Franklin Hatchett Review (2022 Update): Is He The Best eCommerce Coach? #3 Really Got Me Thinking!

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Updated: February 10

By: Scam Risk - Expert Reviewer

Franklin Hatchett Review (2022 Update) Best Ecommerce Coach

Franklin Hatchett is an internet marketer and creator of two successful training platforms. One is a dropshipping program called eCom Elites, and the other is the Affiliate Atlas Blueprint program, an affiliate marketing program for an online marketer who wants to make money in affiliate marketing. He has another affiliate marketing program called Savage Affiliates, but it will not be part of this review.

Hatchett also runs a Youtube channel to share his knowledge and experiences with dropshipping and Clickbank products.

He presents a Clickfunnels affiliate marketing tutorial in his channel that shows his viewers how to get the most out of the Clickfunnels program.

Is he the eCommerce Coach that you have been searching for? Keep reading to find out!

Now, I do want to be totally up front here, so…

This Franklin hatchett review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Pros: What I Liked

  • Offers a 30-day refund policy
The Good

Cons: What I Didn't Like

  • Affiliate marketing and dropshipping are not the best business models in 2022.
The Bad

Franklin Hatchett isn’t too different from most eCommerce gurus.

Sure, their marketing makes some great promise you haven’t heard from the other eCommerce gurus, but at the end of the day, no magic bullet overcomes the massive pitfalls of this business model.

Let’s get something clear: 

There is NOTHING passive about eCommerce, no matter how well most course creators sell the dream.

If you want that travel-the-world-making-money-while-you-sleep-laptop-lifestyle, eCommerce isn’t for you.

To run a successful eCommerce business, you need to be constantly on the lookout for new products.

Scouring the internet for hot trends and trying to find the next fidget spinner will take hours out of your day.

Not to mention, it’s not enough to just have the hot new product…

You also need to get the customers.

That means ads…

Lots and lots of ads…

Testing, tweaking, targeting, spending thousands if not tens of thousands of dollars before breaking even.

Not to mention, Facebook hates eCommerce, meaning one of your top traffic sources could shut you down at any time.

All of this leads to a very stressful life, not a lot of money, and a lot of time wasted.

Time that could be better spent so you can actually live the life you want.

Now, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Physical Products
  • Low Margins
  • Long Wait Times
  • Angry Customers
  • Thousands of dollars testing different ad campaigns

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day running ads, researching products, and trying not to get banned by whatever platforms you’re using?

If that sounds like something you’d be interested in, check out Digital Real Estate.


This is nothing like eCommerce, and that’s probably a good thing.

However, if you’d still like to know more about Franklin Hatchett, keep reading.

Franklin Hatchett YouTube Videos

Franklin Hatchett YouTube Videos

Hatchett started his YouTube channel in 2012 and has uploaded 351 videos and now has 351,000 subscribers and has accumulated over 17 million views.

Franklin Hatchett’s YouTube channel mainly features Dropshipping advice. It also covers topics related to internet marketing and his personal experiences with online entrepreneurship.

Franklin Hatchett’s online success and his YouTube channel’s mission can be described in the following quote:

I’m an Internet Marketer, Affiliate Marketer, I make my living working from home. I help others do the same and achieve financial success.

Right now this is how I’m earning my living: Facebook advertising, Clickbank products and search engine optimization, Dropshipping, Promoting other random affiliate products like Luxury Holidays, Amazon Affiliates

Overview Of Franklin Hatchett Courses, Website

Hatchett‘s blog, Online Dime, covers many of the same topics in his YouTube channel.

Online Dimes includes the following summary from Hatchett:

I help people create kick ass online businesses that take their life to the next level! From lead generation, affiliate marketing to creating Shopify stores I lead their business to success! When I was working a 9-5 operating machinery I was told I was crazy for wanting to work online. Today I run multiple online businesses.

Hatchett, according to the blog, also offers these courses:

eCom Elites 

eCom Elites

eCom Elites is designed to help people start their Dropshipping/ eCommerce store journey. It includes setting up a Shopify store, successfully sourcing products, and driving organic traffic and paid traffic to build conversion sales funnels.

Hatchett describes below how he created the program:

When I first created eCom Elites, it was meant to be an informal training center for a small group of friends who wanted to share their lessons. Over time, I’ve developed it into one of the top eCommerce Training Platforms. From humble beginnings to a top rated training!

Featured as one of the top eCom Experts in the world by Entrepreneur Magazine, my mission continues to be helping others. So when you join, you’ll get your hands on battle tested, exclusive training that’s helped others get started online.

The following are the modules you’ll find in the “Step-by-Step Online Entrepreneurial Masterclass” to help you set up your eCommerce stores:

  1. Creating Your Store
  2. Sourcing Products
  3. Facebook Traffic
  4. Instagram Traffic
  5. Email Marketing
  6. ChatBot Traffic
  7. Funnel Traffic Foundation
  8. Google Ads Traffic Explosion
  9. Organic Google Traffic
  10. Top Secret (Instructional videos that haven’t been posted online by Hatchett)

Below is the eCom Elite course pricing breakdown:

  • The Standard Version: a one-time fee of $197
  • The Ultimate Version: a one-time fee of $297

 Affiliate Atlas Blueprint

Screenshot of Affiliate Atlas Blueprint

Franklin Hatchett created Affiliate Atlas Blueprint, an online eCommerce course that teaches you how to make money through affiliate marketing.

The course includes 10 modules and 5 bonus modules.

  1. Starting The Foundation
  2. Niche Research Academy
  3. Asset Mastery Blueprint
  4. ClickBank Academy
  5. Traffic Explosion Paid Traffic
  6. Traffic Explosion Free Traffic
  7. Funnel Academy
  8. Email Marketing Academy
  9. Mentoring And Private Group
  10. $10k Student Case Study


  • Two New Strategies
  • 6 Figure Case Study
  • Done For You Funnels
  • Amazon Affiliates Academy
  • SEO Academy

Below is the Affiliate Atlas Blueprint course pricing breakdown:

  • The Standard Version: a one-time fee of $197
  • The Super Version: a one-time fee of $297

You can get your money back within 30 days as listed on their official website:

If you DO this program and DON’T get the results you were looking for we will gladly give you a full refund. Inside this training, you will get step by step videos showing you how to get started. If you follow along and it doesn’t work out for you just contact us within 30 days of your purchase.

Is Franklin Hatchett A Scam?

Is Clever Container A Scam

So, is Franklin Hatchett a scam? Not technically. You can make money with this program, but it’s definitely not as easy as he makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – you need to do a ton of volume to make any real money.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months, $3-5k in the hole on ads (because that whole “get started with $5 a day” thing is total BS) and then your reward is 15% profit on a $12 product (which comes out to $1.80), it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate

And, unlike dropshipping, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece


They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

Franklin Hatchett Net Worth

Franklin Hatchett Net Worth

Although there are some speculation articles about his net worth, there isn’t a reliable source that can give an exact figure.

He also regularly shares glimpses into his dropshipping success and profits via his YouTube videos. Hatchett published a video in November 2020 with the title “This Made Me $20,000 online in 24 hours.”

The video description says: “Over the last 24 hours or so I’ve generated over $20,000 in my business and last Black Friday did over $100k in 24 hours.”

Online Presence And Publicity

Online Presence And Publicity

Hatchett was featured in an article titled “Top 6 Shopify influencers you should follow in 2019,” published by

Here’s an excerpt:

Franklin Hatchett is the founder of eCom Elites, which he initially created as an informal training center for a small group of friends who wanted to share their online selling lessons and which has grown to be one of the top eCommerce training platforms.

Finally, below is a list of social media accounts where Franklin Hatchett can be found online:

  • YouTube
  • Facebook
  • Instagram
  • Twitter 
  • LinkedIn


You can learn more about Franklin Hatchett by visiting his Youtube channel, where you’ll find videos on dropshipping and other topics related to internet marketing.

For more information on eCommerce, you may visit his blog. You can also join the Online Samurais Facebook Group, which is geared towards all aspects of online marketing.

Are There Alternatives For Franklin Hatchett’s Drosphipping Course?

alternative path financial independence

Yes, there are plenty of Dropshipping programs and resources to choose from if you want to pursue this business model.  Here are just a few:


What Is My Top Recommendation For Making Money In 2023?

Digital Real Estate

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business,” the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: With eCommerce, you don’t really own anything. You have no control over the quality of products. You don’t even own the products because they go straight from the supplier to the customer.

Yes, if you’ve got a Shopify store, you technically own that. But if every ad platform suits you down, you’ve got a store with no customers. Which is literally worthless.

With Digital Real Estate, you own the assets, which means you have all the power and all the control.


3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.


4) No Inventory: Ok, so technically you don’t have to worry about inventory since you’re not filling up your garage or a warehouse with products.

But, you still have all the headaches of a physical products business.

Since most dropshipped products come from China, you already have a 2-3 week wait time from when a customer places an order.

But right now, with global supply chain issues, your customers would be lucky to get anything in less than a month.

Imagine finally landing your first customer after months of experimenting, and then getting hit with a refund request or chargeback because they had to wait 6 weeks to get their order.

With Digital Real Estate, a 100% online business, you never even have to think about that risk.


5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with eCommerce, you’d have to double your inventory, your profit margins, OR your average order value. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.


6) Make Money Helping Real People: This part is what makes it all worth it. 99.9% of the time, eCommerce provides no value to anyone but the seller.

In a lot of cases, it has a negative impact on the customer because of poor product quality and an overall bad experience (i.e. waiting 6 weeks to get your order).

And that makes it pretty hard to sleep at night.

But with Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at opportunities like Franklin Hatchett provides which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.

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