TLDR – Revealing the Truth Behind the Copywriting Systems
| Factor | Rating | Explanation |
|---|---|---|
| Time Investment | High | Expect a serious commitment to learning and applying copywriting systems, with ongoing client work and networking. |
| Level of Command Required | High | Requires strong skills in both writing and salesmanship. You need to be comfortable with client acquisition and self-promotion. |
| Ease of Implementation | Medium | The course structure is solid, but you’ll need to adapt quickly to a demanding sales process and manage client relationships. |
| Profit Potential | Medium | While high-ticket clients can bring in good money, income varies and depends on constant client acquisition. |
Overall, Copywriting Systems scores mixed across these pillars, revealing its strength in community and curriculum, but showing room for improvement in mentorship, particularly for students needing more personalized guidance.
Who Benefits From the Copywriting Systems & Who Doesn’t?
Copywriting Systems is designed for those who are serious about turning copywriting into a full-time business.
Ideal students are individuals who already have a foundation in writing or marketing and are ready to take it to the next level.
You don’t need to be a seasoned expert, but you should have the basic skills and drive to commit to building a business from the ground up.
This course works best for individuals who have a growth mindset and are comfortable investing both time and money.
For example, if you’re someone who’s been freelancing part-time and is looking to scale up, or if you’re a full-time worker who wants to transition into freelancing, Copywriting Systems could be a solid fit.
It’s also beneficial for those who are ready to embrace the dual role of a writer and a salesperson, since client acquisition and networking are key to the model’s success.
If you’re motivated by financial independence and the flexibility of being your own boss, and you’re willing to put in the work to manage client relationships…
Copywriting Systems will give you the tools to build a sustainable, high-income freelance business.
This is a good option for those who are committed to making copywriting their primary career and are ready to invest in long-term success, rather than quick wins.
Who This Isn’t For
Copywriting Systems is not for everyone, particularly those looking for a simple side hustle or a way to generate secondary income without a serious time commitment.
The model requires significant personal investment, both in terms of hours and energy.
If you’re not ready to dedicate time to the constant client acquisition process or uncomfortable with the idea of selling yourself and your services, this course could be overwhelming.
It’s also not ideal for those who are looking for guaranteed results without risk.
The income potential is there, but it’s heavily tied to client retention, meaning your earnings can fluctuate.
If you’re seeking a more steady and less stressful income stream, Copywriting Systems may feel too up-and-down and hard to predict.
The learning curve can be steep for beginners, especially when it comes to mastering both the writing skills and the business development side of the process.
If you have a limited budget or are not prepared to invest in the ongoing networking, advertising, and client outreach necessary to make high-ticket freelancing work, this course may not be the right choice.
The time investment is high, and while there’s a lot of value in the course content, you’ll need to stay committed to working long hours, especially in the early stages, to see serious returns.
If you’re not in the ideal group, a simpler model like Digital Leasing may be a better fit.
It offers a more steady, manageable way to generate secondary income without the stress of constant client acquisition and high-stakes sales.
Digital Leasing lets you build recurring, steady income streams that are far less dependent on client relationships, making it a more sustainable option for those seeking financial breathing room.
1,000 FT View of the Copywriting Systems
Copywriting Systems is a structured program designed to help aspiring copywriters develop the skills and systems needed to produce high-conversion sales copy.
The course is delivered through a combination of video lessons, live critique calls, and an active online community…
Allowing students to learn at their own pace while engaging with both the course material and other learners.
The program is broken down into over 123 systems, each focusing on a different aspect of copywriting, such as long-form sales pages, short-form ads, video sales letters (VSLs), and the strategic workflows that tie them all together.
The material is delivered primarily through video lessons that range from 10 to 20 minutes each, making it accessible and easy to digest.
Each module is followed by a live critique session, where Matthew Volkwyn provides feedback on students’ work, offering hands-on tips to refine their copy.
This system of feedback is designed to keep students engaged and provide real-time guidance on improving their writing.
The pacing of Copywriting Systems is relatively flexible, allowing students to move through the material at their own speed.
The course is designed for people who are serious about building a freelance copywriting business, so it’s structured to build foundational knowledge first and then gradually progress into more advanced techniques.
In the first 30 to 90 days, students will likely focus on learning the core copywriting techniques and applying them to practice projects.
They’ll also start engaging with the community, getting feedback on their writing, and refining their approach.
Throughout the first few months, the main challenges will likely be managing the time investment and balancing client acquisition with the learning process.
The program emphasizes not just writing skills but also sales and networking, so students will need to step into the role of both copywriter and business development professional.
The constant need for client outreach and the pressures of high-ticket freelancing may start to become apparent in these early stages.
Compared to other programs in the copywriting niche, Copywriting Systems offers a more structured, systemized approach.
Many other copywriting courses focus on improving writing skills or mastering specific copywriting formats.
However, Volkwyn’s course integrates business development and client acquisition into the curriculum, acknowledging that success in the field requires more than just writing talent.
This makes it more suited for those looking to scale copywriting into a full-time business, rather than a simple skill-building program.
However, this structured approach means that Copywriting Systems requires more time and effort than many other programs that focus solely on writing.
The steep learning curve, especially for beginners, combined with the intense sales focus, may make it a more challenging and demanding program than others in the field.
Who Is the Guru
Matthew Volkwyn is a copywriter, entrepreneur, and coach known for his Copywriting Systems course, which aims to teach aspiring copywriters how to generate high-conversion sales copy using a series of structured systems.
Volkwyn’s journey is often framed as a rags-to-riches story…
He went from working a low-wage job scrubbing toilets at a Tim Hortons to building multiple six-figure businesses, establishing his credibility as someone who has “made it.”
This personal narrative plays a key role in his branding, appealing to students who feel stuck in their current financial situations and are searching for a way out.
Before launching Copywriting Systems, Volkwyn built a reputation as a high-level copywriter, working with clients in various industries and claiming to have generated “tens of millions in sales” for them.
This experience formed the foundation for his course, which promises to teach students the systems he claims to have perfected over the years.
His teachings focus on the strategic and systematic aspects of copywriting, rather than relying on natural talent alone, which he argues is often overstated in the industry.
Volkwyn’s teaching style is hands-on and no-nonsense.
He provides a structured curriculum with step-by-step lessons and includes live critique calls where he breaks down students’ work.
His direct feedback is intended to push students to improve quickly, and his emphasis on systems allows students to replicate his approach.
This style, however, has garnered mixed reactions.
Some students appreciate the structure and clear guidance, while others feel that the feedback can sometimes lack personal attention, especially for beginners.
Volkwyn’s branding is heavily focused on the idea of transformation through hard work.
His public persona leans towards the aspirational, positioning himself as someone who has learned the “hard lessons” so others don’t have to.
He tends to use phrases that highlight his struggle and subsequent success, appealing to students who resonate with that narrative.
However, Volkwyn’s journey and business model aren’t without criticism.
Some argue that the required time commitment and the constant pressure to acquire clients make his high-ticket model less accessible to those looking for a more manageable side hustle.
Additionally, his reliance on “salesmanship” as a key to success in copywriting has been flagged by some as a major barrier for people who may not have the same level of comfort with client acquisition or networking.
Matthew Volkwyn presents himself as mentor-like, which shapes how students connect with the program.
Social Media Link Table
| Platform | Handle | Link | Followers (approx.) |
|---|---|---|---|
| @matthewvolkwyn | 2,000+ | ||
| YouTube | @MatthewVolkwyn | YouTube | 5.4K+ |
| Matthew Volkwyn | 10,000+ | ||
| Matthew Volkwyn | 1,000+ | ||
| TikTok | @matthewvolkwyn | TikTok | 2 |
Matthew Volkwyn maintains a moderate online presence with consistent content focused on copywriting and business development topics.
Training Cost & Refund Policy
Copywriting Systems is priced at $97 per month, which grants access to the core membership, including video lessons, live critique calls, and the course’s structured systems.
This monthly subscription model allows students to access the material on a rolling basis, with ongoing updates and new content.
For those who want to dive deeper into advanced training, there’s an upsell for Copy Dojo, a high-ticket, invite-only mastermind program designed for more experienced copywriters.
The pricing for Copy Dojo is not publicly disclosed, but it’s known to be significantly higher than the basic course membership.
While the program’s primary entry point is the monthly subscription, students may also encounter additional expenses if they choose to invest in extra resources or mentorship beyond the standard offering.
It’s important to note that these upsells are presented as exclusive opportunities for more advanced students but are not required for anyone starting with the course.
The program includes a wide array of resources, such as over 123 copywriting systems, weekly live critiques with Matthew Volkwyn, and access to the Skool platform for community interaction and feedback.
At the basic level, students gain solid training in copywriting techniques and workflows.
However, access to more personalized mentorship and advanced strategies requires upgrading to the Copy Dojo mastermind, which is not available to all students and operates on an invitation basis.
When it comes to refunds, Copywriting Systems lacks clear, publicly available details.
While students can cancel their subscriptions at any time to stop future payments, it’s not clear if refunds are offered for previous months or under specific conditions.
This lack of transparency around the refund policy is a red flag for some potential buyers who may prefer more clarity before committing to the program.
Details on the refund policy are limited, which can be a concern for transparency.
It’s recommended to review the fine print or contact customer support before making a purchase if you have concerns about cancellation or refund conditions.
My Personal Opinion – Is The Copywriting Systems Legit?
After reviewing Copywriting Systems by Matthew Volkwyn, there’s a lot to appreciate, but also a few things that raised some concerns.
What impressed me first was the sheer depth of the content.
With over 123 “proven systems” laid out in a structured, digestible format, it’s clear that Volkwyn has built something solid for anyone serious about making a career out of copywriting.
The live critiques are also a big draw, offering real-time feedback that allows you to improve quickly.
I also liked how the program integrates business development alongside copywriting.
Many other copywriting courses tend to focus solely on writing skills, leaving students to figure out client acquisition and business strategy on their own.
Volkwyn’s course recognizes that copywriting isn’t just about writing… it’s about building a business.
However, some aspects raised concerns for me.
The time commitment is pretty hefty.
It’s not just a course where you’ll learn and apply what you’ve learned in your free time.
You’re required to constantly hustle, with an emphasis on client acquisition and networking.
The program teaches you how to write great copy, but success depends heavily on your ability to sell yourself and land high-ticket clients.
For some, that’s not a problem, but for others, especially those introverted or not comfortable with aggressive sales tactics, it might be a barrier.
The income ups and downs are also a big concern. While Volkwyn’s success stories paint an image of high-paying clients and lucrative contracts, the reality for many freelancers is much more unstable.
Clients drop off, projects get delayed, and even the best copywriters can face dry spells in between gigs.
Compared to other programs in the copywriting niche, Copywriting Systems stands out because it doesn’t just teach writing… it also teaches you how to market and sell yourself.
Other programs, like Copywriting Launchpad or AWAI’s Accelerated Program, tend to focus primarily on writing techniques.
They don’t always dive into the gritty business side, leaving students to fend for themselves when it comes to scaling.
However, while Volkwyn’s inclusion of business development is valuable, it makes the course feel more like an entrepreneurial program than a straightforward copywriting course.
In terms of recommending this course to a friend, I’d say it depends on their goals.
If someone is committed to learning copywriting full-time, willing to hustle for clients, and doesn’t mind the sales grind, Copywriting Systems could be a solid investment.
But if someone is looking for a simpler, more steady path to consistent secondary income, it might not be the best fit.
The ups and downs of freelancing, combined with the high expectations for client acquisition, can make the journey feel more like a high-stress grind than a rewarding career.
It might help certain students, but for steady income and control, I’d look at Digital Leasing.
It offers a more stable, less stressful path for those looking to build a reliable income without constantly chasing clients.
What’s Inside Copywriting Systems
Copywriting Systems is a detailed, multi-faceted program designed to guide students through the essentials of high-conversion copywriting while also addressing the business and client acquisition side of freelancing.
Here’s a breakdown of what the program includes:
Core Modules and Lessons
The core content is structured into over 123 “proven systems”, covering various types of copywriting such as long-form sales pages, short-form ads, video sales letters (VSLs), and email sequences.
Each system focuses on a specific technique or framework that Volkwyn claims has been tested and refined to drive conversions.
The lessons are delivered through bite-sized video modules, typically 10 to 20 minutes each, making them easy to follow and digest.
The curriculum starts with foundational concepts, such as writing attention-grabbing headlines and understanding the psychology of persuasion.
As you progress, the systems become more advanced, covering niche strategies like AI integration into copywriting workflows…
Which Volkwyn highlights as essential for staying competitive in the modern copywriting world.
Bonus Content and Tools
In addition to the core modules, students gain access to bonus content that includes live weekly critique calls, where Volkwyn reviews and breaks down students’ copy in real time.
These calls are an essential part of the program, allowing students to get feedback on their own work and see what works (and what doesn’t) in real-world scenarios.
The program also features a copywriting templates library that provides ready-to-use frameworks for different copywriting projects, which is a great resource for students who want to save time while implementing what they learn.
One of the key features is the AI-copy workflow training.
As AI tools like Copy.ai become more integrated into the copywriting process.
Volkwyn ensures students know how to use these tools strategically alongside their own writing to increase efficiency and maintain a competitive edge.
Calls and Community Access
The program offers access to a private community hosted on the Skool platform, where students can interact, share their work, and receive feedback from peers.
This community is a valuable resource for those who thrive in a collaborative learning environment.
However, some students have expressed that the community can feel somewhat impersonal at times, especially when it comes to feedback, which is often delivered in group settings rather than one-on-one.
Additionally, there are the live critique calls, which are a vital part of the student experience.
These calls offer direct feedback from Volkwyn and provide students with the opportunity to refine their copy based on expert input.
Outcomes Expected
The primary outcome of Copywriting Systems is to help students become proficient in writing high-conversion sales copy, with the added benefit of learning how to build a sustainable freelance business around that skill.
By the end of the program, students are expected to have mastered a solid set of systems they can apply to various copywriting projects, from sales pages to email campaigns.
The aim is for students to land high-ticket clients and secure ongoing work.
However, as emphasized throughout the program, success also hinges on the ability to market yourself and secure clients, meaning that students should expect to invest significant time in business development in addition to improving their writing skills.
Clarity of Content and Trust
While the program is clear on the types of content provided, one area that lacks clarity is the specifics of the Copy Dojo mastermind.
As an upsell, the details about what’s included in the mastermind and how students can qualify for it are not fully transparent.
This lack of transparency could make some students feel uncertain about the next steps once they complete the core curriculum, and the absence of clear information can sometimes affect trust in the program’s long-term value.
Overall, Copywriting Systems offers a well-rounded education for serious freelance copywriters, though some aspects, like mentorship and clarity on advanced tiers, could benefit from more transparency.
Wrapping Up My Copywriting Systems Review of Matthew Volkwyn
Copywriting Systems offers a solid approach to learning high-conversion copywriting, with a focus on both the writing aspects and the essential skills needed to run a successful freelance business.
Its major strengths lie in the depth of its content, with over 123 systems designed to cover a wide array of copywriting formats, as well as its live critique calls, which offer real-time, actionable feedback from Volkwyn.
The addition of AI-copy workflow training ensures the program stays relevant in a rapidly evolving field.
The community access on Skool also provides a space for students to collaborate and share insights.
However, the course isn’t without its weaknesses.
The most notable is its high time commitment and the need to focus on client acquisition and business development in addition to writing skills.
Many students find that the program requires them to step into the role of both a copywriter and a salesperson, which can be overwhelming, especially for those uncomfortable with networking and selling themselves.
Additionally, the lack of transparency around the Copy Dojo mastermind upsell and refund policies could leave some students feeling uncertain about their long-term commitment to the program.
Copywriting Systems is ideal for students who are serious about building a full-time freelance copywriting business.
It’s best suited for individuals with a foundational understanding of writing who are ready to dive deep into both the creative and business sides of the profession.
This course requires commitment and hard work, particularly in managing client relationships and marketing oneself.
It’s a good fit for those who are comfortable with, or open to, sales tactics and who are looking to create a sustainable income through high-ticket freelancing.
On the other hand, if you’re looking for a more steady, manageable secondary income stream without the constant pressure of client work and sales, Copywriting Systems may not be the best fit.
The income ups and downs and the aggressive sales focus may feel like more stress than what you’re willing to take on.
So if you’re serious about building a business that lasts, here’s the alternative I’d choose: Digital Leasing.
It offers a consistent, recurring income with less risk and more control over your time and effort, making it a more manageable option for those seeking financial breathing room.
Top Alternative to Copywriting Systems / #1 Way To Make Money
If you’re feeling overwhelmed by the constant hustle required to make Copywriting Systems work…
Chasing clients, managing unpredictable income, and always having to reinvest your earnings into advertising or client acquisition…
There’s a simpler, more steady alternative: Digital Leasing.
Instead of focusing on client work that can disappear overnight, Digital Leasing lets you build owned digital assets that generate consistent, recurring income.
You create small, targeted websites or digital properties that attract local businesses and customers.
These assets can be leased to local businesses who pay you monthly for the leads and visibility you provide.
What’s powerful about this model is that, unlike high-ticket freelance work, you own the assets and don’t have to constantly hustle for new clients.
This model isn’t “set and forget,” but it’s certainly low-overhead and manageable part-time.
Once you’ve built your digital property and have it optimized for local customers, the upkeep is light, requiring only occasional updates and maintenance.
This leaves you more time for your day job, family, or building additional assets at your own pace.
There’s no pressure to scale at breakneck speed or to rely on external platforms that constantly change their algorithms, like in the case of freelancing or paid ads.
For those of us feeling stretched thin by the uncertainty of freelancing or overwhelmed by the thought of constantly being “on” to land the next big client, Digital Leasing provides a more stable, less stressful alternative.
It helps you generate consistent income while minimizing the risk and burnout associated with high-stakes business models.
You can build a safety net for yourself, cover bills, and even start saving without the constant worry about where the next paycheck will come from.
Instead of constantly chasing clients or reinvesting in ads, you’ll be building assets that work for you month after month.
Whether you’re looking for some extra financial breathing room or a more manageable secondary income stream…
Digital Leasing offers control, predictability, and security in a way that high-risk freelancing models just can’t match.
👉 Curious to learn more?
