Digital Marketing Agency (Strategies) For Startups (2022 Update)

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By: Scam Risk - Expert Reviewer

Digital Marketing Agency (Strategies) For Startups

The marketing industry is one of the quickest evolving industries alongside with technology. Some will even argue that it’s changed more in just the last 2 years than the last 50 years!

Most startups today rely on digital marketing. But not all of them are effective at it or know how to use tools the right way. And that’s where you come in. It’s important to know which strategies hit the mark and are scalable, and which ones fall short…

So which strategy will most effectively help grow your business and others?

In today’s post I’m going to share 10 of the most effective digital marketing strategies for start up companies. After reading this, you’ll know exactly what strategies to follow so you can be a successful digital marketer.

Check out this one business model that has allowed members of our team to earn over $40,000 Per Month!

DISCLAIMER:
This Digital Marketing review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

[Program Name] is an ad agency course. The basic premise is that you’ll learn how to build your own ad agency, land clients, and get them results.

Running an agency (even though they’re a bit of a commodity nowadays) isn’t a bad way to get your feet wet in the world of online business. 

That said, there are a lot of moving parts with this business model:

    • Prospecting – you need to know how to find potential clients
    • Sales – you need to know how to convince those clients to give you money
    • Media Buying – you need to know how to run ads profitably
    • Copywriting – you need to know how to tailor your ad messaging for the right customers
    • Design – you need to know how to design ads/landing pages to maximize conversions
  • Email Marketing – you need to know how to follow up with prospects and customers
  • Automation – you need to know how to connect everything properly

 

Now, most course-sellers will try to make this easier on you by telling you they’ve managed to “automate everything”, offering “plug-and-play” campaigns, and “pre-built templates”.

Here’s the thing though:

Markets are always changing. They get more savvy as time goes on. 

If you buy a program with thousands of other students, where everything is built out for you, there’s an almost 100% chance those templates don’t work.

Why? 

Because if thousands of other students are using those exact same “plug and play” campaigns, tens of millions of people have already seen them, reducing their effectiveness.

Not to mention, with most agency programs, the templates are actually built by some virtual assistant in the Philippines or India, and have never actually been tested in real life. 

And if they have, there’s a good chance they’re extremely outdated, since most programs don’t bother updating their templates after launching. The course creator gets too busy just trying to sell to more and more students, instead of focusing on quality education.

Now, here’s the most sinister part of this whole thing:

Most course creators market their agency courses as something you can do anywhere in the world. You might hear them say things like “The world is my office” or “This is a simple passive income business”.

That’s just plain false. Running an effective agency is in no way passive. Look at the list above, and remember that you can’t rely on pre-built templates. You’re responsible for every part of the process. 

Does that really sound like a business you can do from a laptop on the beach? 

See how this could be a problem?

 

<INSERT IMAGE HERE>PASSIVE INCOME

 

Now, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Mastering 100 different roles
  • Needing to be a technology wizard
  • Working round the clock just to keep things from blowing up

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything?

 

<INSERT IMAGE HERE> STILL GETTING PAID

 

If that sounds like something you’d be interested in, check out Digital Real Estate. 

However, if you’d still like to know more about [Program Name], keep reading.

Table of Contents

Email Marketing

Even though most people claim it’s dying out…the numbers show otherwise! Email marketing campaigns are still giving its implementers a great ROI!

A survey conducted by the DMA (Data and Marketing Association) revealed that email marketing actually had a 122% rate of ROI.

This number beat out other marketing avenues such as paid traffic, direct mail, and social media platform advertising.

Knowing those kind of numbers, why wouldn’t a startup want to invest into an email marketing campaign? It’s not like you even have to break your bank to do it!

Even though it can be extremely effective, there are some startups that just haven’t been able to nail email marketing down yet.

Check out some of these tips for launching a successful email marketing campaign:

  • Subject line: Make it catch and engaging
  • Avoid jargon: use regular language in a persuasive manner
  • Line breaks: break up the text so it reads quick and fast
  • Talk about your competitive advantage
  • Optimize emails for mobile readers
  • Use a professional signature

Social Media Marketing

Social Media gets a crazy amount of use and has the largest audiences online.

According to the Social Media Examiner, 90% of marketers agree that social media is a necessity for their business. 89% say that their own practice of social media advertising has positively impacted their personal businesses.

In our opinion here at Scam Risk, social media marketing is the #2 best money maker for startups.

Here’s a short list of the benefits of social media marketing:

  • Increases exposure to target audience
  • Develops loyal customers
  • Improves search results and lead generation
  • Increases revenue

So, how do you grow brand recognition using social media marketing?

It’s not easy and it will take some hard work but here’s what you do…

Create high quality content on a daily basis and actively engage with responses. The internet values consistency.

These tasks can be a bit difficult so it would be beneficial to invest in some tools the lighten the load a bit.

You can use tools like hubspot for example to schedule your posts that you plan on making for social media. This allows you to create all your content up front, and slowly drip it out over time. Talk about massive time leverage!

What else?

You can use it to engage with your audience and see where people are mentioning you.

And even though many businesses know social media marketing is important, some businesses still mess it up…

Check out this one business model that has allowed members of our team to earn over $40,000 Per Month!

Pay-Per-Click Marketing (Google AdWords)

PPC (Pay Per Click) is also a great way to use the traffic of the search engine to bring more customers to your website. This method of marketing is generally used to generate customers who are ready to buy.

Frankly, a brand new startup shouldn’t even think of ignoring PPC. You are the new kid on the block and this is the one way to bypass the time factor.

Pay Per Click marketing offers several benefits like:

  • You can capture your customers when their need is highest
  • ROI is high since only interested people will be clicking
  • Ad budget is up to you
  • Results can be virtually instant

However, PPC campaigns are known to blow through budgets quickly. You’ll need to make sure you have a consistent customer acquisition rate…otherwise you’re just going to be bleeding money.

Search Engine Optimization SEO

So you spent a bunch of money creating a fancy looking website that goes over everything you’re going to offer. It’s got to be a client grabbing magnet right?

Not so fast pal!

You’re not the only one in your town with a plumbing business after all. So you need to figure out how you can show up at the top when potential customers are looking for you services.

This is where SEO comes out to play.

A website that has good search engine optimization applied to it will not only make your sites design look clean, but it will also build trust with the search engines and in turn rank you higher.

The main benefit of a strong SEO marketing strategy is that when potential customers search for keywords related to what they need done and see your site pegged at the top, that gives them the impression that you guys are the experts in the industry.

Search engine optimization is something every single startup should invest in. It will pay DIVIDENDS down the road. Just make sure to practice the most up to date methods and best practices.

Influencer Marketing

Influencer marketing sure does seem to be picking up steam lately. A recent study suggests that 84% of marketers are expected to launch an influencer styled campaign in the next year alone.

And in a follow up survey, 94% of marketers agree that influencer marketing is in fact effective.

Influencer marketing is a great way for brand new businesses to get their brand and products out there without exactly breaking the bank.

Here are a few of the benefits of influencer marketing:

  • Most potential customers have grown weary of traditional advertising through commercials and billboards
  • Influencer marketing is more affordable as most influencers will take a percentage of sales instead of an upfront flat rate
  • It is one of the easiest marketing strategies to implement
  • Influencer marketing is the new word of mouth and what better way to use it than a huge audience
  • Customers have been proven to engage with your brand simply because of the authenticity displayed by online influencers.

But, when you first start your business, you may not be able to land the Logan Paul types of influencers right off the bat…

So, what are your options?

With a smaller budget you can get in contact with micro influencers. Usually their engagement rate is high and they charge way less than your typical macro influencer.

Content Marketing

Whether you’re a B2B business or B2C, content marketing is a must have strategy in todays industry.

Just take a look at some of these stats from the Content Marketing institute:

90% of all B2C businesses are committed to content marketing and 88% of marketers believe that content marketing is a necessary investment for their own companies.

So what is is about content marketing that is just so effective?

When you are able to create your customer avatar, you’ll be able to create a story around them. And if you do that properly, you’ll be able to identify with your target market in a way that earns lots of engagement and authority in their eyes. When this happens it will increase your conversion rates.

Here are some of the benefits of implementing content marketing strategies for your business:

  • Increase brand awareness
  • Build great customer relationships
  • Build up trust with your audience

Check out this one business model that has allowed members of our team to earn over $40,000 Per Month!

Retargeting Ads

You started your own business because you believed you could be successful. It’s engraved in your mind and you will achieve your goals.

But not everyone who visits your website the first time will agree. Odds are it will need to take a few nudges before they actually become a great, long lasting customer of yours.

This is where retargeting ads come in!

So, what is a retargeting ad and how’s it work?

A retargeting ad is an ad that pops up in your ideal customers feed when they have visited your website before. Generally within a 90 day period.

When your future customer visits your website, a pixel (hidden code), essentially a cookie, is placed in their browser.

So what happens after that?

Whenever ever they visit other sites or other platforms (fb/instagram), they’ll see ads of your services again.

Effectively created retargeting ads are proven to convert customers over and over again. Sometimes all it takes are a couple of nudges like we mentioned earlier.

Viral Marketing

Trust us, there is nothing a small business would like more than to go viral online. It’s the content like this that gives your business the ability to go from zero to hero overnight!

The great thing about viral marketing is that it is basically the result of all the efforts we’ve previously listed so far. In fact, a great example of this is the company Blendtec.

At first they were struggling to sell their high quality blenders…and then one lucky day…a video of it blending literally anything started to get all sorts of views. After that orders just started pouring in. It’s safe to say that brands marketer needs a raise after that ploy!

So what’s the trick to going viral?

Well, basically anything that’s weird or funny seems to be the trick. Do something that you know lots of people will find funny and it will take social media by storm!

Check out this one business model that has allowed members of our team to earn over $40,000 Per Month!

Affiliate Marketing

Affiliate marketing is related to influencer marketing in a way. The only difference here is that it opens up the ability of sales too many more people.

With affiliate marketing you get to just sit back and chill while others are going out there for you getting customers in hopes of landing a commission. However, we still advise an active role in your marketing campaign.

What is Affiliate Marketing?

Think of it like sales people who work on a commission only basis. There job is to drawn in leads for you. Your payout rate is completely up to you, you could do either a percentage or a flat rate per product.

And how do you keep track of all these sales and who sold what?

This neat little thing called an affiliate link. These are customized links that attach the sale to a specific affiliate so that when someone in their social media circle buys, it can be traced back to them and they can be paid out accordingly.

Tools like google analytics allow you to create these types of links. However, there are better tools out there that can help with ease of tracking.

Referral Marketing

This is probably the way that most old fashioned business owners run their business. They let their customers speak as to the quality of their services to their neighbors.

So, what does all that do?

Whenever someone from their circle of friends and family buys from you, you can provide the customer with a freebie or discount. This will motivate that customer to go out and draw in even more people!

Tools like InviteReferrals are great for setting up a referral program. You can set them up on social media, a website, or even an app. And even better, you can track your analytics through it!

Check out this one business model that has allowed members of our team to earn over $40,000 Per Month!

FAQs

Q1. What are the best digital marketing strategies?

A. SEO will be at the top of that list. Organic traffic to a website converts 33x better than any other traffic source. It is very important to have your site at the top of google.

Q2. How do you create an online marketing strategy for a startup?

A. The most important thing to consider first with a marketing strategy is can you make it cost effective?

So with that said, SEO is likely the first thing you will need to consider. On top of that, SEO goes hand in hand with content marketing strategy so it’s important to consider for your startup.

While you’re creating a marketing strategy, you should set goals and then outline a plan with marketing strategies to achieve those goals.

Q3. How does digital marketing help startups?

A. Digital marketing is something that every business needs to invest in, whether it is a startup or an enterprise. In the case of startups, it can help spread brand awareness and generate leads, as those are the main priorities of any new business.

Q4. How can I promote my startup business?

A. At first we recommend to use a rolodex of marketing tactics to promote you startup business. Like we’ve mentioned before, SEO is a great way to get started to get traffic to your website. Social media with Facebook ads is another option as well to spread the word of your business. Ads like these can get you the results you’re looking for practically immediately.

Q5. What are some of the best marketing practices for startups?

A. The best thing you can do no matter what marketing you’re doing is consistency. This is the same across the board for SEO, content marketing, and even social media strategy.

Q6. How important is marketing to a startup?

A. Marketing is extremely important to get right the first time with a startup because often times the budget isn’t the biggest. As a brand new business your goal is to get customers in the door as fast as possible and digital marketing is the way to go about it.

Q7. What are the best social media marketing practices for startups?

A. The most important practice is to start each marketing venture with a solid social media marketing plan. This plan should include your content strategy, platform to be used, competitor research, and your goals. It would also be a good idea to decide on a brand voice for your customer base to get used to seeing with all your social media content.

Q8. What are the digital marketing trends for 2021?

A. For 2021 the two most important digital marketing trends are the rise of video content (long form or “stories”). They will dominate digital marketing strategies going forward because these are essentially short quick commercials customers will see as they are going through their feed.

What Is Our Top Recommendation For Making Money Online?

Digital Real Estate

Our team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.

Why?

1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t. 

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day. 

This is only possible if you have an income stream that’s not tied to your time.

 

<INSERT IMAGE HERE> JUMP ALL IN

 

2) You Own & Control EVERYTHING: With an ad agency, you don’t really own anything. You’re a hired gun for clients, and entirely at their mercy.
Sure, you own your agency, but if your business grinds to a halt once you stop working, all you really have is a self-created job.
With Digital Real Estate (a passive income stream), you own all the assets, which means you have all the power and all the control.

 

<INSERT IMAGE HERE> FEELING BLESSED

 

3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work. 

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

 

<INSERT IMAGE HERE>  SCOTT LEAD GEN

 

4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum. 

If you wanted to double your income with an ad agency, you’d have to double your clients OR double the monthly payment of your existing customers. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

 

<INSERT IMAGE HERE> LANCE LEAD GEN

 

5) Make Money Helping Real People: This part is what makes it all worth it. With Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses. 

You make money by helping them make money. 

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent. Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

 

<INSERT IMAGE HERE> BOSS OF MY OWN FUTURE

 

Now, the choice is yours. You could continue browsing, looking at opportunities like [program name] which could one day make you money.

You could continue researching, never making a decision. 

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits. 

All while genuinely helping real people who are grateful and happy to pay for it. 

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.

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