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Franklin Hatchett Review (Updated 2024): Is He The Best eCommerce Guru Of All Time?

By: JosiahDec 11, 2023Dropshipping
Franklin Hatchett Review (Updated [year]): Is He The Best eCommerce Guru Of All Time?

Franklin Hatchett is an internet marketer and creator of two successful training platforms. One is a dropshipping program called eCom Elites, and the other is the Affiliate Atlas Blueprint program, an affiliate marketing program for an online marketer who wants to make money in affiliate marketing. He has another affiliate marketing program called Savage Affiliates, but it will not be part of this review.

Hatchett also runs a Youtube channel to share his knowledge and experiences with dropshipping and Clickbank products.

He presents a Clickfunnels affiliate marketing tutorial in his channel that shows his viewers how to get the most out of the Clickfunnels program.

Scroll down for my full Franklin Hatchett review.


This Franklin Hatchett review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

  • Offers a 30-day refund policy
  • Years of experience in the space
  • Affiliate marketing and dropshipping are not the best business models in 2023.
  • Some argue you can find this info for free online

Why Listen To Us

My name is Josiah, and this is my Dad, Joel.why listen us

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

why listen us gif

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online

  2. Straightforward-ness of the system to do it

  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!

Franklin Hatchett isn’t too different from most eCommerce gurus.

Sure, his marketing makes some great promise you haven’t heard from the other eCommerce gurus, but at the end of the day, no magic bullet overcomes the massive pitfalls of this business model.

Let’s get something clear:

There is NOTHING passive about eCommerce, no matter how well most course creators sell the dream.

If you want that travel-the-world-making-money-while-you-sleep-laptop-lifestyle, eCommerce isn’t for you.

Working On The Beach

To run a successful eCommerce business, you need to be constantly on the lookout for new products.

Scouring the internet for hot trends and trying to find the next fidget spinner will take hours out of your day.

Not to mention, it’s not enough to just have the hot new product…

You also need to get the customers.

That means ads…

Lots and lots of ads…

Testing, tweaking, targeting, spending thousands if not tens of thousands of dollars before breaking even.

Not to mention, Facebook hates eCommerce, meaning one of your top traffic sources could shut you down at any time.

All of this leads to a very stressful life, not a lot of money, and a lot of time wasted.

Time that could be better spent so you can actually live the life you want.

Now, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Physical Products
  • Low Margins
  • Long Wait Times
  • Angry Customers
  • Thousands of dollars testing different ad campaigns

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day running ads, researching products, and trying not to get banned by whatever platforms you’re using?

If that sounds like something you’d be interested in, check out Digital Leasing.

Still Getting Paid

This is nothing like eCommerce, and that’s probably a good thing.

However, if you’d still like to know more about Franklin Hatchett, keep reading.

Who Is Franklin Hatchett?

Who Is Franklin Hatchett

Franklin Hatchett is digital marketing guru who primarily focuses on the ecommerce and affiliate marketing business model.

Franklin loves to provide free value and truly be an educator and mentor to people.

He started a YouTube channel in 2012 and has uploaded 457 videos and now has 578,000 subscribers and has accumulated over 31 million views.

Franklin Hatchett’s YouTube channel mainly features ecommerce advice. It also covers topics related to internet marketing and his personal experiences with online entrepreneurship.

Franklin Hatchett’s online success and his YouTube channel’s mission can be described in the following quote:

I’m an Internet Marketer, Affiliate Marketer, I make my living working from home. I help others do the same and achieve financial success.

Right now this is how I’m earning my living: Facebook advertising, Clickbank products and search engine optimization, Dropshipping, Promoting other random affiliate products like Luxury Holidays, Amazon Affiliates

What Courses Does Franklin Hatchett Offer And What's Inside?

What Courses Does Franklin Hatchett Offer And Whats Inside

Hatchett‘s blog, Online Dime, covers many of the same topics in his YouTube channel.

Online Dimes includes the following summary from Hatchett:

I help people create kick ass online businesses that take their life to the next level! From lead generation, affiliate marketing to creating Shopify stores I lead their business to success! When I was working a 9-5 operating machinery I was told I was crazy for wanting to work online. Today I run multiple online businesses.

Hatchett, according to the blog, also offers these courses:

ECom Elites

Whats Inside The Ecom Elites Course

eCom Elites is designed to help people start their Dropshipping/ eCommerce store journey. It includes setting up a Shopify store, successfully sourcing products, and driving organic traffic and paid traffic to build conversion sales funnels.

Hatchett describes below how he created the program:

When I first created eCom Elites, it was meant to be an informal training center for a small group of friends who wanted to share their lessons. Over time, I’ve developed it into one of the top eCommerce Training Platforms. From humble beginnings to a top rated training!

Featured as one of the top eCom Experts in the world by Entrepreneur Magazine, my mission continues to be helping others. So when you join, you’ll get your hands on battle tested, exclusive training that’s helped others get started online.

The following are the modules you’ll find in the “Step-by-Step Online Entrepreneurial Masterclass” to help you set up your eCommerce stores:

  1. Creating Your Store
  2. Sourcing Products
  3. Facebook Traffic
  4. Instagram Traffic
  5. Email Marketing
  6. ChatBot Traffic
  7. Funnel Traffic Foundation
  8. Google Ads Traffic Explosion
  9. Organic Google Traffic
  10. Top Secret (Instructional videos that haven’t been posted online by Hatchett)

Affiliate Atlas Blueprint

Screenshot of Affiliate Atlas Blueprint

Franklin Hatchett created Affiliate Atlas Blueprint, an online eCommerce course that teaches you how to make money through affiliate marketing.

Some affiliate marketers claim it's the best affiliate marketing course...

The course includes 10 modules and 5 bonus modules.

  1. Starting The Foundation
  2. Niche Research Academy
  3. Asset Mastery Blueprint
  4. ClickBank Academy
  5. Traffic Explosion Paid Traffic
  6. Traffic Explosion Free Traffic
  7. Funnel Academy
  8. Email Marketing Academy
  9. Mentoring And Private Group
  10. $10k Student Case Study


  • Two New Strategies
  • 6 Figure Case Study
  • Done For You Funnels
  • Amazon Affiliates Academy
  • SEO Academy

Franklin Hatchett Net Worth

Franklin Hatchett Net Worth

Although there are some speculation articles about his net worth, there isn’t a reliable source that can give an exact figure.

He also regularly shares glimpses into his dropshipping success and profits via his YouTube videos. Hatchett published a video in November 2020 with the title “This Made Me $20,000 online in 24 hours.”

The video description says: “Over the last 24 hours or so I’ve generated over $20,000 in my business and last Black Friday did over $100k in 24 hours.”

What Does The Internet Have To Say About Franklin Hatchett?

What Does The Internet Have To Say

Hatchett was featured in an article titled “Top 6 Shopify influencers you should follow in 2019,” published by

Here’s an excerpt:

Franklin Hatchett is the founder of eCom Elites, which he initially created as an informal training center for a small group of friends who wanted to share their online selling lessons and which has grown to be one of the top eCommerce training platforms.

Now let's check out what some people have to say about Franklin Hatchett online.

I found these comments on Reddit:

"I've taken his course and it was very informative. It had over 40 videos on Facebook ads alone. The course was only $200 and better than every other dropshopping course I've taken."

"You can learn everything off YouTube videos. I bought his course. Thorough material but not something you already don't know. Would not recommend."

"His courses are cheaper than other gurus but don't know about his trustworthiness."

According to these comments his courses are informative...but not necessarily something to write home about.

Finally, below is a list of social media accounts where Franklin Hatchett can be found online:

  • YouTube
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

Is Franklin Hatchett A Scam?

Scam or Legit

So, is Franklin Hatchett a scam? Not technically. You can make money with this program, but it’s definitely not as easy as he makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – you need to do a ton of volume to make any real money.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months, $3-5k in the hole on ads (because that whole “get started with $5 a day” thing is total BS) and then your reward is 15% profit on a $12 product (which comes out to $1.80), it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing.

And, unlike dropshipping, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece

Saying Goodbye To Our Jobs

They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.

How Much Does Franklin Hatchett's Programs Cost?

How Much Does Franklin Hatchetts Programs Cost

Below is the eCom Elite course pricing breakdown:

  • The Standard Version: a one-time fee of $197
  • The Ultimate Version: a one-time fee of $297

Below is the Affiliate Atlas Blueprint course pricing breakdown:

  • The Standard Version: a one-time fee of $197
  • The Super Version: a one-time fee of $297

Below is the Savage Affiliates course pricing breakdown:

  • The Standard Version: a one-time fee of $197
  • The Super Version: a one-time fee of $297

You can answer the "is savage affiliates legit" question for yourself in another savage affiliates review.

His pricing structure is certainly consistent and so long as the value is there for these programs, I believe it to be fair.

The reason why his pricing is lower is because he will make a commission off the purchases you make through his links for software like Clickfunnels, bluehost, etc.

At very least you can say he practices what he preaches.

Does Franklin Hatchett Offer Refund Policies?

Does Franklin Hatchett Offer Refund Policies

You can get your money back within 30 days as listed on their official website:

If you DO this program and DON’T get the results you were looking for we will gladly give you a full refund. Inside this training, you will get step by step videos showing you how to get started. If you follow along and it doesn’t work out for you just contact us within 30 days of your purchase.

I'd say that's pretty fair.

Are There Alternatives To Franklin Hatchett?


Yes, there are plenty of ecommerce programs and resources to choose from if you want to pursue this business model or other affiliate marketing courses. Here are just a few:

What Is My Top Recommendation For Making Money Online In 2024?

Digital Leasing

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business,” the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: With eCommerce, you don’t really own anything.

You have no control over the quality of products.

You don’t even own the products because they go straight from the supplier to the customer.

Yes, if you’ve got a Shopify store, you technically own that. But if every ad platform suits you down, you’ve got a store with no customers. Which is literally worthless.

With Digital Leasing, you own the assets, which means you have all the power and all the control.

Feeling Blessed

3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront.

Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

Scott Lead Gen

4) No Inventory: Ok, so technically you don’t have to worry about inventory since you’re not filling up your garage or a warehouse with products.

But, you still have all the headaches of a physical products business.

Since most dropshipped products come from China, you already have a 2-3 week wait time from when a customer places an order.

But right now, with global supply chain issues, your customers would be lucky to get anything in less than a month.

Imagine finally landing your first customer after months of experimenting, and then getting hit with a refund request or chargeback because they had to wait 6 weeks to get their order.

With Digital Leasing, a 100% online business, you never even have to think about that risk.

Done Deal

5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with eCommerce, you’d have to double your inventory, your profit margins, OR your average order value. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

Lance Lead Gen

6) Make Money Helping Real People: This part is what makes it all worth it. 99.9% of the time, eCommerce provides no value to anyone but the seller.

In a lot of cases, it has a negative impact on the customer because of poor product quality and an overall bad experience (i.e. waiting 6 weeks to get your order).

And that makes it pretty hard to sleep at night.

But with Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at internet marketing opportunities like Franklin Hatchett provides which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

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