BrightLocal Review (2022 Update): Is It Really The Best SEO Tool? #7 Is A Better Question!

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Updated: January 05

By: Scam Risk - Expert Reviewer

BrightLocal Review

Are you looking for a local SEO tool?

BrightLocal might be the right fit for you. BrightLocal’s all-in-one platform is utilized by SMBs, multi-location businesses, and marketing agencies worldwide.

Is BrightLocal legit?

Can you rely on BrightLocal?

Let’s go find out!

Now, I do want to be totally up front here, so…

This BrightLocal review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Pros: What I Liked

  • Excellent reporting
  • Great citation trackers
  • Affordably priced solution
  • Track industry-specific keywords
  • Simple to use interface
The Good

Cons: What I Didn't Like

  • Growing user base puts a strain on system resources
  • Running manual reports can be slow
  • It is not possible to personalize emails sent to clients
The Bad

Table of Contents

This review will go over BrightLocal to see if it really is the best local SEO tool out there.

You’ll learn whether SEO is the right online business for you.

And at the end, you’ll find answers to some of the most frequently asked questions regarding BrightLocal and SEO in general.

But most importantly, you’ll see the exact system many others have used to build their own internet marketing business to over $40,000 a month in mostly passive income.

This system made them swear off SEO for good, because it uses some of the same skills but in a much more powerful and profitable way!

What Is BrightLocal?

What Is BrightLocal

BrightLocal is a complete SEO and local citation platform that includes all of the features and tools you need to boost your business’s visibility on the web and attract more local customers.

BrightLocal provides fast and accurate local SEO reporting while saving you valuable hours that other SEO reporting tools do not provide.

Thousands of skilled digital marketers, agencies, freelancers, and enterprises use the platform worldwide.

BrightLocal, in addition to its local SEO reporting tools, provides low-cost aggregator submissions and high-quality citation building to help change your local business from a minor blip on the consumer’s radar screen to a thriving local hub.

Where Is Bright Local Located?

BrightLocal’s headquarters are in Brighton, England. This is the nerve center of their organization, where important decisions are made.

What Is Local Business SEO?

Local Business SEO

Local SEO is an SEO strategy that helps your business appear more prominently in Google’s local search results.

Local SEO can assist any business that has a physical location or serves a geographic area. Local SEO can assist you in expanding your business’ reach if you search Google for any critical keywords linked to your company and a map with three listings shown beneath it (also known as a map pack).

Local SEO Made Easy

BrightLocal Local SEO, Citation Builder & Reputation Management

On its home page, BrightLocal offers “Local SEO Made Simple.

It fulfills that promise.

How does it accomplish this? With three different types of services:

Local SEO Tools: Visualize all of your data in one place, regain control of your online reputation, and track rankings from a single point of entry.

Aggregator Submissions: Send vital information about your company to thousands of directories all around the world.

Citation Building: Dominate Local SEO with constant citations that help you rank at the top.

BrightLocal also promotes itself as a full-service Local SEO solution. This is useful if you want to consolidate all of your Local SEO efforts under a single service umbrella.

I’ll go over the features of BrightLocal in the following sections so you can decide if it’s a tool you should add to your digital marketing toolbox.

Rank Checker

First and foremost, BrightLocal tracks local rankings.

But it’s not just simple organic rankings. BrightLocal also monitors mobile and maps rankings.

You will also receive rankings from the “Big 3” search engines: Yahoo, Google, and Bing.

Are you looking for mobile rankings? BrightLocal can also help you with that.

The tool will also show you how your rankings have improved over time. This will give you an idea of if your Local SEO efforts are paying off.

BrightLocal can also show you how visible your business is in any place. Simply enter a zipcode or the name of a town in the reporting section to see where you rank.

It’s not a problem if you’re too busy to review reports all the time. Set up alerts so that the program sends you an email if one of your rankings changes.

It will get better. BrightLocal will track your rankings and the rankings of your citations. This data will show you the online visibility of search engines’ sources to find your company.

Do you have a multi-location business? If that is so, you will be pleased to know that the tool can compare rankings for hundreds of locations in one stop. You can use “roll-up” reports to see how your different sites stack up against one another for specific search terms.

Citation Building

BrightLocal Marketing Made Simple

Online references to your local business are called citations. They usually feature the company name, address, and phone number (NAP).

They are also an essential component of any Local SEO plan. Fortunately, BrightLocal makes obtaining citations simple.

How does it accomplish this? With a variety of services available:

  • Cleaning up manually to guarantee uniform NAP across all web properties
  • Creating new, correct citations on sites where none previously existed
  • NAP data distribution via local aggregators
  • Google My Business (GMB) and Bing local listings creation
  • Duplicate citations are removed

BrightLocal gives you the option of selecting the websites where you want your business to be mentioned.

The system will then handle all of the heavy lifting on your behalf.

In other words, if you’d instead focus on expanding your business than obtaining citations, this is a fantastic service.

BrightLocal will also provide your company’s information to data aggregators like:

  • Neustar Localeze
  • InfoUSA
  • Acxiom
  • Factual

In addition, BrightLocal will claim and validate your local citations. That way, you’ll have ownership of them in the future.

What is the significance of this? Because you will have complete control over the information shown in those directories.

No worries if you run a multi-location company. BrightLocal already works with some of the world’s largest multi-location businesses. Members of the company’s team have the essential skills to ensure that your sites are optimized for local search.

Finally, BrightLocal enables local citations in the following ten countries:

  • United States
  • Australia
  • New Zealand
  • Canada
  • Singapore
  • Ireland
  • Germany
  • South Africa
  • United Kingdom
  • Netherlands

Citation Tracker

It is not sufficient to just obtain citations. You must also keep track of them.

BrightLocal’s citation tracker enables you to do so.

To begin, the citation tracker allows you to identify NAP concerns. This is significant since inconsistent NAP across several websites can harm your local search rank.

You can prioritize which listings to correct first when the tool detects inconsistencies.

The citation tracker then displays the top citation sites. This allows you to see which high-value websites do not have your listing.

Duplicate listings may potentially harm your search engine ranking. Fortunately, BrightLocal will detect and delete duplicates.

Furthermore, the application will allow you to “spy” on your competition. It accomplishes this by displaying its SEO citations.

With such information in hand, you should aim to get listed in the same areas.

BrightLocal also lets you add notes and statuses to your various citations, making it easier to manage your campaigns and streamline local marketing efforts.

Local Search Audit

Local Search Audit

Comprehensive tools almost always provide some form of auditing functionality. BrightLocal is no different.

In fact, it can perform local SEO audits in minutes. Then, it provides practical insights into seven aspects of your optimization efforts:

  • Search rankings
  • On-site SEO
  • Off-site SEO
  • Google + local
  • Citations
  • Social media

Each part gets an overall rating (Good, OK, or Poor) and more detailed information.

Use the information to identify areas where your Local SEO strategies should be prioritized. Then, make a plan of action.

You can brand the audit reports and present them to clients if you own a digital marketing agency.

BrightLocal Pricing

BrightLocal has several pricing schemes, each with a distinct level of service.

Single Business is the most basic level of service. Except for the LeadGen widget and white-label reports, it costs $29 a month and provides most of the features outlined in this article.

Multi Business is the next level of service. You may obtain more search ranking reports and more keywords per report for $49 per month. You can also create white-label reports using the LeadGen widget.

The SEO Pro level of service is available for $79 per month. That includes everything in Multi Business, additional reports, and full API access.

BrightLocal, like most other internet services, offers a variety of service levels. You’ll need to contact the company to find out how much a custom solution for your company would cost.

You can also save money if you pay for the service on an annual basis rather than monthly.

Can You Make Money With BrightLocal?

Yes, you can! BrightLocal can increase your local search visibility.


There’s a lot that comes along with SEO that many people struggle with.

Now, don’t get the wrong idea…

It’s not impossible to make money with citations, but if you’re gonna put in the amount of grueling work to do this business (which, trust us, isn’t easy), you might as well bring in some REAL money while you’re learning the ropes.

The program that helped skyrocket many online businesses to over $40,000+ per month is so simple that making money really does become second nature.

Is BrightLocal A Scam?

Is It A Scam

BrightLocal is not a scam. It can help local businesses manage local SEO and build local business listings.

It is entirely possible to build a profitable, successful SEO business… But there are better ways to build a business other than with just SEO.

My #1 pick proves this.

Because unlike BrightLocal, it actually provides real proof of real success from real people as recently as a few days ago.

Is BrightLocal Legitimate?

BrightLocal is legit.

It can help businesses and digital marketing agencies to track local search rankings and streamline local marketing efforts.

Keep in mind, I don’t get paid to promote any of the programs I review. I personally think SEO is a great business model, but you could end up leaving way too much money on the table.

What Is My Top Recommendation For Making Money Online In 2022?

Digital Real Estate

My review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

Where BrightLocal falls short is in scalability.

You can’t realistically expect to be able to do SEO all day everyday.

It just takes too many resources (money included) for any regular person to bootstrap, not to mention some clients can be real headaches!

But what if you could make even more money off of little local websites without having to spend all your day monitoring different campaigns?

With this digital real estate program, you can profit off LOCAL traffic to your website every single day!

Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc.

How do you get paid and how much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it digital real estate now? That’s a rent payment. Because It’s YOUR ASSET

The great thing is how easy it is to scale. You don’t have to worry about clients that are headaches because you own the website.

Back to SEO, why land a small $500 SEO client that is treating you like an employee, when you can own your own asset with leverage?

This model actually allows you to collect HUGE FLAT RATE DEALS. Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the BrightLocal group in our opinion. This group is much more active.

Unlike BrightLocal, where you’re getting maybe $250 per month, you could be getting 10-20X THAT.

Scott Is Crushing It

A business will always want more leads and another job. In fact it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.

Unlike BrightLocal, more people have been able to walk away from their 9-5 job as well.

Now, I know you probably have tons of questions…

So, check this out to learn more.

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