Dean Holland Review: Are His Tips Really The Best For Building A Successful Online Business? (2023 Update)

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Updated: March 16

By: Scam Risk - Expert Reviewer

Dean Holland Review (2022 Update): 9 Things You Need To Know!

Dean Holland Affiliate Marketing Review: Overview

Have you seen Dean Holland poppng up in search engines pitching his high-ticket affiliate program?

Are you wondering what he’s all about?

Are you searching for ways to earn an online income – or perhaps specifically for information about Dean Holland?

Well, you’re not alone. This guy is good with the sales pitches, and he learned from one of the best at making a sale.

His main product is the Internet Profits Affiliate Program, so you’ll find this is just as much an “Internet Profits Review” as a review of Holland himself.

But are his words true?

Or is this just another scam?

Let’s find out.

This Dean Holland review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Pros: What I Liked

  • Dean Holland is notorious
  • Possible to make money with his tips
The Good

Cons: What I Didn't Like

  • Price may outweigh the value received
  • Affiliate marketing is oversaturated
  • Plenty of better alternatives
The Bad

In this Dean Holland review, we’ll dive deeper into the pros and cons of the program.

But before that, let’s ask ourselves: Is affiliate marketing even a worthwhile business model?

On the one hand, the promise is great…

You don’t have to create products, worry about fulfillment, customer service, or bad reviews.

Your only job is to get the right customers in front of the right offer, and take a commission when they buy.

And – theoretically – you can do it all in an hour a day from the beach.

Sounds simple, right?

Well, not really. Driving traffic (that’s internet speak for getting customers) is single-handedly the hardest part of the entire marketing process.

Later in this review, we’ll talk about all the different skills you need to drive traffic successfully.

For now, let’s just say the promise doesn’t really match up with reality.

At best, affiliate marketing is a job. You’re working for someone else, selling their products, and at any time, they can change your commission structure or block you from selling their stuff entirely.

In this business, you don’t really own or control anything. Since – for the most part – you’re driving traffic (again, the hardest job of all) and sending it to someone else, you don’t even get to keep the customers, who are the most valuable piece of the puzzle.

At worst, affiliate marketing is a pyramid scheme. There are certain – ahem – programs that charge you a monthly “membership fee”, under the guise that you will learn how to be a “wealthy affiliate marketer”.

Once you join, however, you find out the only way to really make money is by being an affiliate for that program.

That’s pretty much the textbook definition of a pyramid scheme.

Now, let’s say you really want that hour-a-day-work-from-the-beach lifestyle.

financial freedom

What if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Thousands of dollars and hundreds of hours before seeing your first dollar

  • Doing all the hard work of driving traffic to only get a tiny commission

  • Running your business on someone else’s terms

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day testing, tweaking, and risking your money in the hope you can finally start making sales?

If that sounds like something you’d be interested in, check out Digital Real Estate.


This is like taking all the good parts from affiliate marketing (however few there are), and putting aside all the bad.

However, if you’d still like to know more about Dean Holland, keep reading.

Who is Dean Holland?

Dean Holland is a well-known online affiliate marketer who has achieved considerable success. As a result, he has made just shy of $1,000,000 selling other people’s products since he began doing so in 2004.

Apart from his affiliate business, he now works as a motivational speaker and author and his affiliate business. Dean Holland comes from a family with a long history in the business industry.

Dean Holland created one of the very first online coaching programs that went viral.

Dean has been involved in creating information products and affiliate marketing for several years.

He is one of a few people who have developed courses of this nature and have demonstrated some level of expertise they possess in the process. As a result, you will likely gain some knowledge from him – not a total scam.

Alternatively, you can watch some of his free training videos on his YouTube channel.

Obviously, I have no way of knowing whether the information in his course corresponds to the exact business model he employs.

Still, I believe he would not have created such a detailed blueprint unless he had actually ‘lived’ the model.

Hopefully, at least!

Dean Holland’s Book: The Iceberg EffectDean Holland's Book: The Iceberg Effect

It is possible to live the life of your dreams with affiliate marketing and achieve financial independence. However, only a few are successful, and most are left frustrated, overwhelmed, and out of pocket.

Why? According to Dean Holland, the Iceberg Effect reveals the bleak reality of affiliate marketing today and what he called the “next generation of affiliate marketing.”

As an affiliate marketer, Holland has achieved some solid success.

In The Iceberg Effect, he outlines his approach to building a long-term and highly profitable Internet business as an affiliate marketer in today’s economy.

He bases his approach on his own success as an affiliate marketer. Because of your newly acquired knowledge, you might have a shot at buillding your own affiliate enterprise.

This book is recommended for entrepreneurs, internet marketing, direct marketing, and creating success stories in online business.

What is Internet Profits?What is Internet Profits?

If I had to sum up Internet Profits in a single sentence, it would be: a training program and an affiliate program all rolled into one.

By generating more traffic and filtering the visitor through a sales funnel, you will learn how to sell high-ticket products on a commission basis – basically, affiliate marketing.

On the affiliate marketing side of things, you will have the opportunity to promote Dean’s course and gain a commission on each sale of the program you prefer.

Having said that, you are under no obligation to promote Internet Profits if you do not wish to do so at all.

There are far too many courses available online that force you to promote the course itself rather than the course itself. It’s incredibly inconvenient, and kinda sleazy.

Throughout Internet Profits, you will be guided step-by-step (over 30 days) through the process of creating a website, generating traffic, creating sales funnels, and creating email marketing lists, as well as information on email sharing.

Only one blueprint is focused on getting you to make as much money as possible from high ticket items. Still, it is a model that has been proven to be adequate.

Who Is Internet Profits’ Audience?

Who is Internet Profits for?

This program is designed for beginners who want to learn the fundamentals of affiliate marketing and work their way up with intermediate affiliate marketers who want to change their marketing strategy.

It is intended for those willing to devote time to learning a particular system. If you are unwilling to learn, this product is probably not for you.

The Internet Profits program is also not for you if you’re not interested in affiliate marketing.

Internet Profits contains helpful information that can be applied to various online businesses. Still, I don’t think it’s worth the money just for that. It lacks in some areas.

High-ticket products, which can be challenging to sell, are inappropriate for this audience. Consider looking elsewhere if you’re looking for starter affiliate programs.

Likewise, if you’re hoping to make quick cash, I’d advise you to stay away from it. You won’t see your first payment for weeks or even months in many cases.

As a kicker, you’ll need to spend some money on marketing during this period. If you’re on the verge of running out of money, you should avoid using Internet Profits – you’ll be in debt for a while.

What do you get With Internet Profits?

See the source image

Most of what you get here is a 30-day blueprint for setting up your online affiliate marketing business for the first month.

As previously stated, this will cover a wide range of topics related to marketing, including creating websites, sending emails, and so on.

For those who plan to promote Internet Profits, Dean decides that they will get promotional materials, live coaching and mentoring, and some funnel-building software.

In addition, you’ll receive bonuses geared to generate traffic through various means, including social media. In addition, you’ll have access to a discussion forum where you and other Internet Profits Partner Program participants can exchange ideas about the course.

For the complete package, Internet Profits offers you the opportunity to become an affiliate. Still, you can customize the funnel to suit your needs if you don’t want to.

How Much Does it Cost to Join the Internet Profits Partner Program?

local lead generation

You must spend $1997 to join the latest version of the Internet Profits Partner Program.

This is a one-time payment for membership in the program that will last for life, but it can be too expensive for some who don’t see the value in it. Not to mention, there could always be upsells.

Internet Profits does not offer any Free Account.

Dean Holland Online Reviews


Let’s hear what the people have to say:

“Ah. This is another one of those marketing gimmick pyramids. And apparently it has a name; affiliate marketing.

Basically, the ultimate secret to market networking and success in many avenues is confidence and enthusiasm. There’s a technique involved with how to rope people into these things and basically offer advice on generating ideas. Yes, literally worm your way in to get paid to think of ideas. Pitch it, baiting other human beings to believe in your services, and they dump money into it. The idea works, you make money. Rinse and repeat.

Then you build up profits, claim you business is legitimate, and teach other people how to do the same thing. You create a pseudo pyramid scheme where persons like Dean Holland is at or near the top. Such people then generate additional success through connections that goes higher and higher up the corporate ladder. When other people try this exact same method (maybe tweaked a little, different market type, different clients, etc.), it works for them too, and they can feed off it using the person they bought the information from as “secrets” to wealth and success and generate their own profitable marketing.

At least, that’s how you can start from almost absolutely nothing and build an entire business out of being confident and enthusiastic. Overall, the core product is generally somebody else’s service or information that itself generates very little, real-world production value, but the concept is the same and it’s the one Dean Hollands is selling.

But look at the answers on this Quora question that have been collapsed (and one that hadn’t yet)… they’re all infected with the exact same thing. All of them are feeding you the exact same marketing approach and trying to uptalk their gimmick like it’s special and it works, and get you click on their website or their product, which is built on this guy’s original model.

It’s not a scam in the same way that money is being outright stolen or through blatant lies of misinformation. But it is a scam in that they’re trying to bait you into generating revenue for themselves through their own method that baited them from another person who knew ‘the secret’ before they did. The genius, devious part of this is that every time somebody promotes the concepts and reviews the material positively, it self-boosts itself to grow as a monster until you realize everyone giving a good review is doing the exact same thing in a circular rut.

Even so, assume it doesn’t work out for someone, it’s easy to say the person didn’t work hard enough or follow all the steps all the way, even if they don’t say failure has to do with buying a better packaged deal.

Notice, nobody other than myself even actually answered your question directly. Reason being, it’s not good network marketing to just say it plainly if you want to recreate it as legitimate; I’m not an affiliate marketer, I believe useful and important information should be freely available, or at least the core basics plainly understood and you can pay for extra details, examples, and the service of direct coaching if you wish.

I basically figured it out myself by simply reading enough product information, free brochures, and finding YouTube links from all the people trying the exact same marketing techniques. Enough people gave small tidbits of information that I could piece it together.”affiliate scam

Oof, not the most endorsing review. Let’s hear from someone more positive:

“A scam ? The answer is : NO! (… and I can say that because I’m part of the program so I know what I’m talking about)

Here’s why :

After having purchased multiple courses online (some of them did help) for the first time I’m in a program that genuinely stands out. I’m literally blown away with the results that the people around me are getting.

I’ve been persuaded several times that the chosen path was the right one and then it went down the drain again. Until … I came across Dean Holland and his book. From that moment on, everything started to make sense and turn to positive. Dean Holland has become my mentor, after being ripped off a few times online by so-called”gurus”, it’s my first time dealing with a marketer that’s truly ethical. (I spoke to him) So rare ! He is the only one I know in the market today who provides a real updated blueprint about how to make affiliate marketing work in 2020.

Affiliate marketing has changed over the past few years and what used to work before doesn’t anymore. Surprisingly, I don’t see many people speaking about it. In 2020, it’s all about education, I mean the right education. There’s a lot of outdated stuff out there. The real updated sources of information are pretty rare.

The Dean’s book is one of those rare ones. It’s FREE so there’s no reason not to grab it !

I think they still charge a couple of bucks for shipping though (because it’s a real physical book, no ebook!) so I hope this won’t stop you. You will receive it in 3 or 4 days into your mailbox. By the way, it’s cool to have a real book at home rather than some audio file …

If you need to know anything about Den Holland and the Internet Profits Program don’t hesitate to reach out.”

Okay…that sounds like one of Holland’s affiliate members wrote it. Let’s try one more.


I’m another one who nearly got suckered in but (luckily) couldn’t afford it so put it on hold. However, I’m a bit confused by your point about the 6-month guarantee? Do you mean that Paypal has a 6-month limit on buyer protection? Also, even if you missed Paypal’s deadline, wouldn’t the seller making the guarantee still pay you the money (in this case £20000) in accordance with this guarantee? 


I’m also not sure how this qualifies as a scam? What’s wrong with creating a business empire by recruiting others (to recruit others etc) to sell your product? I recently attended one of Michael Cheney’s webinars and if I remember correctly, he said quite plainly that this was exactly the busines model.

Admittedly I’m a newbie to IM so may be missing something therefore I’d really REALLY appreciate your response. 


And lastly, a humungous thank you for this site – this is exactly why I spend more time combing the net for genuine reviews of these endless get-rich IM programs than I do listening to the marketers themselves.”

Is Dean Holland Running A Scam?

scam or legit scamrisk

So, is Dean Holland running a scam?

Not technically.

My honest opinion is that some of the claims about how much you can earn with Internet Profits are a little too far-fetched. To expect a steady flow of cash is unrealistic.

At least not this fast anyway.

Those who are fortunate enough to achieve this level of success online will be the ones to benefit.

However, if you’re prepared to put the time and effort into your own business, I believe you could earn some money with this system. You just need the right mindset.

This program is just not our #1 choice.

Heck, affiliate marketing is not even our favorite industry anymore.

Because Digital Real Estate has taken the lead generation model and put it on steroids. It innovates on every part of the business model and makes it so accessible that pretty much anyone can succeed at it.

What if you could put in a couple hours a day (in your spare time) to build a single digital asset, and your reward was a $500 to $2,000 payment that came in every single month?

And what if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate

You can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece


They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

Are There Alternatives To Dean Holland?

alternatives scam legit scamrisk

Yes, there are plenty of Affiliate Marketing programs and resources to choose from if you want to pursue this business model.  Here are just a few: 

What Is Our #1 Recommendation For Making Money Online In 2023?

Digital Real Estate

Our review  team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: Unlike other lead generation models, Digital Real Estate gives you full ownership over every single asset, which means you have all the power and all the control.


3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.


4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.


5) Make Money Helping Real People: This part is what makes it all worth it. With Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours.

You could continue browsing, looking at opportunities like Dean Holland’s course which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate

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  1. Reply
    John mokotupu Mcgarvey July 18, 2022 at 9:15 am

    Hi Joshua I like what I here,sounds bloody awesome.anyway those call times dont work for me ,but would still like to speak to you about the bussiness model.

  2. This guy is a scammer, do not trust him.

  3. ya no ive been down the affmarketing hole im not doin it again SCAM

  4. I trust the successful guys usually, but affiliate marketing is on the downturn imo I am searching for the next big industry – will cehck out the recommendation thanks.

    – Shawn

  5. lol i tried this guy

    no thanks

    i will pass

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