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Is Empire Flippers A Scam? 8 Things You Need To Know

By: JosiahSep 29, 2023Gigs and Freelancing
Is Empire Flippers A Scam? 8 Things You Need To Know

Empire Flippers Reviews: A Scam or is it Legit?

Are you looking to buy or sell an online business?

Do you want to know if it's worth it?

Let's see!

We're going to review Empire Flippers to decide if it really is the best website marketplace out there.

We'll talk about whether selling websites is the right online business for you.

At the end, I'll answer some of the most frequently asked questions regarding Empire Flippers and selling websites in general.

And most important, I'll show you the exact system I used to build my own internet marketing business to over $40,000 a month in mostly passive income.

This system made me swear off selling websites for good because it uses some of the same skills in a much more powerful and profitable way!


This Empire Flippers review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

  • They scrutinize and all businesses that go live in the marketplace
  • High commission fees
  • Sites are expensive (if you are a buyer)

Why Listen To Us

My name is Josiah, and this is my Dad, Joel.why listen us

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

why listen us gif

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online

  2. Straightforward-ness of the system to do it

  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!

What Is Empire Flippers?

Empire Flippers offer their services when people buy and sell an online business. Empire Flippers happens to be the "number 1 curated marketplace for buying and selling established businesses.”

The organization was created in 2013 by Joe Magnotti (CEO) and Justin Cooke (CMO), and has sold more than $93,000,000 worth of Amazon Associates companies, affiliate sites, e-commerce companies, and numerous additional kinds of online businesses.

Empire Flippers has also been featured on BuzzFeed, Entrepreneur, Business Insider, Moz, Shopify, and also numerous other sites, and that solidifies their legitimacy. In this Empire Flippers review, I am going to discuss their expertise, trustworthiness, and customer service.

empire flippers review

Is Empire Flippers The Best Website Marketplace?

Based on past records, numerous sites sell within a couple of days to a few weeks after being listed on Empire Flippers. You can actually have your site sold in two days. They have an 85% sales success rate. In fact, for the last 30 days, their sales reached $16,699,283.

At present, they've got several listings that you can pick from in a broad range of prices from more than $3,000,000 to less than $20,000. Whether you're looking to buy an already established site that is proven to generate cash or even wish to market your site to free up capital, Empire Flippers is here for you.

empire flippers review

Their intense business background vetting process guarantees that just quality listings are on the site, and that is very different than Flippa.

Empire Flippers is the best quality website/online business brokerage on the planet. Trust me, you wish them to deal with all of the obstacles included with these kinds of transactions because you can get many.

What Services Does Empire Flippers Offer?

The services differ if you're a seller or a buyer, so we need to check out the breakdown:

If You Are A Seller

Business Evaluation (Seller) - Utilize the Empire Flippers site to have your business evaluated. Empire Flippers will give you an evaluation of what your business or site is worth, and if you're serious, then you will be in touch with a company representative to start the vetting process.

Business Vetting (Seller) - Before a listing becomes live, the staff inspects all elements of the business or site. During this process, website ownership is verified, traffic is confirmed, earnings are confirmed, and all other assets are inspected. Basically, Empire Flippers doesn't need junk or defraud listings to tarnish their standing.

This intensive check guarantees the buyer is buying a quality asset. There's a $297 vetting charge for first-time listers, which guarantees serious sellers but note; this is 100% refundable in case a listing becomes rejected. The vetting process could last about a week. New listings are posted once a week on Monday's at 7am EST, and an e-mail blast to more than 45,000 people about the available listings.

Empire Flippers team

Listing Terms (Seller) - Empire Flippers is a brokerage to generate income from charging a selling commission. The commission is based off on the final selling price and not the listing cost. This is the breakdown: 15% for websites that sell for as much as $1M, 12% for websites that sell from $1M-2M, 10% for websites that sell from $2M-5M, and 8% for websites that sell at $5M+.

empire flippers commission fee

Empire Flippers asks for two months of exclusivity rights on the listing, which means the website can't be listed with another broker during this particular time since they place much work into the listing on their end. When a site is listed for sale, the seller must sign a non-compete agreement that lasts three years.

There's no cost to the customer for buying a site or business.

If You Are A Buyer

Business Inspection (Buyer) - Once a prospective buyer has discovered a listing they like, they should place a 5% deposit to the listing to access the URL, Google Analytics, and P&L.

This 5% deposit is completely refundable, and a credit card could be utilized, but it prevents businesses and URLs from getting overexposed by non-serious buyers.

The potential buyer will be provided with an Excel document that shows all income streams of the company, and expenses. The document additionally shows users & page views for each month, which could be verified with access to Google Analytics.

This stage is crucially significant since it is the buyers' duty to do their very own due diligence and ensure they're buying an attractive asset. If the company appears attractive, a conference call is put in place that lets an Empire Flippers representative have a discussion between the seller and buyer.

During this particular call, the customer can ask some questions that arose when searching through Google Analytics and at the P&L, together with other business concerns.

empire flippers migration

Buy And Sell

Negotiations and Offer (Seller and Buyer) - Once a decision to buy the business is reached, you will find two choices the buyer can take. The first choice is purchasing the business at its listing cost. This means when Empire Flipper obtains the funds, the website is marked as sold, and no other buyers can make an offer.

The next choice is to counteroffer with a lower price. I believe any savvy business person submits a counteroffer except in cases where the listing is too great to risk losing.

When a counteroffer was agreed upon by the seller and buyer, the offer is spread around to all other people considering that specific listing. Another buyer has 24 hours to post an offer that's 10% greater than the recent offer to buy the listing.

Buy And Sell Online Businesses

Migration (Seller and Buyer) - After the buyers' money is already transferred to the Empire Flippers bank account, the sale is final and migration starts. Migration could be a lengthy process taking two to three weeks concerning the complexity of transferring revenue channels and accounts.

Empire Flippers is a "Done-For-You" system, meaning they deal with many bank account migrations between the seller and buyer. They ensure migration is effective and that income has been received by the buyer. In case for whatever reason, the buyer discovers that info about the business wasn't reported correctly, they're protected by Empire Flippers.

Furthermore, if the company earns under 50% of what it really was claimed to make, then the sale could be reconsidered. This will make you feel extremely comfortable as a buyer. During the migration, most interaction is managed between Empire Flippers, the buyer, and the seller in a "Zendesk Support" ticket.

Credibility: Is It Worth It To Buy Or Sell Online Businesses?

I needed to touch on Empire Flippers' credibility once again briefly to make sure that it is a legit company. First, they have fantastic testimonials. But we all know we can't just rely on that.

The Empire Flippers staff, on the other hand, produces helpful content for those people that are in the online space. Their content contains podcasts that address a broad range of subjects from SEO, to getting a business prepared for sale, weekly e-mail newsletters, and other helpful articles to get you inspired.

Empire Flippers' Credibility

Finally, Empire Flippers' transparency as a business shouldn't remain unnoted. Every year, they reveal the organizations financials together with Google Analytics reports, customer satisfaction scores, podcast analytics, e-mail list analytics, the seminars attended, along with the plans for the next year. This transparency goes quite a distance in generating trust with future buyers and sellers.

Can You Make Money With Empire Flippers?

Make Money With Empire Flippers

Yes, you can make money by selling websites in Empire Flippers.

You can certainly make money with selling websites, but if you're gonna put in the amount of grueling work to become a web developer (which, trust me, isn't easy), you might as well bring in some REAL money.

The program that helped skyrocket my online business to $40,000+ per month teaches some of the same web development skills but shows you how to monetize them in a much, MUCH more profitable way.

Is Empire Flippers A Scam?

Scam or Legit

Empire Flippers is not a scam.

It is entirely possible to build a profitable, successful online business... But there are better ways to build a business other than with selling websites.

My #1 pick proves this.

Because unlike Empire Flippers, it actually provides real proof of real success from real people as recently as a few days ago.

Is Empire Flippers Legit?

Yes. Empire Flippers is a legit and reputable company.

But, when it comes to building a business, you have plenty of options.

And even if you're dead set on becoming a web developer, you've got way better options than Empire Flippers.

Keep in mind, I don't get paid to promote any of the programs I review. I personally think selling websites is a great business model, but you could end up leaving way too much money on the table.

What Is Our Top Recommendation For Making Money Online In 2024?

Digital Leasing

Our review team has come across a program in the website creation industry that is next level!

Although it’s not website building in the traditional sense, but it is all digital.

It's Digital Leasing!

Where Empire Flippers falls short is in scalability.

You can’t realistically expect to be able to make passive income when you have to watch your store and manage ads all day.

But what if you leverage it?

With this Digital Leasing program, you can have the ability to completely walk away from the laptop because there is no ad management!

Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc.

How do you get paid and how much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it Digital Leasing now? That’s a rent payment.

The great thing is how easy it is to scale. You don’t have to answer the phone…all you have to do is get the phone to ring.

Remember Empire Flippers and all the small profit margins?

This one actually allows you to collect that without being on the laptop managing a store all day. Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the Empire Flippers group in our opinion. This group is much more active.


Unlike Empire Flippers, where you have to run ads all day and worry about getting a $5 profit off a $50 product 1,000 times over…. A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding Digital Leasing.

Unlike Empire Flippers, more people have been able to walk away from their 9-5 job as well.

Digital Leasing allows you to have total passive income with most of your day being spent OFF the laptop.

Now, I know you probably have tons of questions… So, check this out to learn more.

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