The majority of what you hear about copywriting is false.
A side hustle or full-time profession in copywriting is possible but not as easy as many courses lead you to believe.
I’ve been writing content professionally for about 12 years, earning millions (yes, I said millions).
I know copywriters like Kevin Rogers and the late Dan Kennedy. On my behalf, I’ve spent millions of dollars on professional copywriters.
So I’ve seen it all. I know what a copywriter’s day is like.
And it’s not what most copywriting schools teach.
Don’t get me wrong, it’s possible. I think it’s a great skill set to learn if you’re prepared to put in the time and effort.
But it isn’t easy money.
I’ll lay out a realistic and doable career path for you in this piece. It takes time and effort, but perseverance pays off.
This How To Become A Copywriter Review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.
Table of Contents
If you’re wondering how to become a copywriter, here’s the general process:
- Read books to learn copywriting basics.
- Pick a copywriting niche (email, Facebook, etc.)
- Write for yourself or your pals.
- Hired from job boards
- Build your reputation to attract referrals
This post will go over each stage in depth. You’ll know how to become a copywriter and earn six figures.
How To Become A Copywriter is an ad agency course. The basic premise is that you’ll learn how to build your own ad agency, land clients, and get them results.
Running an agency (even though they’re a bit of a commodity nowadays) isn’t a bad way to get your feet wet in the world of online business.
That said, there are a lot of moving parts with this business model:
- Prospecting – you need to know how to find potential clients
- Sales – you need to know how to convince those clients to give you money
- Media Buying – you need to know how to run ads profitably
- Copywriting – you need to know how to tailor your ad messaging for the right customers
- Design – you need to know how to design ads/landing pages to maximize conversions
- Email Marketing – you need to know how to follow up with prospects and customers
- Automation – you need to know how to connect everything properly
Now, most course-sellers will try to make this easier on you by telling you they’ve managed to “automate everything”, offering “plug-and-play” campaigns, and “pre-built templates”.
Here’s the thing though:
Markets are always changing. They get more savvy as time goes on.
If you buy a program with thousands of other students, where everything is built out for you, there’s an almost 100% chance those templates don’t work.
Because if thousands of other students are using those exact same “plug and play” campaigns, tens of millions of people have already seen them, reducing their effectiveness.
Not to mention, with most agency programs, the templates are actually built by some virtual assistant in the Philippines or India, and have never actually been tested in real life.
And if they have, there’s a good chance they’re extremely outdated, since most programs don’t bother updating their templates after launching. The course creator gets too busy just trying to sell to more and more students, instead of focusing on quality education.
Now, here’s the most sinister part of this whole thing:
Most course creators market their agency courses as something you can do anywhere in the world. You might hear them say things like “The world is my office” or “This is a simple passive income business”.
That’s just plain false. Running an effective agency is in no way passive. Look at the list above, and remember that you can’t rely on pre-built templates. You’re responsible for every part of the process.
Does that really sound like a business you can do from a laptop on the beach?
See how this could be a problem?
Now, what if there was a way you could build a passive income stream that’s actually passive?
An income stream that doesn’t require:
- Mastering 100 different roles
- Needing to be a technology wizard
- Working round the clock just to keep things from blowing up
An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?
An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day chasing, selling, or managing anything?
If that sounds like something you’d be interested in, check out Digital Real Estate.
However, if you’d still like to know more about How To Become A Copywriter, keep reading.
What is Copywriting? What is a Copywriter?
Copywriting isn’t as simple as it seems.
Copywriting is a type of persuasive writing that aims to educate, engage, and convince readers to buy goods or services now or in the future.
Before video and the Internet, the most widely accepted definition was “salesmanship in print.” Copywriters now work across all media.
So, to be as comprehensive as possible:
A freelance writer or copywriter writes sales or marketing material that persuades prospects to buy.
You can use copywriting to write a letter in the mail or an advertisement on television, an email to subscribers, a landing page with a call to action for a product, an ad on YouTube, or a press release.
Here’s everything you need to know:
Copywriters work in all areas of sales and marketing. Many copywriters specialize in one form of job and overlook others.
Types of Copywriters
A direct mail copywriter, for example, may never write an email or a sales letter. You probably discard their work daily.
But not everyone. Direct mail generates enough revenue to be a multi-billion dollar enterprise. It’s also one of the oldest.
A growing specialty is writing for email and Facebook (and other social media).
Other written copy types are:
- Sales letters — A one-page sales letter used to market information items. This one is for Paid to Write.
- Blog posts — While blogging isn’t generally considered copywriting, any blog post created to influence a sale could be authored by a copywriter (aka “content writer”). Middle or bottom of funnel content writing.
- Product descriptions — E-commerce and catalog businesses commonly hire copywriters to revise product descriptions.
- App homepages – Copywriters will explain the features and benefits of an app and the cost.
- White papers – Many B2B companies develop white papers to showcase their products. Copywriters do this.
- Lead magnet copy — Even if it’s a brief piece of copy, a copywriter will frequently produce many variations of an opt-in web page or pop-up to offer a freebie in exchange for an email address.
A copy can be classified as either a direct response or branding.
Direct response copy encourages immediate action. This includes lead magnets and sales mailings.
Branding copy builds trust and recalls for a product, company, or person. Branding can be seen in white papers, digital marketing, and Search Engine Optimization (SEO) copywriting.
Scripting for Videos, Webinars, and Ads
Remember, copywriting isn’t just about words anymore.
Nowadays, many copywriters also script videos, seminars, and ads.
Copywriting comes in numerous forms, and most copywriters specialize in one or two. No one can do it all. Often, innumerable copywriters collaborate on a single campaign.
Sometimes, the goal is to get the you to act immediately. This type of copywriting is referred to as “direct response copywriting”
How Copywriters Create Marketing Campaigns
A Facebook ad copywriter might compose a post linking to a landing page. A conversion rate expert would write the landing page copy (another type of copywriter). You can find a link to a video sales letter (VSL) created by an email copywriter in this email.
This is a simple marketing campaign with four different sorts of copywriters! A conversion rate specialist, for example, isn’t even a copywriter.
In fact, most copywriters don’t even have “copywriter” in their job titles. Their title may be conversion rate specialist, media buyer, marketing consultant, or social media expert (Facebook, LinkedIn, etc.).
But they create materials to persuade the buyer. In my opinion, they’re all copywriters.
How to Become a Good Copywriter
That being said, let’s look at becoming a successful copywriter.
Do you need a degree? A B.A.? A diploma or certificate from high school?
These questions cheer me up.
Copywriters are the marketing and sales industry’s pirates. They hate “chains of command,” disappear for months or years at a time, and are driven by opportunity.
In other words, a copywriting degree is as ludicrous as a pirate school.
However, aspiring copywriters can find plenty of learning resources online. They’re just not formal. Many are free.
Free and Cheap Copywriting Resources
A fantastic method to improve your writing abilities is through reading copywriting books.
In books for newbies, I recommend Cashvertising (affiliate link) because it provides a good overview of the others in a more modern writing style.
Get a copy of Tested Advertising Methods (affiliate link) (it’s no longer in print). The Robert Collier Letter Book, David Ogilvy’s Ogilvy on Advertising, and Scientific Advertising (affiliate links) are worthwhile reads from the past.
Personally, I began my copywriting career at the library. A few books were available, and I devoured them all before moving to Barnes & Noble. I spent hours reading copywriting books before returning them to the shelves.
Ethical? Perhaps so, but when I was starting out, I was willing to be escorted out of the bookstore if necessary because I was so broke.
There are also several high-quality podcasts available for free these days. This Kevin Rogers piece is outstanding.
What to Look for in Copywriting Courses
You may eventually decide to buy courses.
Don’t fall for basic copywriting tips. It’s usually just a rehash of free or cheap literature.
Invest in a course that focuses on a specific skill, like email copywriting or creating amazing webinars.
As I indicated earlier, the specialties are pretty distinct. Each one is akin to learning a new language. Learning a second or third specialization is significantly easier than learning a second or third language.
So choose one.
Also, see student testimonies about paid copywriting jobs (or lack thereof). Many copywriting classes teach the mechanics of a specific style but not much about getting clients or working with them in the real world. I’d want a course that taught me everything if I were starting over.
There aren’t many right now, but there may be some shortly… (hint)
Writing Copy for Yourself and Friends
Of course, writing copy is the best way to learn. It’s everywhere.
In the end, copywriters are judged on sales. The more you write good copy, the more you will notice how it affects sales and learning.
Suppose you have nothing to sell.
You have two choices:
- Promote a partner’s item. An email campaign or webinar for someone else’s product can be written. You’ll make money while honing your copywriting and writing talents. While promoting a course written by someone else’s, Jason Fladlien wrote all of the content himself and profited over $10 million.
- Request data and permission to write a case study from a business owner buddy. You’ll learn a lot, aid a buddy, and demonstrate your expertise simultaneously.
While books, podcasts, and courses might teach you copywriting, writing copy in the real world can teach you more.
That leads to the following key topic…
How to Become a Freelance Copywriter
You might’ve heard freelance copywriting is the highest-paid type of freelance writing — and you’re right, it is.
I’ve made millions from it, and I’m NOT one of the top-earning copywriters. Like Clayton Makepeace and Gary Bencivenga, some of the greats make me appear like a wimp.
But here’s the problem…
Many people teaching copywriting like to make you believe it’s normal, and it’s not.
How Much Do Freelance Copywriters Really Get Paid?
If you aspire to be a great copywriter is not an easy task. To be like Gary or Clayton is like aspiring to play basketball like Michael Jordan.
Is it possible?
Sure, but I might grow wings and learn to fly. It’s conceivable but not normal.
In most places, an in-house copywriter makes roughly $60,000. For a freelance copywriter with a few years of expertise and a few strong clients, you might safely charge $75,000 – $80,000.
Many seasoned, successful copywriters make six figures. Still, you must prove your copywriting skills and the constitution to take the strain. I mean…
How to Become a Six-Figure Copywriter
Top copywriters earn a lot of money.
Business owners don’t just wake up and declare, “I’d want to give a copywriter $20,000 today!”
If they pay you $20,000, they expect the campaign to bring in $100,000 or more.
And you’re supposed to provide. Unless.
A professional copywriter is an athlete. You must perform. To perform at that level takes years of training and practice.
Are you ready for that?
To get those rates, you need to show you can deliver.
What Potential Clients Are Looking for
Testimonials, case studies, and renowned clientele influence how much you can earn.
I often tell copywriters to work for a well-known and influential client as soon as possible, even working for pennies. The proof they will acquire from that client is worth millions over their career. That’s proof.
When working with a small clientele, make sure you…
- Collect data about your copy’s impact
- Ask your clientele to approve your testimonials.
- Conference speaking builds reputation
- Famous blogs and magazines
There is a halo effect from talks and publications, which means that the more you have to show for your ability to drive sales, the more work you will obtain.
Where to Find Copywriting Jobs
If you’re a newcomer with no track record,
How do you persuade potential clients to hire you?
Apply to as many positions as possible.
Work is plentiful on sites like Upwork. Most of it will be from small clients that don’t pay well but can provide case studies and writing samples. You can also find good clientele if you look hard enough. They exist, and some can lead to full-time copywriting jobs.
You can also check out Copychief.com. They have the busiest job board. Many six-figure copywriters still get work there.
Your teacher can refer you if you specialize in a particular copy form. These instructors are glad to suggest their students. For example, I usually go to Justin Goff, a well-known email copywriting and upselling teacher, when I need either.
However, Justin only works with six-figure copywriters and charges students over $25,000 each year, so referrals from him may initially be out of your reach.
The first step is volume, regardless of where you obtain gigs. Expect to apply for tens of part-time writing gigs and receive only one or two. Your success rate in applying for freelance employment will improve as your copywriting portfolio develops. Expect to work hard and wait.
A Word on Working with Agencies
Copywriters can find steady work with advertising and content marketing organizations. How it works:
- It engages you as a copywriter (typically salaried, but small agencies may retain you as a freelancer);
- You get compensated while building writing skills and connections with agency clients.
- The client pays the agency. You don’t get a cut; you’re compensated by the agency.
It’s a service business model. You pay $200 an hour for a lawyer’s services.
Or, if they maintain you as a freelancer, you operate as a subcontractor, like a plumber or an electrician under a general contractor.
Working through agencies offers stability and frequently a guaranteed wage. It also helps focus. You can focus on serving your clients because the agency will get them all.
But you won’t get paid as much as if you worked directly with clients. In the long run, the trade-off might not be worth it. Therefore starting your own copywriting business or agency may be a better alternative in the short term.
How to Become a Copywriter, Step-By-Step
Overwhelmed by all the data?
Not sure what to do first? Second? Third?
So, let’s review the processes and conclude with some concrete actions:
#1. Read Books To Learn Copywriting Basics.
One of the most critical questions is:
Is it your goal to become a great copywriter?
Yes, it’s a terrific career, but only if you genuinely enjoy it, which you can’t tell until you do it.
That’s why I recommend reading a copywriting book. If you enjoy it, keep going; stop and do something else if it’s a drag.
Worst case scenario, you lose the book’s price.
#2. Pick A Copywriting Specialty (Email, Facebook, etc.)
After deciding to become a copywriter and learning the essentials from books, you can focus on perfecting a specific copywriting skill.
Next, get a course on one of the copywriting specialties. Meanwhile, simply Google “[SPECIALTY] copywriting course” to see what’s available.
Another alternative is to consult a general community like Copychief.com for recommendations. Copywriters who have taken the courses will be happy to recommend you.
Enroll in your first specialty copywriting course.
#3. Make Some Copy For Yourself Or Your Pals.
Now it’s practice time.
Suppose you have an email list, blog, or Facebook group. In that case, you can try producing compelling content for yourself and marketing your own or someone else’s goods.
Instead, offer to create some sales copy for a friend who runs a small business. Often, you can meet them inside the specialty course you buy.
Don’t forget to collect DATA.
The most critical component of this step is testing your persuasive content “in the wild.” You’ll learn about your weaknesses and even construct your first case study.
Get copy published and collect data.
#4. Get Your First Jobs From Job Boards.
This is difficult.
Nobody likes being rejected from job after job, but it’s part of the process. Sign up for numerous job boards, including big sites like Upwork, and start looking for copywriter gigs.
What is “lots”?
Several dozen. Apply for 100 jobs. Applying for ten jobs per week takes ten weeks.
Apply for ten jobs a week until you acquire your first three.
#4. Establish A Reputation For Recommendations
If you’ve made it this far, you’re on your way to becoming a great copywriter. Congratulations!
This process is also a lot of fun in general. You’ve figured out what you’re doing and are ready to start establishing a reputation for yourself.
Here’s how you do it:
Items to Do:
- Make a presentation at a conference (either marketing or industry-specific)
- Make a guest blog post
- Publish a case study on your own website.
You’ve Just Learned How to Become a Six-Figure Copywriter!
That is the entire process. A good copywriter is not just a writer
It takes time. Yes, some elements are scary (especially job applications!). Yes, there is more to learn – I just gave you the big picture.
But you’re off. Each stage will be easier with a road map in hand.
You’ll get there.
It will all be worth it when you start making large dollars.
Is Copywriting A Scam?
So, is Copywriting a scam? Not technically. You can make money with this program, but it’s definitely not as easy as makes it sound.
There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – running an agency is extremely active income (NOT passive).
Now, there’s nothing wrong with front-loading the work and making the money later.
But if you’re getting into this game to live life on your terms, travel the world, and generate passive or semi-passive income from anywhere, then this isn’t for you.
What if, instead, you could put in a couple hours a day (in your spare time) to build a single digital asset, and your reward was a $500 to $2,000 payment that came in every single month?
And what if you could get started today and have your first payment in a week?
And what if you could double it next week?
Well, that’s the power of Digital Real Estate.
And, unlike a traditional ad agency, you can legitimately do this from anywhere. It’s a true lifestyle business.
Your laptop and an internet connection is all you need.
Some of the most successful students in this program run their entire 6-figure businesses from:
- A camper in the middle of the woods
- A beach chair on the water in Mexico
- A small villa in Greece
They’re able to travel around, living their lives first, and focusing on their income second.
Because even if they stop working for an extended period of time, the money keeps coming in.
So adventure, memories, and experience are the top priority.
And they never have to worry about how to pay for the next trip, or consider asking for time off.
If this sounds more like the type of life you want to lead, just click here to find out more about Digital Real Estate.
Are There Alternatives To Copywriting?
Yes, there are plenty of other business models to choose from if you want to pursue this making money online. Here are just a few:
What Is My Top Recommendation For Making Money Online In 2022?
Our team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.
While there may be no “perfect business”, the research IS conclusive:
Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Real Estate is for you.
1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Real Estate business.
And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.
Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.
This is only possible if you have an income stream that’s not tied to your time.
2) You Own & Control EVERYTHING: With an ad agency, you don’t really own anything. You’re a hired gun for clients, and entirely at their mercy.
Sure, you own your agency, but if your own business grinds to a halt once you stop working, all you really have is a self-created job.
With Digital Real Estate (a passive income stream), you own all the assets, which means you have all the power and all the control.
3) Little To No Startup Costs: It’s possible to get into Digital Real Estate with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.
Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.
4) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).
Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.
Because you have more knowledge, more experience, more results, and more momentum.
If you wanted to double your income with an ad agency, you’d have to double your clients OR double the monthly payment of your existing customers. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.
5) Make Money Helping Real People: This part is what makes it all worth it. With Digital Real Estate, you’re actually helping people by solving your clients’ biggest problem:
Small, local businesses need more customers, and with Digital Real Estate, you are unleashing a flood of happy, paying customers for these businesses.
You make money by helping them make money.
Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent. Once you see how Digital Real Estate makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.
Now, the choice is yours. You could continue browsing, looking at opportunities like copywriting services which could one day make you money.
You could continue researching, never making a decision.
OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Real Estate.
A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.
All while genuinely helping real people who are grateful and happy to pay for it.
If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Real Estate.