How To Explain Online Marketing To Your Boss (2022 Update)

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Updated: May 18

By: Scam Risk - Expert Reviewer

Digital Marketing

Digital marketing employs some of the same ideas as traditional marketing and is often seen as a novel technique for businesses to contact customers and comprehend their behavior. Companies’ plans often blend traditional and digital marketing techniques.

If you want to know about online marketing or also known as internet marketing dig deeper!

This How To Explain Online Marketing To Your Boss Review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Pros: What I Liked

  • Easy to learn
  • Lower cost
  • Multiple content types
The Good

Cons: What I Didn't Like

  • High competition
  • Must have online marketing campaigns
  • Time consuming
The Bad


This review will go over Online Marketing to see if it really is the best Digital Marketing course out there.
You’ll learn whether Digital Marketing is the right online business for you. You may even learn about digital marketing campaign, online marketing channels, and digital marketing tactics.

And at the end, you’ll find answers to some of the most frequently asked questions regarding Online Marketing and Digital Marketing in general.

But most importantly, you’ll see the exact system many others have used to build their own internet marketing business to over $40,000 a month in mostly passive income.

This system made them swear off Digital Marketing for good, because it uses some of the same skills but in a much more powerful and profitable way!

What Is Digital Marketing?

What Is Digital Marketing

Digital marketing relates to advertising delivered through online channels such as search engines, websites, social media, email, and mobile applications. Digital marketing is the means which businesses promote products, services, and brands via various online media platforms.

Consumers largely depend on digital methods to do product research. For example, Google marketing insights found that 48 percent of customers begin their inquiries on search engines, 33 percent go to brand websites, and 26 percent search within mobile apps.

While current digital marketing is a wide network of channels into which marketers must simply integrate their brands, internet or online advertising is much more complicated than the channels themselves. To know the full potential of digital marketing, digital marketers must go deep into today’s large and complex cross-channel world to develop engagement marketing techniques that work.

Engagement marketing is the procedure of creating meaningful relationships with new and returning consumers based on data gathered over time. By engaging consumers in a digital landscape, you increase brand awareness, establish yourself as an industry thought leader, and position your company at the forefront when the buyer is ready to purchase.

Marketers may get significant insights into target audience behavior by adopting an omnichannel digital marketing strategy while also opening the door to new customer engagement means. Companies might also anticipate an improvement in retention.

According to an Invesp report, companies with excellent omnichannel customer engagement strategies retain an average of 89% of their customers, compared to companies with inadequate omnichannel programs, which have just 33%.

Components Of Digital Marketing

Components Of Digital Marketing

Digital marketing encompasses a wide network of digital touchpoints with which clients engage daily. It would be best if you comprehended each of these channels to use them effectively.

Paid search. Paid search, often known as pay-per-click (PPC) advertising, is the sponsored result that appears at the side or top of a search engine results page (SERP). These advertisements charge you for each click and may be adjusted to display when certain search phrases are entered, allowing your adverts to be targeted to audiences that are looking for something specific.

These advertisements may be incredibly successful since they are based on data obtained from people’s online activity and are used to increase website traffic by providing relevant adverts to the right people at the right time. These advertisements also use retargeting, which means that marketing automation solutions may create unique, personalized cross-platform ads based on clients’ actions.


Search engine optimization (SEO). SEO refers to the practice of optimizing your website’s content, technical setup, and reach such that your pages appear at the top of search engine results for a given set of keyword terms. Using SEO may lead users to your site when they exhibit behavior indicating that they’re looking for related items, which can be a game-changer given that 90% of individuals searching haven’t formed an opinion about a brand yet. While PPC and retargeting have their uses, organic web traffic obtained via search engine optimization has a significant impact on search rankings and, as a result, organic site traffic.

You may utilize SEO to enhance exposure significantly and start a long-term consumer connection by leveraging keywords and phrases. SEO is described as raising a website’s rank in online search results and consequently organic site traffic by the use of popular keywords and phrases. Because exposure is the first step toward a long-term customer relationship, strong SEO methods are very powerful in digital marketing campaigns.

Digital Marketing

Content marketing. Effective content marketing is not promotional in nature but rather educates and inspires people who are looking for knowledge. When you provide relevant material to your audience, you establish yourself as a thought leader and a reliable source of information, making it less likely that your other digital marketing efforts will be lost along the way. Content marketing creates three times more leads than paid search advertising in the age of the self-directed customer, so it’s well worth the extra work.

Social media marketing. The key to effective social media marketing is much more than just having active social media accounts. To establish as many peer-to-peer sharing opportunities as possible, you must include social components in all aspects of your marketing efforts. The more engaged your viewers are with your content, the more inclined they are to share it, perhaps persuading their peers to become consumers as well.

Email Marketing

Email marketing. Email is still the fastest and most direct means to contact clients with vital information after two decades. To avoid being buried in your customer’s inbox, effective email campaigns must be very engaging, relevant, instructive, and entertaining. To be successful, your marketing emails must meet five key criteria. They must be trustworthy, relevant, conversational, cross-channel coordinated, and strategic.

Mobile marketing. Mobile devices are kept in our pockets, next to our beds, and are routinely checked throughout the day. This makes mobile marketing very important—two-thirds of customers can remember a particular brand they saw promoted on mobile in the previous week—but mobile is also more complex due to its personal nature. SMS, MMS, and in-app marketing are all alternatives for reaching your clients on their devices. Still, you must also examine how your marketing efforts are coordinated across your other digital channels.

Marketing automation. Marketing automation is a critical platform that connects all of your digital marketing activities. Companies that automate lead management enjoy a 10% or more increase in revenue in six to nine months. Without it, your campaigns will resemble an incomplete jigsaw missing a critical component.

Marketing automation software automates and simplifies marketing processes and workflow, evaluates performance, and estimates the return on investment (ROI) of your digital initiatives, allowing you to increase income more quickly. Marketing automation can give vital insight into which initiatives are working and which aren’t, as well as indicators that enable you to speak to the impact of digital marketing on your company’s bottom line.

ROI Of A Successful Digital Marketing Program

Succesful Digital Marketing

Organic content marketing is a big participant in the digital marketing space, and its ROI is far greater than the up-front payback of standard banner ads. Online marketing strategies could be helpful.

  • Digital marketing reaches customers beyond advertisements- 70% of internet users prefer to learn about things through content rather than traditional advertisements.
  • Digital marketing drives content marketing- Social media content (92 percent), e-newsletters (83 percent), articles on your website (81 percent), blogs (80 percent), and in-person events (77 percent) are the top five B2B content marketing tactics (source).
  • Digital marketing is vital for SEO- The first organic search results on Google account for 32.5 percent of a search term’s traffic share.

Common Problems That Digital Marketing Can Solve

Problems With Digital Marketing

Digital is required to enhance your marketing strategies. Digital marketing may assist you in getting to know your audience, learning critical facts about them, and providing metrics that will give credibility to your marketing team.

I don’t know enough about my target audience to get started- It takes time to get to know your audience. Although your marketing team may have created useful target profiles, customers spending time online may not behave as you would expect.

You’ll need to test various languages with different audiences, bearing in mind that different descriptors will appeal to different individuals depending on their purchasing cycle. When you pay attention to your audience, you will get the credibility that will set you apart from the competitors.

My channels have not been optimized for SEO- Regardless of your role in the marketing process, it’s critical to understand SEO best practices. SEO may reinforce and support your campaign testing and optimization to guarantee you’re offering high-quality, useful content that your prospective buyers desire, in addition to enhancing search engine ranking.

Problems With Digital Marketing 2

I don’t have a social media strategy- It is critical to have some type of social marketing in place, whether you want to establish an organic social media strategy, a paid social media strategy, or both of them. While social media is great for branding and engagement, it can also be an effective channel for digital marketing advertising. Find a specialty and a consistent voice, be patient, and as your following grows, so will the effect of your advertisements.

My marketing teams are siloed- It is critical to breaking down silos in order to build nimble, fluid structures. Because your consumers aren’t limited to a single channel waiting for advertising, your marketing efforts must include cross-channel capabilities and teams with diverse skill sets to reach them where they are. Because each social network and channel have distinct consumers and expectations, marketing efforts for each may appear radically different. This includes tone, imagery, offers, and even the time of day you post.

I’m under pressure from my CMO to report on metrics that support the bottom line- Digital marketing provides a large universe of metrics that may be used to measure the efficiency of your marketing efforts; however, these metrics must be picked with caution.

Each scenario will be determined by the makeup of your audience and the emphasis placed on each channel. With this in mind, begin by setting your objectives for each channel and creating Key performance metrics that your CMO will want to see the most. Social media ads have been known to showcase this.

Is Online Marketing A Scam?

Is It A Scam

It is entirely possible to build a profitable, successful Digital Marketing business… But there are better ways to build a business other than with Digital Marketing.

Our #1 pick proves this. 

Because unlike Online Marketing, it actually provides real proof of real success from real people as recently as a few days ago.

Are There Alternatives To Online Marketing?

Yes, there are plenty of other business models to choose from if you want to pursue this making money online.  Here are just a few:

What Is Our Top Recommendation For Making Money From Home In 2022?

Digital Real Estate

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

Where Online Marketing fall short is in scalability.

You can’t realistically expect to be able to work all hours of the day from home doing cheap little surveys… you’d run out of time.

But what if you leverage it?

With this digital real estate program, you will be getting clicks from multiple sites at every minute of the day and never have to pick up a phone once!

Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc.

How do you get paid and how much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it digital real estate now?

That’s a rent payment.

The great thing is how easy it is to scale. You don’t have to answer the phone…all you have to do is get the phone to ring.

Remember Online Marketing doesn’t really offer huge profit margins, right?

This one actually allows you to collect big sums without being on the internet all day.

Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group that is so much better than any of the groups you’ll find for other models in our opinion.

This group is much more active.

Unlike Online Marketing, where you’re just a slave to time…these websites turn into your employees and they work 24/7. A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.

Unlike Online Marketing , more people have been able to walk away from their 9-5 job as well.

Digital real estate allows you to have total passive income with most of your day being spent WITH your family

Now, I know you probably have tons of questions…

So, check this out to learn more. 

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