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Creative Testing Mastery Review (Updated 2024): Is Will Perry The Best SMMA Coach?

By: JosiahFeb 08, 2024Digital Marketing
Creative Testing Mastery Review (Updated [year]): Is Will Perry The Best SMMA Coach?

Introduction To My Creative Testing Mastery Review

Creative Testing Mastery is a social media marketing agency (SMMA) course from Will Perry, and he seems to think he has what it takes to elevate your game in the world of digital marketing.

He claims that all you need is one winning ad to change the game for you or your clients' ad campaigns.

And you know what? He might be onto something. After all, you may have just seen one of Perry's ad creative testing marketing campaigns on social media, and now you're here looking him up!

It makes sense that you'd be eager to jump all into something offering big promises in terms of how much money you can score...I mean, have you seen the world out there?

The economy isn't great, everything costs more while your paycheck gets your less, and it just seems like there's something new to worry about every time you pick up your phone, especially on social media.

Instead of doom-scrolling online, why not make some money from social media, right?

All of this sounds great, and there really are a bunch of solid programs out there that can help you find financial freedom. But you know who else knows that?


They've mastered the lingo and figured out how to get your attention just the same as the legit courses, which puts you in a big of a scary situation.

And if you're reading this, you're in a good spot. It shows you understand the risks out there, and you wanna be extra sure you're not getting scammed out of your hard-earned money. Heck, you might even be looking up some of Perry's rivals like Iman Gadzhi or Douglas James to see how they all compare.

The other good news is that you're reading advice from a guy who's been reviewing all kinds of gurus and programs for a long time now, covering a ton of stuff ranging from affiliate marketing niches to how to become a real estate investor.

After a while, you eventually start figuring out some red lights and green lights.

So, what I'll do for you is take us through the upsides and downsides of Will Perry's creative testing strategy, we'll see what the Creative Testing Mastery cost really is, and then we'll even see if there are alternatives that might better suit you as a professional.

But for now, let's get rolling with our Creative Testing Mastery review!


This Creative Testing Mastery review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.

  • Will Perry seems to be spreading his marketing around different social media platforms, which means you won't be stuck on just one like some gurus.
  • Obviously, social media is growing all the time - and that means your marketing audience will keep growing, too.
  • It's hard to tell what the final price will be, but the course looks cheap - and that means you can save more money for your ad campaigns.
  • It seems that Will only teaches paid ads, which means you'll be losing out on organic SEO growth.
  • Perry only started up Elite Media Buyers Academy in 2021, meaning you won't be getting the most experienced guru.
  • When you're marketing to all of social media, it means your competition will be sky-high.

Why Listen To Us

My name is Josiah, and this is my Dad, Joel.why listen us

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

why listen us gif

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online

  2. Straightforward-ness of the system to do it

  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!

TLDR - What's The Verdict On Creative Testing Mastery?

what is creative testing mastery

Creative Testing Mastery is a relatively new program from Will Perry, and it's all about helping businesses thrive with paid social ads.

However, Perry separates himself from the pack by not just offering tips on how to launch your ad campaign, but also something known as "ad creative tests".

Before investing tons of money into ad spend that might not be worth it, you can "test" it out on a smaller scale. From there, Perry divides the results into "Win Ad creative testing" and "Losing Ad creative tests".

Makes some sense to me.

After all, it doesn't matter how many ad creatives you have, or how great a creative concept your advertisement is if it doesn't test well to your target audience.

So, Will Perry founded his Elite Media Buyer company, which serves as an umbrella corporation for the Creative Testing Mastery course. This way, he can teach ad agency owners how to boost a creative performance, or even help other gurus with their own ads.

While I've seen plenty of SMMA programs out there, this is the first that seems to really focus on the testing process through multiple ad elements, which might set it apart as a differentiator.

That said, there is a little confusion in the marketing for Perry's program, which is a bit of a red flag for me know...he's supposed to be a marketing specialist.

ad spend will perry agency

Anyway, the confusing thing for me is that he seems to refer to this 30-day course as both "Creative Testing Mastery" on one of his websites where he is also pitching an 8-week program, but then he refers to it as a 30-day "Creative Testing Masterclass" on another website.

While this is not a deal-breaker, like I said, it does concern me that Perry isn't being more careful when it comes to his own ad messaging. Makes me wonder if he'll be any more diligent when it comes to yours!

Beyond that, I also have some concerns that Perry's program won't teach you much about organic SEO growth, which is typically regarded as the most inexpensive AND fruitful way to direct traffic to businesses.

It can take a little longer to establish than a paid ads campaign, so it's good to blend the two effectively, but ignoring organic growth altogether isn't a great idea in my opinion - especially when social media can be so volatile.

For example, if you're specializing in TikTok ads, you run the risk of congress going after the Chinese-owned platform again and crushing your investment.

With Facebook and Instagram, Mark Zuckerberg has a long and complicated relationship with advertisers.

All in all, I'd put my eggs in a different basket if you wanna take your digital marketing game to the next level.

Digital Leasing is the big new wave as far as I can tell - it's a spin on the local lead gen business model, and all you gotta do is bring in customers for local business owners. This way you don't have to face down the entire worldwide internet with your marketing efforts, and you make some easy money.

The team over there can help you learn the best paid ads and organic SEO methods to help deliver customers to local businesses, and in turn, those people will gladly hand over a fat paycheck to you every month to keep the good times rolling.

The students seem extremely passionate about what they're doing - not just getting by, but creating their own future.

Digital Leasing Legit

That said, if you'd like to hear some more about our Will Perry review, let's keep on rolling.

Who Benefits From CTM...And Who Is It Wrong For?

Time Investment2/5May take a while to understand the complex terms Perry throws out.
Level of Control4/5Spreading across multiple outlets helps a lot.
Ease of Implementation2/5Lots of trial and error with testing.
Profit Potential4/5Ad agencies can be a great way to make money!

It can be pretty tricky finding the right mix of program and guru. Sometimes we find a really cool guru, but it turns out their business model just can't deliver profits effectively. And then other times there are great business models, but the guru just has zero in common with you.

In this case, I think Will Perry is very close to a solid business model, but let's figure out if his course really makes sense for you.

Creative Testing Mastery might be for you if...

  • You're already on social media a bunch and wanna make money on it
  • You like Will Perry's youthful demeanor
  • You've handled similar courses well in the past (like Local Marketing Vault)

On the other hand, it probably doesn't make sense to join up if...

  • You'd prefer if the company has been around longer than 2021
  • You want to learn more than just paid ads
  • You like websites to look like they weren't made on Windows 95

Creative Testing Mastery At A 1,000 FT View

ctm will perry ads

Starting up your own SMMA can be very rewarding when it's done right.

And while I'm sure Will Perry's business model can still help agencies, I also think it leaves meat on the bone.

On one hand, I think his business is stronger than others because of its "testing" differentiator, but on the other hand, I think missing out on organic growth could hurt your agency in the long run.

The testing process is important before launching any big-money marketing campaign. Why? Because losing a hundred bucks now is a lot better than losing 10 grand later.

Testing allows you to see how your paid ads reach the people you want them to. If the test doesn't do well, then you have to re-adjust your strategy. But if it does well, then you likely have a good chance of success if you invest even more funds into the move.

The thing is, paid ads typically give you a great short-term boost, but the leads are not as sustainable as they'd be if you attracted them organically, through SEO or otherwise.

In fact, killing it with organic SEO can get you on the front page of Google, which can completely change the game for your clients, making you downright irreplaceable. And there's nothing worse than letting clients down - they're not giving you money for nothing ,after all.

Can Will Perry's Elite Media Buyer's business model help you out?

Sure, I think it can. But there are flaws in it.

Just be careful of any unrealistic claims, and keep your mind open to other ideas when you're going down the path of an ad agency owner. You have to keep your mindset focused on making some big bucks, but also overcoming struggles in the short term.

I still have to recommend Digital Leasing above all else when it comes to elevating your game. You won't be guaranteed much, but they will equip you with the knowledge and mentorship you need to start taking control of your life.

If it's financial freedom you're after, give it a shot!

Who Is Will Perry?

who is will perry

Take a look at Will Perry's face and tell me what sport you think he played the most...

...yup, that is the most golfer-y face I've ever seen in my life. And he actually managed to make a career out of it, kinda.

He graduated from the University of Central Florida, and then became an intern for web communications at the American Junior Gold Association (as well as Golfweek) for a couple years. After that, he was employed by Gary Gilchrist Golf Academy for a while, working in their marketing department.

It was here that he found his love for marketing and generating sales leads, and he founded Unicorn Traffic in 2015.

But it wasn't until 2021 that Perry created his Elite Media Buyers Academy and started transferring the knowledge he picked up over to students in an educational program. He claims to have helped steer over $65 million in ad spend, so hopefully that all led to solid growth!

Some other companies he owns include REASON and Future Kontent, both different sorts of agencies.

How Much Does Creative Testing Mastery Cost?

how much does creative testing mastery cost

This is a little bit of a weird spot. Will Perry's website advertises the course as being struck down from $1,997 to only $47...but anyone who knows anything about economics knows that makes no sense.

It's just absurd. Vehicles don't go on sale from $10,000 to $100, you know? that's the kind of "sale" being promised here, and it makes me wonder where Will Perry is going to make up the difference.

If you hop on a sales call with his team, just be sure to ask about the fine print, and any upsells/hidden fees you might run into.

What Is CTM's Refund Policy?

It appears that there is a 30-day refund policy for Creative Testing Mastery, which is nice.

Just be sure to read the fine-print, as there can often be tricky language in there that makes it tough to get your money back.

Personal Opinion On Creative Testing Mastery

creative testing mastery scam or legit

Creative Testing Mastery is an interesting company overall, with highs and lows to be expected like any other. I've sure got plenty of opinions on 'em, and I've read up enough on similar companies for my opinion to carry some weight.

It's a tricky world out exactly should you go about finding the right course for you?

  • Think about doing this for the rest of your life
  • Ask yourself if you can really see yourself vibing with the guru
  • Check out some other student reviews to see if there are any honest ones out there

It's hard to say if CTM is the best at what they do - they certainly don't seem like the worst, for what that's worth.

To be fair, here's a quick 3 things I like about the program:

  1. Social media keeps getting more and more popular
  2. Will Perry is a hungry young coach
  3. Starting an agency can be really good when done right

...and, to be fair, 3 things I don't really like:

  1. The price is suspiciously cheap, to the point it can't be accurate
  2. Will's program has only been around since 2021
  3. Not a lot of student reviews out there

Is There A Creative Testing Mastery Scam Going On Here?

Social PagesLink

"Creative Testing Mastery scam" shows up a lot when you're searching up Will Perry's course...

...but does that really mean he's running a scam?

I don't think so.

You see, a scam is only technically when some guru boasts about all these huge promises, takes your money, and then gives you no service or good in return.

Even if you're not a fan of Will Perry's outdated-looking website, you're still pretty much guaranteed to get SOME kind of service for what you're paying.

After all, does he look like the kind of kid who'd cheat on his golf score?

Alright, maybe. But that's beside the point.

I think Will could very well assist agencies in their mission to maximize profits, but as I mentioned earlier, I also have to admit that you're gonna be missing out on some fun if all you do is focus on paid ads.

Organic SEO growth is typically considered to be more sustainable, and it will save you potentially tens of thousands of dollars each month in ad expenses! Usually your best best is to combine the two, rather than choosing one over the other.

Only going with paid ads is like eating cereal without without cheese...drinking whiskey without a cigar?!

Okay, maybe that last one is just me.

To be fair if somehow Willy Perry really is delivering quality content for only $47, then that's an absolute steal....

...but I just don't buy it.

If I'm operating a major marketing agency, I'm not sure I'd even want to take a course for that cheap, just because it would feel like I'm not gonna get a ton of value back. I'm serious!

Imagine some guy offered you a house for a 2 grand, or a brand new car for 600 wouldn't trust the quality of them either, right?

Instead of playing games or leaving chips on the table, try out Digital Leasing. You'll figure out all kinds of organic marketing hacks to go along with your paid ads. This way, you can keep your cash flow loose and your traffic sustainable.

The local lead generation business model can really give you that financial freedom you're after, raking in the money month after month!

What's Inside Creative Testing Mastery?

whats inside creative testing mastery

It seems like Will Perry has a bunch of stuff in his program, starting with four different video modules that deliver over ten hours of breakdowns.

Here's a little bit about each of them:

CTM 101

Developing Your Message

As you might guess from the title, this one is all about strategizing your core sales message, designing great pitches (copy), getting everything built up so that it's so good Perry calls it a "cheat code" for Google ads.

This kind of stuff is super important, so it's good that Perry is focusing on it as his 101 section. Without a solid sales pitch, you ain't got nothin'.

Core Sales Message Framework

This part is an eight-step workbook that helps you figure out who your target audience should be. You'll identify what they want in life, and what their obstacles are in trying to get to all that.

CTM 201

Offer Validation

"Validation" is a bit of industry jargon that basically means making your sales pitch better. Sometimes I wish folks would just talk plainly, right? Anyway, Perry says that something he calls "Power Images" will help, which I'm guessing just means sharp-looking JPEG's that go well with your written/video pitch.

Beyond that, CTM offers something called "Ad Variable Isolation", which can supposedly help with figuring out what's working with your openers, thumbnails, text overlays, headliners, and hooks.

elite media buyer will perry

CTM 301

Creative Strategy

Okay, so it took me a while but Will Perry basically speaks a different language when discussing what his course offers. Whenever you see "High Intent creatives", he just means videos and images.


That kind of silly talk is designed to make you feel like he knows what he's talking about, but really it's just unnecessary and creates a communication divide between the program and users.

Anyway, Perry claims that he will show his students 5 of the best "Go-To High Intent Creative Types" to help figure out which pictures and videos will perform the best on your sales funnels.

He also things this selection will attract more customers who are "ready to buy"

CTM 401

Single Variable Split Testing

This is Will Perry's method of testing that he says makes things clearer for making decisions. It's got 4 phases and "makes it easy to scale winners".

The Big 5 Creative Tests

These are the main A/B tests you'll be doing in order to test out your ads on a small scale, then make them into great marketing campaigns that bring in a ton of sales.

Perry also offers something called "Scroll-Frame Optimization" that helps fight against social media users being sick of seeing ads all the time, and learning how you could cut through all that.

Conclusion Of My Will Perry Review

So, should you go all-in with CTM?

Probably not.

Now, if you really need a solid program that specializes in testing, then maybe he's your guy.

But I just think there are better investments out there.

Between the odd pricing that doesn't seem realistic, and the overuse of fancy/made-up words to make everything sound's just not my thing. I also think it's better to combine paid ads with organic SEO growth, meanwhile Will Perry's course just teaches the paying side of things.

All in all, if you're just looking for a way to make some big money online, hit up the guys over at Digital Leasing. They'll maximize your income stream by showing you the best of both worlds of advertising, and there won't be any meat left on the bone.

If you really wanna spend more time with family and friends while bringing home the bacon (yes, you can do both), then they're the right choice. It's a lot better to have businesses trying to slam another stack of cash in your hand, as opposed to you begging someone else for money, right?

Who knows, maybe you'll even work from the beach one day...

What's My #1 Way To Make Money In 2024?

Digital Leasing

I have spent years researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t. 

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day. 

This is only possible if you have an income stream that’s not tied to your time.

2) You Own & Control EVERYTHING: With an ad agency, you don’t really own anything. 

You’re a hired gun for clients by using paid ads, and if those ads don't convert any sales - your money is all the way down the drain! Not to mention the clients will leave you in a heartbeat, and would probably recommend against you in the future.

Sure, you own your agency, but if your business grinds to a halt once you stop working, all you really have is a self-created job.

If Mark Zuckerberg keeps on going after marketing agency ads, then your livelihood disappears. Doesn't sound very stable, does it?

With Digital Leasing (a passive income stream), you own all the assets, which means you have all the power and all the control.

3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket...even before you do any work. 

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

With CTM, the the startup costs are mysteriously low - apparently a 2 grand course is on sale for $47...and if you trust that, then I've got a bridge to sell ya.

Just saying, you might have more opening expenses than you planned if you decide to take the plunge with these guys.

Not to mention the ongoing costs after that! With paid ads, you've gotta invest thousands or tens of thousands of dollars into marketing campaigns sometimes...and that's just a huge problem if you end up misfiring even a little bit.

Personally, I think you could get a lot more with Digital Leasing.

4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum. 

If you wanted to double your income with CTM, you’d have to double your clients OR double the monthly payment of your existing customers. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

And if you wanna double up your audience to start, you'd probably have to double up your paid ads to get that done. Doubling those kind of ads would also double your monthly expenses, which sounds like a real pain in the butt...

5) Make Money Helping Real People: This part is what makes it all worth it. With Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses. It's deeper than social media marketing.

You make money by helping them make money. 

Not a big, faceless corporation either...a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent. 

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.

Now, the choice is yours. You could continue browsing, looking at opportunities like CTM which could one day make you money.

You could continue researching, never making a decision. 

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits. 

All while genuinely helping real people who are grateful and happy to pay for it. 

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

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