What Is Damsel In Defense?
Damsel in Defense is a multi-level marketing sales company (MLM) that sells self defense and protection products (ie, stun guns, pepper spray and concealed carry purses) for women via in-home sales and product parties. Co-founders Mindy Lin and Bethany Hughes established Damsel in Defense in 2011.
Damsel and Defense is one of the more unusual MLM companies I’ve come across. Not because of their business model, but because they’ve combined direct sales with civilian-grade less-lethal weapons, a category of protection products designed to inflict temporary harm on another person without causing death or permanent injury.
These protection products have also been referred to as non-lethal weapons, but the term less-lethal appears to be gaining traction, especially when discussing military-grade versions used by police.
However, most would say that the possibility of a fatality exists when using these weapons. So calling them non-lethal is not very accurate.
Manufacturers prefer to use the more accurate term “less-lethal” because they don’t want to misrepresent their products, especially those that are intended to cause injury, even if temporary or minor, to others.
Over the next few years, this segment of the civilian self-defense industry is expected to reach $80 million in North America (Source: PRNewswire – June 10, 2016).
Damsel In Defense History: How It All Began
Damsel in Defense is a two-family business.
Mindy Lin (CMO), and Bethany Hughes (CSO), co-founded the network marketing company which they run with their significant others Jimmy Lin (CFO) and Chris Hughes (COO).
Their company mission is to equip, empower, and educate women so that they can protect themselves and their families.
Bethany and Mindy first met in 2010. With a background in self-defense products, Bethany suggested they sell them at swap meets to make some money.
Mindy’s direct-selling experience, on the other hand, quickly shifted the focus of swap meets to women’s living rooms, and Damsel in Defense was born in September 2011.
Bob Hipple serves as CEO of Damsel in Defense.
What Are The Products Of Damsel In Defense?
Damsel in Defense has products for everyone, from stun guns to pepper spray to conceal carry handbags.
- Stun Guns
- Pepper Sprays
- Security On The Go
- Concealed Carry Purses
- RFID Protection
- SAFE Hearts Family Education
- Digital Defense
- Protect and Fortify Wellness
What Is Pepper Spray?
Pepper spray is a non-lethal tool that is sprayed into an attacker’s face.
It affects the mucous membranes, causing capillaries in the eyes to dilate so quickly that they become blinding.
The bronchial tube’s lining swells as well, making it difficult for the attacker to get extra oxygen.
The effects of a burst of spray can last up to 90 minutes and affect the eyes, throat, nose, and lungs.
Because pepper spray is an inflammatory substance, it can affect people who don’t feel pain, such as psychotics, drug addicts, or people who are inebriated.
Many mail carriers carry it because it’s effective against an attacking animal.
As newly developed neighborhoods encroach on rural land, causing conflicts between people and wildlife, this benefit has become more relevant.
Joggers who run on rural trails near their homes can also benefit from the spray.
Pepper spray contains the active ingredient oleoresin capsicum (OC), which is derived from hot cayenne peppers.
Sprays containing 2-10% OC incapacitate faster than those containing higher concentrations.
Some sprays also contain an indelible dye that can be used to identify the attacker.
Is Damsel In Defense A Legit MLM? Or Is Damsel In Defense A Pyramid Scheme?
They are not a pyramid scheme in the legal sense.
This is a legitimate business that sells self-defense weapons.
It operates on the basis of a multi-level marketing business model.
It is also a Direct Selling Association member.
DSA members are required to follow a strict code of ethics, so it is quite impossible for a pyramid scheme to be accepted as a member.
Damsel In Defense Reviews: Can You Make Money As A Salesperson With Damsel In Defense?
Yes, You can!
There’s a lot that comes along with Network Marketing that many people struggle with.
In fact, check out these Top 5 Reason Why Most Network Marketers Fail.
Now, don’t get the wrong idea…
It’s not impossible to make money with MLMs, but if you’re gonna put in the amount of grueling work to do this business (which, trust us, isn’t easy), you might as well bring in some REAL money while you’re learning the ropes.
The program that helped skyrocket many online business to over $40,000+ per month is so simple that making money really does become second nature.
Nevertheless, to give you a better knowledge of the company to be able to make an informed decision, let us discuss their compensation plan.
Because Damsel in Defense is both a direct selling and an MLM sales company, the compensation plan is fairly complicated, requiring you to achieve and maintain your own personal sales volume, as well as team and group volumes and recruit numbers.
Damsel in Defense calculates your personal volume over a three-month period and requires that non-digital products account for at least 50% of your total sales volume.
A Recruit earns 25% commission until they reach $1000 in accumulated volume, at which point they advance to the rank of Protege, where the commission rate jumps to 30%.
You earn the rank of Junior Mentor if you recruit another member and earn 30% commission on your own sales and 4% commission on their sales.
A $150 sales volume must be maintained over a three-month rolling period.
You join groups and teams as you progress, each with a volume requirement, and you earn commission on your first, second, and third-generation recruits.
We don’t blame you if this compensation plan makes your head spin. The majority of MLM plans are complicated.
MLM Review: How Much Does It Cost To Join Damsel In Defense?
There are two ways to join Damsel and distribute Damsel in Defense products.
You can join Damsel in Defense and become a professional distributor, or you can host a party and earn hostess rewards and gifts.
Party hostesses are expected to pay taxes and shipping on all items, and their rewards are based on the total sales at the event.
They receive a product discount and have access to a number of half-priced items.
However, the discount does not apply to half-priced items.
Independent Damsel Pro (Independent Distributor)
You must purchase the $99 starter kit to become an IDP (Independent Damsel Pro).
It includes business cards, hostess guides, invitations, receipts, and other Damsel in Defense-related items.
MLM Scam Review: Damsel In Defense Employee Reviews
Employee satisfaction is critical in order for employees to stay happy and perform at their best.
An employee who is satisfied with his/her job is one who is extremely loyal to their employer and will stay with them even in the worst-case scenario.
They don’t work because they have to, but because they want to take their company to the next level.
An employee must be enthusiastic about their job, which can only happen if they are happy with their job and the organization as a whole. Employee satisfaction contributes to a positive work environment.
We found 18 employee reviews for Damsel In Defense on the Indeed Facebook Page.
Damsel received a 4.2 general average star rating out of a 5-star perfect rating for employee satisfaction.
Based on the 18 employee reviews:
5-star rating – given by 8 employees
4-star rating – given by 5 employees
3-star rating – given by 5 employees
2-star rating – given by 0 employees
1-star rating – given by 0 employees
Ratings by category:
4.4-star rating – Work/Life Balance
3.4-star rating – Compensation/Benefits
3.7-star rating – Job Security/Advancement
4.0-star rating – Management
4.1-star rating – Culture
Damsel In Defense Reviews: What Are The Customers Saying?
We only found 1 customer review on the internet for one Damsel In Defense product, Get A Grip Stun Guns.
The customer gave it a 1-star rating, saying it is not dependable:
The issue with this stun gun is that it only works if the pin is inserted. Great idea: pin it in, then wrap it around your wrist so it doesn’t work if you take it away from you.
The issue is that the pin constantly falls out. So it doesn’t work when you need it.
You take it out if someone is approaching you, or in my case, a mountain lion, and you don’t have time to constantly be putting it back in.
This is my second model, and both of them have the same flaw. It’s not worth putting your life on the line.
Damsel In Defense Reviews: Pros and Cons
Lifetime Warranty and Incident Replacement Policy
- If you ever use or lose your product in self-defense and provide a police report, Damsel in Defense will replace it for free.
They have a cause that is very appealing.
- Damsel In Defense products may not be the best available, but selling a cause on top of selling a product is good. A woman no longer has to be a damsel in distress nowadays. Their products are a good tool for women’s power.
- Unlike some network marketing companies which sell products at double or even triple the price of their non-MLM competitors, Damsel In Defense prices are comparable to similar products and competitors.
Affordable Starter Kit
- Starting out at Damsel in Defense is inexpensive, and you get a lot of bang for your buck when you buy the Starter Kit.
Damsel in Defense does not brag about lavish lifestyles or false freedom fantasies (at least not on the internet). These other network marketing companies rarely, if ever, deliver on their promises, and most believe that even a few hundred extra dollars or even a couple of thousand extra dollars per month earnings from those business opportunities would be life-changing.
For their freedom and independence, people do not require Ferraris and Yachts. A little can go a long way, and Damsel In Defense hasn’t fallen into that trap, at least not yet.
No Income Disclosure Statement
Damsel in Defense, unfortunately, does not provide an income disclosure statement. This should raise some red flags.
Why aren’t they being as open about how much money you can make as other MLM companies do?
It’s anyone’s guess how much money you’ll make in the end.
Plenty Of Recruiting
To earn more in Damsel in Defense, you’ll almost certainly need to recruit a large number of people into your downline in order to earn a percentage of their sales.
This entails throwing in-home parties and attempting to recruit new members to expand your network.
Damsel In Defense Review: Our Recommendation
As with any business opportunity, you must weigh the advantages and disadvantages.
On the plus side, you have a “business in a box,” as they call it, with help and support, as well as a product line that many women love.
If you have a gift for gab and enjoy selling, this could be the perfect opportunity for you.
On the other hand, if you’re an introvert and prefer to be at home rather than in someone else’s living room, you may want to start an online business.
One in which you choose which niches and products to pursue, and one in which you have complete control over your vendor or affiliate relationships.
There are numerous ways to make money, both online and off. What matters is that you find one that’s right for you, because it’s pointless to devote all of your time and energy to a business that you don’t enjoy.
What Is Our #1 Recommendation For Making Money Online In 2023?
Our review team has come across a program in the real estate industry that is next level!
Although it’s not real estate in the traditional sense, it’s all digital.
Where Damsel In Defense falls short is in scalability.
There’s only so much time in a day and there’s only so many people you can reach to sell by yourself.
MLM companies know this! Which is why they push so hard for you to recruit for your downline…you can’t get rich with it as a one man/woman show.
But what if you could make even more money off of little local websites without having to spend hundreds of dollars on overpriced products and a bunch of time recruiting people to sell under you?
With this digital real estate program, you can make recurring monthly income without constant sales to your friends and constant recruitment!
Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!
All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!
This works for literally any service based business, tree service, plumbing, towing, etc.
How do you get paid and how much?
Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.
A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.
Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!
That means at bare minimum you have an asset worth $500 a month!
See why they call it digital real estate now? That’s a rent payment.
The great thing is how easy it is to scale. You don’t have to worry about:
- Your upline getting paid before you
- Begging your friends and family to buy from you
- Recruiting people all the time
Remember Damsel In Defense? You only get what’s left of the pie if you meet a monthly quota…
The course we recommend actually allows you to collect HUGE FLAT RATE DEALS. Truly passive income!
The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.
You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.
Once the training program is completed you will also have access to a Facebook group much better than the Damsel In Defense MLM in our opinion. This group is much more active.
Unlike Damsel In Defense, where you’re getting maybe $10 per sale, you could be getting 10-20X THAT.
A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.
Unlike Damsel In Defense, more people have been able to walk away from their 9-5 job as well.
Digital real estate allows you to have total passive income with most of your day being spent WITH your friends, NOT selling to them.
Now, you probably have tons of questions…