Let’s be real, most people looking to escape the 9-to-5 grind aren’t asking for a mansion or a private jet. They just want some breathing room, a little extra money coming in each month so they’re not stressing every time a bill hits.
But with the internet full of gurus promising “six figures in six weeks,” it’s hard to know who to trust and what actually works.
That’s where Andre Haykal Jr. and his course Cold Email Mastery come in. On paper, it sounds promising, a proven system for booking high-paying B2B clients through cold email.
Andre’s reputation as a successful entrepreneur, co-founder of Client Ascension and ListKit, and host of a Top 100 podcast gives him credibility that most online educators don’t have.
He’s the kind of guy who talks business with confidence and teaches real, sales systems that work.
It’s no wonder so many people stop scrolling and start wondering if this might be the system that changes their life.
But here’s the thing, for every success story in the cold email space, there are dozens of people who burn out trying to make it work.
The B2B outreach game isn’t a simple copy-paste hustle. It’s a detailed, constantly shifting process that demands money, precision, and persistence.
Between setting up domains, configuring DKIM and SPF records, warming up inboxes, paying for lead data, and managing compliance, most beginners find themselves underwater before they ever land a client. It’s a model that rewards experience and capital, not curiosity and hustle.
I’ve been there, chasing systems that sound “scalable” but end up feeling like a second full-time job. You start with excitement, thinking you’ve found the shortcut to freedom, and end up knee-deep in setup issues, monthly subscriptions, and burnout.
And that’s the reality many students face with Cold Email Mastery. It’s not that Andre’s program lacks value, it’s that it’s built for an entirely different kind of entrepreneur than most people realize.
This review isn’t here to take cheap shots or hype up false hope. It’s here to unpack what Cold Email Mastery actually teaches, what’s true and what’s just clever marketing, and who this system really works for.
We’ll go beyond the surface, looking at costs, effort, and risk, so you can decide if it’s the right path for your goals.
By the end, you’ll know if Cold Email Mastery is the right move, and what safer alternatives might exist.
TLDR – Revealing the Truth Behind the Cold Email Mastery
| Factor | Rating | Explanation |
| Time Investment | High | Running successful cold email campaigns requires ongoing list building, A/B testing, follow ups, and deliverability maintenance. It’s a full-time commitment if you want consistent results. |
| Level of Command Required | High | Mastering deliverability setup (DKIM, SPF, DMARC), compliance, and message personalization demands strong business and system-management skills. |
| Ease of Implementation | Low | The cold outreach model has many moving parts, software, domains, data, and legal considerations, that make it challenging for beginners to execute smoothly. |
| Profit Potential | Medium | Potentially lucrative for agency owners already working with high-ticket clients, but beginners face high costs and long learning curves before seeing reliable profit. |
Summary:
Andre Haykal Jr.’s Cold Email Mastery teaches a complete B2B client acquisition system using cold outreach. It promises client flow and scalable income, but the reality is that it demands advanced setup, ongoing costs, and constant management to maintain deliverability and performance. The model suits experienced marketers or agency owners ready to reinvest heavily and treat it like a full-time operation.
For newcomers or anyone seeking a steady secondary income stream, the cold email model often feels too stressful and expensive to sustain. If your goal is more freedom, stability, and time flexibility, Digital Leasing offers a far simpler and more manageable path. You build and lease small, local digital properties that bring in consistent monthly income. It’s not hands-off, but it’s controllable, low-overhead, and designed for part-time management that fits around your life.
Evaluation
| Category | Rating (out of 5) | Explanation |
| Community | ⭐⭐⭐⭐☆ (4/5) | The Cold Email Mastery community benefits from Andre’s broader ecosystem, including Client Ascension and ListKit users. It’s active, professional, and filled with agency owners sharing real campaign results, though beginners may find conversations too advanced. |
| Mentorship | ⭐⭐⭐☆☆ (3/5) | Mentorship is offered primarily through group sessions and community interactions rather than direct one-on-one coaching. While Andre and his team are responsive, guidance is more strategic than hands-on, leaving some students wanting deeper support. |
| Curriculum | ⭐⭐⭐⭐☆ (4/5) | The course covers advanced B2B cold email techniques, from domain setup and deliverability optimization to personalization and scaling. However, the high barrier to entry means that without prior experience, students may struggle to fully implement everything effectively. |
Overall, Cold Email Mastery scores strong across these pillars, revealing its depth of content and strong community engagement, though its advanced focus makes it best suited for experienced operators rather than true beginners.
Pros and Cons
Pros
- Strong focus on real-world B2B systems
The course teaches cold email strategies that are actually used by agency owners and sales professionals in high-ticket B2B environments. - Backed by successful brands
Andre Haykal Jr.’s connection to ListKit and Client Ascension adds credibility and gives students access to a broader business ecosystem. - Deep deliverability training
Students learn deliverability fundamentals, domain setup, and personalization techniques that go far beyond surface-level “email scripts.” - Supportive, motivated community
The private group attracts serious entrepreneurs, creating opportunities for networking, partnerships, and peer accountability. - Clear process-driven structure
Lessons follow a logical progression, walking users through setup, messaging, and scaling, ideal for detail-oriented learners.
Cons
- High ongoing costs
Between the ListKit subscription and additional tools for deliverability, cold email software, and domains, monthly expenses can exceed more than one would think, which may be tough for beginners. - Steep learning curve
Setting up cold email systems correctly requires knowledge of DNS, authentication protocols, and compliance, intimidating for non-technical users. - Best suited for advanced users
The curriculum assumes students already have a service or offer to sell. Those starting from scratch may struggle to find traction. - Limited hands-on support
Mentorship is mostly group-based, so students needing personalized guidance on setup or troubleshooting may feel left behind. - Legal and compliance complexity
Cold email outreach requires strict adherence to regulations like CAN-SPAM, which can be confusing or risky if not properly managed.
Understanding both sides helps you decide if Cold Email Mastery matches your goals.
Who Benefits From the Cold Email Mastery & Who Doesn’t?
Cold Email Mastery works best for people who already have experience in marketing, sales, or running a service-based business. If you’re already operating a digital agency, consulting firm, or B2B service and want to scale your client acquisition, this program fits that goal perfectly. Andre Haykal Jr.’s framework is built for entrepreneurs who can think strategically, handle multiple tools, and enjoy the process of systemizing lead generation.
It’s also a strong fit for those with some financial runway. The model requires consistent reinvestment into tools like ListKit, warm-up software, and email automation platforms, not to mention the time needed to manage campaigns. Students with at least a few thousand dollars in working capital and a tolerance for trial and error will have the patience to see results. The people who succeed here are analytical thinkers who enjoy detail, testing subject lines, and monitoring deliverability metrics.
This course also appeals to individuals who want to master a high-value skill set. Knowing how to execute effective B2B outreach can make you an asset to larger agencies or corporate teams. If you’re someone who enjoys learning complex systems and doesn’t mind working long hours upfront for scalable results later, Cold Email Mastery can be a solid investment.
Who This Isn’t For
If you’re brand new to business, or if your goal is to earn part-time or secondary income with low overhead, Cold Email Mastery will likely feel overwhelming. The system requires a heavy upfront setup process, domain configuration, deliverability management, and regulatory compliance, that can be confusing even for experienced marketers. Add to that the recurring monthly costs and the constant need for optimization, and it becomes a difficult model for beginners or anyone on a tight budget.
It’s also not ideal for people who prefer low-stress work that doesn’t demand constant attention. Cold outreach is inherently high-pressure: you’re constantly chasing deliverability, monitoring metrics, and trying to avoid spam filters. While some thrive in that fast-paced environment, others find it draining, especially when balancing a full-time job or family responsibilities.
This model isn’t designed for those seeking financial breathing room right away. The learning curve and ongoing costs mean you’ll need several months before seeing consistent results, and even then, income can fluctuate depending on client churn or campaign performance.
If that sounds like where you are, juggling commitments, craving stability, and wanting something that builds over time, a simpler model like Digital Leasing may be a better fit. It’s focused on creating owned digital assets that generate recurring local income without the constant setup and financial stress of cold email outreach.
1,000 FT View of the Cold Email Mastery
Andre Haykal Jr.’s Cold Email Mastery (CEM) is designed to teach students how to acquire high-ticket B2B clients using cold email outreach. The program is structured to help entrepreneurs create and automate a repeatable client acquisition system built around deliverability optimization, personalization, and scaling. Rather than promising overnight success, the course walks students through the real work required to build and sustain a cold email engine.
The training follows a structured, self-paced video format with additional resources housed inside the ListKit ecosystem. Students gain access to the educational content through ListKit’s premium “Scale Plan” subscription. The material is presented through pre-recorded lessons, community access, and occasional group coaching calls where students can troubleshoot deliverability issues or messaging strategy. The community element, shared with users of Client Ascension and ListKit, offers a space for collaboration and feedback among agency owners and marketers.
The pacing is intensive in the first 30 days. Most new students spend this time setting up the foundations, purchasing domains, configuring SPF, DKIM, and DMARC authentication records, and warming up inboxes to ensure strong deliverability. These steps are non-negotiable. Skipping them usually results in emails landing in spam, rendering campaigns ineffective. Students also begin writing their initial outreach sequences, testing subject lines, and using personalization frameworks like “first-line” copywriting to grab attention.
Between 30 and 90 days, the focus shifts to data management and campaign scaling. Students begin sending emails to leads sourced through ListKit, learning how to interpret open rates, reply rates, and bounce rates. Andre’s training emphasizes continuous testing and optimization, which mirrors the reality of running cold outreach at scale. By this point, successful students have typically secured a few discovery calls or even paying clients, while others are still refining their systems and struggling to maintain consistent results.
Compared to other B2B client outreach courses, Cold Email Mastery sits at the higher end of the market in both complexity and expense. It provides more advanced deliverability and system setup training than most entry-level programs, making it better suited for professionals already familiar with sales or digital marketing. However, the heavy reliance on systems, third-party tools, and strict compliance protocols makes it far less accessible for beginners. Many other outreach programs focus more on messaging frameworks and prospecting strategies, while Cold Email Mastery demands operational precision and ongoing investment.
In short, Cold Email Mastery delivers a comprehensive education for those ready to run a full-scale outreach operation, but it comes with steep time and financial commitments. It’s best viewed as an advanced course for scaling businesses, not an entry-level system for creating part-time income or quick financial relief.
Who Is the Guru
Andre Haykal Jr. is a serial entrepreneur, author, and podcast host based in Tampa, Florida. He’s best known as the co-founder of Client Ascension, a coaching program for agency owners, and ListKit, a B2B sales data platform that powers cold outreach campaigns. His personal brand blends education, entrepreneurship, and media influence, positioning him as both a teacher and operator within the B2B growth space. He also co-founded Transform Your Hustle and has written the book What They Won’t Teach You, which focuses on mindset, resilience, and authenticity in business.
Andre’s credibility stems from his proven success building real companies rather than just selling online courses. Client Ascension serves as a well-known community for agency owners looking to scale their revenue, while ListKit provides the data backbone for cold email outreach. This integrated ecosystem allows Andre to teach cold email not as a theory, but as a process his own businesses actively rely on. It also reflects a strategic business model, one that connects his education products directly to his paid software, creating recurring revenue for his brand.
His teaching style is direct and data-driven. Andre focuses on frameworks, repeatable systems, and measurable results over flashy motivation. Students describe his tone as straightforward and methodical, emphasizing process mastery over personality. This makes his lessons appealing to those who value operational precision. However, it can also make the material feel intense or inaccessible for people who prefer simple, beginner-friendly instruction.
In terms of reputation, Andre’s presence in the B2B marketing world is generally positive. He’s seen as a young but accomplished business builder who practices what he preaches. Still, some critics argue that his ecosystem, especially the ListKit integration, locks users into recurring costs and limits financial flexibility for newcomers. Additionally, ListKit’s strict no-refund policy and reports of data quality issues have raised transparency concerns, though these reflect company operations more than Andre personally.
Andre Haykal Jr. presents himself as a mentor-like, system-focused operator, which shapes how students connect with his program. They see him as a disciplined business builder who values efficiency, consistency, and long-term mastery over hype.
| Platform | Handle | Link | Followers (approx.) |
| @andrehaykaljr | instagram.com/andrehaykaljr | ~6K | |
| YouTube | Andre Haykal Jr. | youtube.com/@andrehaykaljr | ~1.5K |
| Andre Haykal Jr. | facebook.com/andrehaykaljr | N/A | |
| Andre Haykal Jr. | linkedin.com/in/andrehaykaljr | ~24K | |
| TikTok | @andrehaykaljr | tiktok.com/@andrehaykaljr | ~140 |
Andre Haykal Jr. maintains a strong online presence with consistent content focused on B2B client outreach, entrepreneurship, and personal growth topics.
Training Cost & Refund Policy
Access to Cold Email Mastery (CEM 2.0) is tied directly to a subscription to ListKit’s Scale Plan, which costs $297 per month. Unlike traditional online courses that charge a one-time fee, this setup bundles the educational content with the software subscription, meaning you can’t access the training without maintaining an active ListKit account. There are no alternative pricing tiers or payment plans currently disclosed.
While the upfront amount might seem manageable, the real expense lies in the tools required to execute the method. Students must pay for multiple email domains, deliverability tools (such as Folderly or Lemwarm), and automation software like Instantly or Smartlead. These tools typically add $150 to $300 per month to operating costs, bringing the total recurring overhead to roughly $440 to $600 monthly. This does not include potential costs for data cleanup, additional inboxes, or external outreach services that many students eventually invest in to maintain performance.
There are no known upsells within the CEM program itself, but the integrated business model effectively creates a built-in dependency on ListKit’s data service. Since the course material revolves around using ListKit for lead sourcing and outreach, canceling the subscription means losing access to both the data and the educational resources. This structure makes the ecosystem profitable for ListKit but financially rigid for students who might wish to pause or adjust their spending.
The refund policy is among the strictest in the industry. ListKit explicitly states that all payments are final and nonrefundable, regardless of results, satisfaction, or issues. There are no partial refunds or credits for unused time, and customer service reports indicate that refund requests are routinely denied. This creates a significant financial risk for anyone who encounters challenges or low-quality data early in the learning process.
Transparency around the total ownership expense is limited. The marketing materials highlight potential client acquisition results but rarely mention the ongoing tool expenses or strict refund terms. For experienced agency owners with existing revenue, this structure may be acceptable. However, for beginners or anyone seeking a low-risk entry point, the lack of financial flexibility and refund protection is a clear red flag for transparency.
My Personal Opinion – Is The Cold Email Mastery Legit?
After going through Cold Email Mastery, I can see why Andre Haykal Jr. has built a strong reputation in the B2B client acquisition space. The course is highly detailed, especially when it comes to deliverability and outreach systems. If you’ve ever wondered how professional agencies consistently land meetings through email, the training gives you a front-row look at what it really takes. Andre’s approach feels structured and credible. He doesn’t oversell quick wins but rather emphasizes process, precision, and testing.
What impressed me most was the level of operational depth. The section on domain setup, authentication, and email warm up goes far beyond what typical outreach courses cover. It’s clear that Andre understands the nuances of the system and has personally used these methods in his own ventures. The integration with ListKit also streamlines data sourcing, removing one of the biggest bottlenecks for beginners trying to find leads. For advanced marketers or agency owners already managing clients, these resources can save time and help scale existing efforts.
However, the program’s strength is also its biggest limitation. Everything about this model, from the $297 monthly ListKit subscription to the overhead, assumes you’re already operating in the B2B world and can afford the risk. It’s not a flexible system for someone who wants to start part-time or has limited cash flow. Once you realize you’re paying $400 to $600 a month just to stay operational, the pressure to close deals immediately becomes intense. That kind of stress can burn out beginners fast.
Compared to other B2B client outreach programs, Cold Email Mastery is far more advanced and process-heavy. It’s not a cookie-cutter script course, it’s a playbook for running a real outbound operation. That said, many similar programs (especially on platforms like Udemy or Gumroad) teach foundational outreach skills for a fraction of the price and without the locked-in software dependency. The tradeoff is depth. You get less strategic hand-holding but much more flexibility.
If a friend asked whether I’d recommend Cold Email Mastery, I’d say it depends entirely on their goals. For someone already managing high-ticket clients and looking to systemize their pipeline, it’s a valuable investment. But for anyone who’s looking for a low-risk way to build steady secondary income, or something that can fit alongside a full-time job, the ongoing expense and learning curve are dealbreakers.
It might help certain students, but for predictable income and control, I’d look at Digital Leasing instead. It’s a simpler, asset-based model that builds real digital properties you own, with far less stress, overhead, or dependency on third-party tools.
What’s Inside Cold Email Mastery
Cold Email Mastery (CEM 2.0) is designed to give agency owners and B2B entrepreneurs a complete framework for acquiring clients through cold outreach. The course material is organized into several key sections, each focusing on a critical stage of building and scaling a cold email system. Access to the program is provided through ListKit’s Scale Plan, which houses the educational content alongside its lead data service.
The first set of modules focuses on setup and deliverability, which is the backbone of cold email success. Students learn how to properly configure domains, authenticate sender information with SPF, DKIM, and DMARC records, and avoid common spam triggers. This section includes detailed walkthroughs for warming up new inboxes using third-party tools such as Folderly or Lemwarm, a crucial step to establish credibility with email providers. These lessons are highly detailed and require close attention, as even minor missteps can derail campaign performance.
Once the foundations are complete, the program transitions into messaging and copywriting strategy. Andre teaches the psychology of personalization and how to write subject lines, first lines, and follow up sequences that increase open and reply rates. The framework centers on relevance and specificity, not volume, meaning success relies on crafting individualized outreach rather than blasting mass emails. Templates and case examples are provided, giving students a clear structure to follow.
The later modules move into optimization and scaling, showing how to analyze campaign data, A/B test subject lines, and increase sending volume safely across multiple domains. There’s also training on list management and client acquisition strategy, connecting the work with the business side of outreach. Students learn how to turn responses into meetings and meetings into paying clients, completing the full sales cycle.
Beyond the main training, students gain access to the Client Ascension community, a group environment where experienced agency owners share insights, troubleshoot campaigns, and discuss metrics. While there’s no one-on-one coaching included, this peer-driven network provides valuable feedback for those comfortable learning through discussion and collaboration.
There is limited visibility into how frequently new content is added or whether students receive updates on evolving deliverability standards, which are critical in this niche. The lack of transparency about long-term content maintenance could be a drawback, especially since email platform rules and spam filters change rapidly. Without consistent updates, the material may age quickly, reducing its value over time.
Overall, Cold Email Mastery offers a detailed and advanced training system. However, its depth also makes it intimidating for beginners and time-consuming to implement. Students who follow through can expect to gain a complete understanding of modern B2B cold outreach, but the course’s complexity and reliance on costly external tools limit its accessibility for newcomers.
Wrapping Up My Cold Email Mastery Review of Andre Haykal Jr
Cold Email Mastery is a sophisticated, content-rich training program built for entrepreneurs who already have experience running service-based or B2B businesses. Andre Haykal Jr. has created a well-structured curriculum that teaches not just what to say in emails, but how to build the infrastructure that keeps campaigns performing at scale. For the right person, a data-driven marketer or agency owner with available capital and time, it delivers genuine value.
The biggest strength of the course lies in its depth and real-world grounding. It doesn’t just hand out scripts. It teaches the systems that real agencies use to secure clients. Students who master deliverability, data management, and messaging strategy can develop a high-income skill that’s transferable across industries. Combined with access to the ListKit data platform and the Client Ascension community, the course ecosystem provides a complete operational framework for serious professionals.
However, those same features make it a difficult fit for beginners or anyone seeking low-stress income. The ongoing costs for tools and software quickly add up, and the setup demands more than casual effort. Missing a single step in domain configuration or compliance can lead to deliverability failure, wiping out entire campaigns. It’s a system that rewards persistence and aptitude but punishes inexperience and inconsistency.
Cold Email Mastery is best for high-performing marketers and agency owners looking to scale existing operations, not for those starting from scratch or hoping for part-time flexibility. It offers deep insights into outreach automation and B2B systems but lacks the simplicity and stability many readers on ScamRisk are searching for.
If your goal is to build a business that produces steady, recurring income without the constant upkeep, there’s a more workable path. Digital Leasing focuses on creating real, local digital assets that generate month-to-month income and can be managed part-time. It’s the kind of system that builds ownership and long-term control rather than dependence on tools or ad platforms.
So if you’re serious about building a business that lasts, here’s the alternative I’d choose…
Top Alternative to Cold Email Mastery / #1 Way To Make Money
After analyzing Cold Email Mastery, it’s clear that Andre Haykal Jr.’s system delivers results, but only for those ready to dedicate serious time, money, and energy to mastering complex systems. For many people, especially those looking to build financial breathing room alongside a full-time job, it’s simply too involved and too expensive to sustain. That’s why I believe a simpler, more stable path exists, one that still builds real online income but without the daily grind and risk of burnout.
That alternative is Digital Leasing.
Instead of juggling email servers, deliverability settings, and costly subscriptions, you build small, local digital properties that attract customers in specific niches. Think of them as mini online storefronts for local businesses. Once these properties start generating leads, you lease them out to real business owners who pay you monthly for the calls or inquiries they receive. It’s the digital version of owning rental property, except instead of dealing with plumbing repairs, you manage websites that quietly generate value month after month.
The biggest difference is control. With Digital Leasing, you own the asset. You’re not dependent on a client’s ad budget or a fragile deliverability system that could collapse overnight. The websites you build continue to rank, attract traffic, and produce steady income with light maintenance. After the initial setup and ranking phase, the work becomes manageable, no frantic daily monitoring, no sleepless nights wondering if your campaigns are still working.
It’s not hands-off income, but it is controllable, low-overhead, and built to last. Most people manage their digital properties part-time, using a few hours each week to check leads, maintain rankings, or expand into new niches. Over time, those assets compound, giving you the kind of reliable, recurring cash flow that can ease financial pressure, cover key expenses, or even replace a portion of your day job income.
For anyone feeling stretched thin by risky models or burnt out by constant reinvestment, Digital Leasing offers a refreshing alternative, one rooted in ownership and long-term stability. You’re not chasing trends or ads. You’re building something that lasts.
👉 Want to see how it works? Click here to explore Digital Leasing.
