasing

Where this Greg Luther falls short is in scalability. Because in order to make a good amount of money with real estate, you have to own several different houses.

And who has that kind of capital to start?

But what if you went local?

greg luther real estate coachings

With Local Lead Generation, you will be getting service requests from multiple sites at every minute of the day from people who are willing to pay a lot of money for what you can provide them.

I was watching a YouTube video once where the host made a comment that it isn’t about making a lot of money from one website… it’s about making a little bit of money from lots of different websites.

So, think of it this way….

Lance Lead Gen

What if you could have streams of investment income where you operated 10 rental units that you could charge anywhere from $750-1,000 per month?

That’s $7,500-10,000 per month in passive income!

What If You Invested Into 100 Rental Units?

But instead of spending $Millions to build houses or apartment complexes… you spend a couple hundred dollars to build websites.

You then get those websites ranked in the search engines for specific home-based services that customers are searching for.

Scott Lead Gen

Next, you offer your lead generation system to local business owners who are looking for customers and are willing to pay you for their information.

And Then…


You’ve just created a Digital Leasing Investment Empire that is potentially earning you 4-5 figures in PASSIVE INCOME on a monthly basis without spending a single dime on ads.

With conventional Digital Leasing, you have to compete with thousands, if not millions of others who are selling the SAME product to the SAME customers.

Once the training program is completed you will also have access to a Facebook group much better than the Greg Luther group in our opinion. This group is much more active.

Unlike Greg Luther, where you’re profiting maybe $250 per property, you could be getting 5-10X THAT.

With Local Lead Generation, the competition is virtually nothing and your profit margins are 85-90%.

Now, I could go on and on, but I’m sure you have tons of questions about how to create Digital Leasing assets and start building YOUR digital empire!

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