Crunchi MLM Reviews (2022 Update): Everything You Wanted To Know!

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Updated: May 06

By: Scam Risk - Expert Reviewer

Crunchi MLM Reviews (2022 Update) Everything You Wanted To Know

For the past few years, Crunchi has made a lot of noise with its high-quality, toxin-free, natural cosmetics and its campaign against possibly dangerous substances prevalent in the cosmetics women use daily.

Because of your interest in the company’s products and movement, likely, a friend, family member, or even a YouTube video commended the company’s products and its MLM compensation plan, or as they call it, an “Advocate.”

On the other hand, you’ve probably heard about the MLM horror stories. Because of a $5 commission, many people have lost a significant amount of money and distanced themselves from loved ones.

Scams abound, as do pyramid schemes masquerading as legitimate ways to make money. These schemes only care about your money, which they use to pay out their senior members while providing you with nothing in return.

You wonder if Crunchi is one of them.

This Crunchi MLM Review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents

Pros: What I Liked

  • Free Replicated Website
  • Provides Training
  • Positive Testimonials and good business portfolio
  • BBB A+ Rating
The Good

Cons: What I Didn't Like

  • MLM Business Model
  • Expensive to Join
  • No Documented Compensation Plan
  • Facebook Group is Deserted
The Bad


Chances are you heard about Crunchi because someone – a friend or family member – introduced you to the company. Maybe you attended an online workshop or webinar, or maybe an in-person information session.

Your head’s probably spinning. This might be the first time you’ve heard about a real way to make money outside of a typical job.

So first off, congratulations!

You’ve just entered a whole new world…the world of making money on your own terms.

However, you came in through the wrong door.

Because Crunchi is – plain and simple – an MLM. Throw whatever fancy name you want on it…multi-level marketing (MLM), network marketing (NWM), direct sales, or anything else, it’s the same concept:

You pay some money upfront for the “opportunity” to sell products.

The products are typically low-quality but with high price tags (because fancy labels and stuff).

You’re told that the key to building your own successful business is selling these products to friends and family, and getting them on a subscription (so you get “monthly recurring revenue”).

Unfortunately, like most people who get taken in by these types of schemes, you’ll quickly discover that the well runs dry faster than you imagined.

After all, they make it sound really simple. “Just get 5 people you know onto this magic widget, and things will just grow from there.”

And in your head, you think “How hard can it be? I know plenty of people, 5 will be easy.”

But then you do it, and you realize people look at you like you’ve joined a cult. You’ve become “that person”, who joined an MLM, and is now trying to sell questionable products or services to everyone they meet.

It puts a strain on your relationships, and you end up stuck between two worlds.

But it’s not your fault. These companies spend millions of dollars each year figuring out exactly how to brainwash and recruit people. And that’s why we’re here.

To help you find a better way before it’s too late.

So, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Inventory
  • Selling to friends and family
  • Selling to strangers
  • Recruiting people
  • Dealing with questionable products that weigh on your conscience

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything?

If that sounds like something you’d be interested in, check out Digital Real Estate. 


This is nothing like MLM, and that’s probably a good thing.

However, if you’d still like to know more about Crunchi Reviews, keep reading.

Crunchi Makeup MLM Overview

crunchi products

Name: Crunchi 

Owners: Melanie Petschke & Kelly Weston


  • $78 signup fee (one-time payment)
  • $40 annual renewal fee
  • $117+ for a product pack (one-time fee)
  • $150/month to qualify for commissions

Official Website:

What is Crunchi?

Crunchi is a boutique direct sales company that sells cosmetics, skincare, and beauty products.

Melanie Petschke and Kelly Weston launched the company in 2015, and it has been operating ever since.

Melanie has worked as a family nurse practitioner for more than a decade. She’s been looking at the health effects of toxic exposure for the past eight years. Melanie believes in the importance of a healthy diet, regular exercise, and cutting back on hazardous exposure to the body to stay healthy.

A healthy lifestyle has always been at the top of Kelly’s priority list. In light of her family’s history of cancer, she began to pay more attention to what she was putting on her skin. She started searching for safer and more natural alternatives, but she had no luck. All women should utilize high-quality, effective products that do not harm their health, according to Kelly.

Melanie and Kelly came together to form a company that produces and sells toxin-free, natural, organic cosmetics for women since their views aligned so closely.

Crunchi was born as a result of this process!

Crunchi aims to educate women about the dangers of cosmetics and encourage them to become part of the safe cosmetic movement while also allowing them to release their entrepreneurial spirit.

There’s a ton of information about Crunchi and its founders and about the company’s mission and vision, and the goods it offers.

Crunchi Products and Prices: Crunchi Makeup MLM Review

Crunchi Products and Prices Crunchi Makeup MLM Review

Crunchi’s tagline is, “When it comes to ingredients, we’re a bit choosey.”

They claim that Crunchi’s products are manufactured from safe and organic ingredients. The organization has carefully picked substances that will not endanger the health of its clients based on years of evidence-based research and safety data.

Crunchi’s products are primarily made of natural substances. However, a few carefully chosen synthetic compounds have been added to enhance performance, efficacy, and lifespan.

Makeup, skincare, body care, and accessories are the main categories of Crunchi’s products.

Because Crunchi offers so many items, I won’t go through and list them all.

Each one costs between $20 and $60.

A complete list of Crunchi’s products and prices may be seen on its official website.

How to Become a Crunchi Advocate – How to Join Crunchi

How to Become a Crunchi Advocate - How to Join Crunchi

As a Crunchi Advocate, joining is a cinch.

Simply go to, choose your enrollment collection package, fill in a form with your personal information, and click “Submit Order,” You’re all set!!

The benefits of being a Crunchi Advocate include

  • The Crunchi website has been cloned
  • A private office space
  • All personal purchases are 20% discount.
  • Crunchi’s seminars and training materials
  • Crunchi business cards were sold at a discounted wholesale price.
  • Disposable items for testing
  • 10 Crunchi product wraps, cards, stickers, forms, and handouts for your use
  • Everyday tote in Crunchi Gray (14′′H x 20′′W x 6′′D)
  • the collection package you purchase at enrolment allows you to access a wide range of additional products

As a Crunchi Advocate, you must maintain a personal sales volume of $150 for 30 days to be eligible for commission payments.

Let’s get down to business, shall we?

Crunchi Advocate Compensation Plan

Crunchi Advocate Compensation Plan

For whatever reason, the compensation plan for the company is not available on the main website. One of their distributors had it online. You may check it out right here.

In Crunchi, you can get paid in a variety of ways:

  • Personal Sales. When you join as a distributor, you receive a 20% discount on all purchases. You can earn anywhere from 20% to 40% of your clients’ purchases as a commission.
  • Team Sales. For the next 15 levels, you will receive 10% of your team’s sales.
  • Rank Advancement Bonus. Crunchi’s highest ranks are eligible for this reward.
  • Smart Start Program. This incentive is accessible during your first month as a Crunchi distributor.

How Much Does it Cost to Become a Crunchi Advocate?

How Much Does it Cost to Become a Crunchi Advocate

A one-time $78 membership fee and one of the collecting kits below are required to join the Crunchi Advocates program.

  • Go For It Kit- $117
  • Savvy Start Kit- $172
  • Goal Digger Kit- $522
  • All In! Kit- $772

Each of these kits includes a selection of Cruchi’s products that you may use, sell, or give away as free samples to potential customers.

You’ll also have to pay $40 a year each year you want to remain an Advocate after your initial year.

You should also know that to be active and eligible for commissions, you must maintain a monthly PVR of $150.

Retail customer sales or personal purchases can generate this $150 personal volume (PV).

If your clients spend $100 on products in a month, you’ll need to spend $50 on your own products to raise your PV to $150 to continue earning commissions.

To become a Crunchi Advocate, you will need to pay the following fees:

  • $78 enrollment fee (one-time payment)
  • at least $117 for an enrollment kit (one-time payment)
  • $40 annual Advocate renewal fee
  • Up to $150 per month to keep yourself qualified for commissions (this cost can be omitted by selling $150 worth of Crunchi’s products to retail customers)



Astonishingly, I discovered Crunchi’s income disclosure statement. They did, in fact, make one for the year 2020. Let’s talk about it.

Basically, there are 5,268 Crunchi distributors out there. That year, only 57.86 percent of them produced a profit.

The average annual income for all distributors is $1,068.34. Even while this sounds like a lot of money, keep in mind that it’s a yearly salary.

In other words, it indicated that the average income was significantly lower. This is a very real possibility in multi-level marketing.

Just like MLMs claim, this income is not livable. An MLM isn’t going to pay you more than an actual job.

Is Crunchi a Pyramid Scheme?

crunchi products 2

A legitimate MLM company and a pyramid scheme are often difficult to tell apart.

In an MLM, you can make commissions by selling actual products or services to other people in retail without the need to recruit them. However, in a pyramid scheme, the only way to earn money is by recruiting other people to join the pyramid.

MLMs aren’t always legit. As long as the money you make from an MLM is based on your sales to the general market, it may be legal. It’s illegal to make money based on how many individuals you recruit and how many people you sell to. It’s a pyramid scheme. Most people who participate in pyramid schemes end up losing money. This is a reference to the Federal Trade Commission.

Crunchi is NOT a pyramid scheme, even though I was unable to examine its whole compensation plan. Crunchi allows you to make commissions by selling its items to retail clients.

Is Crunchi Suggested?

Suppose you’ve been using Crunchi’s products for a long time and actually enjoy them. In that case, you should join the company’s affiliate program.

The beauty and cosmetics industry is rife with multilevel marketing (MLM) organizations. If you do your homework, you should be able to locate other MLM companies that are more established, less expensive, and offers higher-quality items than Crunchi.

On the other hand, I’m not a fan of the MLM business model in general…

  • Representatives in a multi-level marketing (MLM) have a dismal success rate.
  • They are unpredictable and volatile to the point of becoming dangerous.
  • To turn a profit, you must put in a significant amount of time, money, and effort (if you ever actually make a profit)
  • So they focus on recruiting individuals rather than providing a valuable and beneficial product/service.

In addition, the MLM business model requires you to become a sleazy salesperson, and I despise both selling and being sold to as much as the next person.

Is Crunchi A Scam?

Is Crunchi A Scam

So, is Crunchi a scam?

Not technically. You can make money with this program, but it’s definitely not as easy as the company makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – the actual commissions are pretty small.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months and then your reward is a $50 commission, it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Real Estate

And, unlike an MLM, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece


They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.

Are There Alternatives to Crunchi?

Are There Alternatives to Crunchi

Yes, there are plenty of MLM companies to choose from if you want to pursue this business model.  Here are just a few:

What Is My Top Recommendation For Making Money Online In 2022?

Digital Real Estate

Our review team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Real Estate is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.

2) You Own & Control EVERYTHING: With MLMs and Network Marketing, you don’t really own anything. You have no control over the quality of products. You don’t even own your “team”.
Look at the fine print for most of the agreements folks sign when they join one of these companies. At any point, the company can change your commission structure, reduce your profit margins, or kick you out entirely.
With Digital Real Estate, you own the assets, which means you have all the power and all the control.

3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.


4) No Inventory: Alright, so most MLMs don’t make you buy the products and fill your garage with them anymore (unlike the good ol’ days), but you’re still in a physical products business.

And physical products always have physical limitations. Even if you don’t have to manage the inventory, you still have to deal with supply chain shortages that cause major delays.

Imagine finally landing your first customer, and then losing them after one sale because they had to wait 6 weeks to get their order.

With Digital Real Estate, a 100% online business, you never even have to think about that risk.


5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with an MLM, you’d have to double your customers OR double the average order size of your existing customers. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.


6) Make Money Helping Real People: This part is what makes it all worth it. In an MLM, your “upline” might convince you that what you’re selling improves people’s lives, but deep down, you likely know that’s not true.

Most of the time, you’re either selling a dream or a poor-quality, overpriced product with a fancy label.

And that makes it pretty hard to sleep at night.

But with Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours.

You could continue browsing, looking at opportunities like Crunchi which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.

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