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Billy Gene Review (2024 Update): Is He A Marketing Genius?

By: Joel & Josiah


Billy Gene is catchy and entertaining, plus he can teach you a thing or two about marketing.

Maybe that’s why you are here, You’d like to know more about him.

His early life, net worth and ways he makes his money, We’ll get into these in if you’d scroll below….

This Billy Gene is Marketing review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.
Billy Gene create great and entertaining marketing videos
They create informative ads and there's proof of customer satisfaction
Billy Gene’s rags to riches story
The content was more of entertainment and lacks depth.
There are many upsells
They don’t give refunds


  • Billy Gene create great and entertaining marketing videos
  • They create informative ads and there's proof of customer satisfaction
  • Billy Gene’s rags to riches story


  • The content was more of entertainment and lacks depth.
  • There are many upsells
  • They don’t give refunds

Why Listen To Us?

My name is Josiah, and this is my Dad, Joel.

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online
  2. Straightforward-ness of the system to do it
  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!


Billy Gene is Marketing is an ad agency course. The basic premise is that you’ll learn how to build your own ad agency, land clients, and get them results.

Running an agency (even though they’re a bit of a commodity nowadays) isn’t a bad way to get your feet wet in the world of online business.

That said, there are a lot of moving parts with this business model:

  • Prospecting – you need to know how to find potential clients
  • Sales – you need to know how to convince those clients to give you money
  • Media Buying – you need to know how to run ads profitably
  • Copywriting – you need to know how to tailor your ad messaging for the right customers
  • Design – you need to know how to design ads/landing pages to maximize conversions
  • Email Marketing – you need to know how to follow up with prospects and customers
  • Automation – you need to know how to connect everything properly

Now, most course-sellers will try to make this easier on you by telling you they’ve managed to “automate everything”, offering “plug-and-play” campaigns, and “pre-built templates”.

Here’s the thing though:

Markets are always changing. They get more savvy as time goes on.

If you buy a program with thousands of other students, where everything is built out for you, there’s an almost 100% chance those templates don’t work.


Because if thousands of other students are using those exact same “plug and play” campaigns, tens of millions of people have already seen them, reducing their effectiveness.

Not to mention, with most agency programs, the templates are actually built by some virtual assistant in the Philippines or India, and have never actually been tested in real life.

And if they have, there’s a good chance they’re extremely outdated, since most programs don’t bother updating their templates after launching. The course creator gets too busy just trying to sell to more and more students, instead of focusing on quality education.

Now, here’s the most sinister part of this whole thing:

Most course creators market their agency courses as something you can do anywhere in the world. You might hear them say things like “The world is my office” or “This is a simple passive income business”.

That’s just plain false. Running an effective agency is in no way passive. Look at the list above, and remember that you can’t rely on pre-built templates. You’re responsible for every part of the process.

Does that really sound like a business you can do from a laptop on the beach?

See how this could be a problem?

Now, what if there was a way you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Mastering 100 different roles
  • Needing to be a technology wizard
  • Working round the clock just to keep things from blowing up

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything?


If that sounds like something you’d be interested in, check out Digital Leasing. 

However, if you’d still like to know more about Billy Gene, keep reading.

Who Is Billy Gene?

Billy Gene Marketing Review

Billy Gene’s owns the Billy Gene is… enterprise.

“Billy Gene Is Sales Training” and “Billy Gene Is Marketing” are the online courses he teaches.

Now I’m stuck with his name and a Michael Jackson song in my mind, a great marketing example!

One has a hard time forgetting Billy Gene. No doubt as to why he is so well-known.

Billy is an entertaining and exciting persona in a big online platform.

We can only see Billy Gene’s net worth skyrocketing as he launched one of Forbes’ fastest-growing companies!

He has more than 25 years of marketing and advertising experience. As an AT&T Marketing Executive, he saw the company’s ineffective marketing work firsthand.

After that, he moved on to work as a freelance copywriter and consultant for both small and major businesses.

An online course called Billy Gene is Sales Training is also run by him. This one is about a variety of email marketing scenarios and options and how to optimize them.

Initially, he dropped out and let go of his University degree. Now he has an MBA from Indiana University. He has a blog called the Sales Museum, where he various tactics about marketing.

As a result of this, several newspapers have dubbed him the “Sales Guru.”

What’s Billy Gene’s Rags To Riches Story?

Billy Gene Shaw In A Celebrity Home Profile San Diego Billy Gene Is Marketing Review

Billy Gene Shaw III grew up in San Diego, CA, and attended private Catholic schools all of his life. After graduating, he attended the University of San Diego. Although he didn’t graduate, he’s now the CEO of a 7-figure business!

Not having a university degree gave him a stronger drive to succeed.

His road there was definitely bumpy at times. He worked for an online school, making hundreds of cold calls a day, trying to convince people to sign up. It all paid off in the end.

How Much Is Billy Gene Net Worth?

Billy Gene Net Worth The Genius Behind Billy Gene Is Marketing

Billy Gene owns a net worth of $9 million in 2021, there is no information available online about how he is doing this year. I assume it is going to be a surprising number when it gets updated.

What Did Billy Gene Do For A Living?

Billy Gene Is Marketing Review Rags To Riches

Billy Gene’s net worth had a boost through his marketing business.

It started out from his first business venture in 2011, an online program helping people who want to quit smoking.

Then came an opportunity he didn’t regret taking, to get into the internet business game. Attracting his first clients was the most difficult part of his journey.

Billy earned a meager $5 from his first ad on Facebook when he was just starting. But that didn’t dishearten him. Even though it doesn’t seem like much, he picked it up immediately.

He wasn’t just improving through the process, he is catching strategies and ideas along the way. He began making cold phone calls to companies, offering to assist them with their advertising.

That was 2013; he was already earning thousands of dollars a month before he knew it.

Since its inception, the company has served more than a thousand customers.

Some of the most well-known franchises and businesses have worked with his marketing firm.

Billy Gene Is Marketing Review?

Billy Gene Is Marketing Bot for Facebook Messenger ChatBottle

 Billy Gene is Marketing teaches marketing abilities that you don’t learn in school.

To help you develop successful marketing tactics, Billy Gene is Marketing provides you with more than a dozen courses and training programs.

For example, you may learn how to design attractive email templates or boost your social media accounts with the help of a specialized course.

You may study at your own pace since the lessons are broken down into bite-sized chunks with accompanying video tutorials that show him demonstrating each step.

Does Billy Gene Have Superb Marketing Skills?

How Billy Gene Marketing Works Not Your Ordinary

Whether on his YouTube channel, in interviews, or his classes, Billy Gene effectively uses his knowledge and techniques he learned along the way.

Billy is all over social media; he has a YouTube channel, a good following on Facebook and Instagram. Many have commented how his Instagram ads are particularly convincing.

Then he launched Billy Gene is Marketing Inc., where he teaches marketers and entrepreneurs how to sell products and services online. Billy Gene has a unique collection of methods, such as:

  • no-frills approach — He isn’t very formal, and many of his films are shot in real-time at live events.
  • You can’t help but smile when you see him; he injects good energy into the room with his exuberance and clever use of human psychology.
  • He shows Proof-before-transaction sales. When he’s trying to get new marketing customers, he shows them how partnering with him will benefit them and then begs for their business.
  • As a bonus, he believes in instructional marketing above other forms of deceptive marketing.

How Much Does Billy Gene Is Marketing Cost?

Billy Gene Shaws Million Dollar Video Ad Formula Get The Free Online Info

It costs $197 a month to join Gene Pool membership. He teaches you one new skill every week through his live weekly training Billy Gene with Q&A to assist you with your digital marketing and business.

Members also have access to previously recorded training and access to an exclusive Facebook group.

The Billy Gene School of GENEIUS costs $5,000 for six months or $7,500 a year if you can afford it.

Kevin Harrington, Daymond John, Neil Patel, Grant Cardone, Lewis Howes, John Lee Dumas, and others are examples of prior entrepreneurs from whom you may learn in the Gene Pool...

This is their most complete online social media marketing program. The target people for this course are marketing professionals that wish to expand their company.

My Final Thoughts About Billy Gene: Is He A Digital Marketing Genius?

Marketing Genius

Billy Gene is Marketing is engaging, and Billy is an excellent marketer but comes with a few disadvantages I can fault him for.

He Came Up With Too Many Products

There is a problem with Billy Gene about him being an excellent marketer. He can easily formulate and hype products up.

With 37 courses, seven membership areas, a podcast, and everything else that comes with operating many companies, how will you keep everything up to date?

The Courses Don’t Go Deep Into Things

His marketing skills, product releases, and stage presence are unquestionably strong, but no one can be the greatest at everything.

For this reason, many of his courses don’t go very far.

The email marketing is excellent, but the social media component is a touch too cookie-cutter for my taste.

You may get a course on Facebook Ads from a world-class specialist who lives and breathes that subject matter for a fraction of the price.

Is Billy Gene A Scam?

Billy Gene Is Marketing Review Scam Or Legit Marketer

Billy’s accomplishments since 2011 are outstanding, in my opinion. To be sure, he has some killer advertising that gets results in a crowded market and makes him stand out.

So, is Billy Gene is Marketing a scam? Not technically. You can make money with this program, but it’s definitely not as easy as Billy Gene makes it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – running an agency is extremely active income (NOT passive).

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re getting into this game to live life on your terms, travel the world, and generate passive or semi-passive income from anywhere, then this isn’t for you.

What if, instead, you could put in a couple hours a day (in your spare time) to build a single digital asset, and your reward was a $500 to $2,000 payment that came in every single month?

And what if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing

And, unlike a traditional ad agency, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece


They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.

Are There Alternatives To Billy Gene Is Marketing?

alternative path financial independence

Yes, there are plenty of other business models to choose from if you want to pursue this making money online.  Here are just a few:

What Is My Top Recommendation For Making Money Online In 2024?

Digital Real Estate

The ScamRisk team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: With an ad agency, you don’t really own anything. You’re a hired gun for clients, and entirely at their mercy.
Sure, you own your agency, but if your business grinds to a halt once you stop working, all you really have is a self-created job.
With Digital Leasing (a passive income stream), you own all the assets, which means you have all the power and all the control.


3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.


4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with an ad agency, you’d have to double your clients OR double the monthly payment of your existing customers. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.


5) Make Money Helping Real People: This part is what makes it all worth it. With Digital Leasing, you’re actually helping people by solving your clients’ biggest problem:

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent. Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at opportunities like Billy Gene Is Marketing which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

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