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Amazing Selling Machine Review (Updated 2024): Are Jason And Matt The Best Amazon Gurus?

By: Joel & Josiah
Amazing Selling Machine Review

Amazing Selling Machine is an Amazon FBA program taught by Matt Clark and Jason Katzenback. This program leaves no stone unturned as they teach every aspect of the Amazon FBA business from start to finish.

They claim that if you follow their exact methods, you’ll be able to earn over 10k+ per month in the comfort of your own home.

But is it legit? What’s inside the Amazing Selling Machine course? And how much does it cost?

Scroll down for my full review.

This Amazing Selling Machine review has been thoroughly researched with information and testimonials that are available to anyone in the public. Any conclusions drawn by myself are opinions.
Ecom is a trillion dollar industry
Reputable company
30 day money back guarantee
No control
spam affiliate reviews
Cost isn't final


  • Ecom is a trillion dollar industry
  • Reputable company
  • 30 day money back guarantee


  • No control
  • spam affiliate reviews
  • Cost isn't final

Why Listen To Us?

My name is Josiah, and this is my Dad, Joel.

Together, we make up the team here at Scamrisk.

If you’ll let me bother you for two minutes, I’d like to quickly explain why I’m even here writing this review.

In early 2020, I had just graduated from college & had no real career prospects.

I knew I was destined for something more, but I had no clue how I was going to make it happen.

I had this sinking feeling in my gut all the time… like the “big man upstairs” had accidentally given me the version of life where I’d be mediocre forever, instead of the one where I was, ya know – happy & fulfilled.


I had fiddled around with some different online businesses in college:

Some random MLMs, a bit of affiliate marketing, a (failed) dropshipping store or two, all the usual suspects.

Even my dad had been involved in MLMs back in the day… selling knives & other random nonsense people (probably) didn’t need.

All I really wanted was to find something that was going to actually work for me.

Maybe those things had worked for others, but for me it all turned up a fat “0” in the bank account department.

So I searched! And searched… and searched… and searched…

And eventually, I somehow stumbled upon a program that promised to help me build an income online (read about it here if you’re curious).

I didn’t really want to be “rich”.

The thought of making a reliable $5K per month & not having to worry about clocking in to a 9-to-5 ever again was all I needed.

Sure, there were people in the program doing high-6 and low-7 figures per year… but that wasn’t what I was out for.

I just wanted to provide freedom for myself, and if I was lucky, take my family along for the ride.

Fast forward a few days and a few phone calls & I was enrolled!

Here’s the first “money making website” I put up:

I built that site in 2020, and it still makes me $1,500 per month. It’s a basic 5 page website I built based on a template the program provides.

The best part to me? My dad and I get to do it all together!

So between the:

  1. Ease of reaching $5-$10K per month in income online
  2. Straightforward-ness of the system to do it
  3. Fact that I get to do it w/ my family

Is why I recommend local lead generation as my #1 business model for making money online.

Sure, it takes some work and dedication – but anyone that tells you that there’s a business out there that requires no work is selling you a lemon.

I’m not saying you need to sign up for the same program I did, but I would definitely recommend giving the business model a peek!


Amazing Selling Machine – like most Amazon FBA programs – wants you to believe you can build and run a successful e-commerce business that’s automated, profitable, and generates cash around the clock in less than 90 days…

With just a couple hundred dollars in inventory…

Sounds a little too good to be true, huh?

Look, as far as most online businesses go, you could do a lot worse than Amazon FBA.

But does that mean it’s the best solution for you?

That’s what we’ll find out in this Amazing Selling Machine review.

The biggest things you have to consider here are:

  • Inventory Management
  • Product Selection
  • Time to Profit

While you can make good money with Amazon FBA, it’s not as easy or simple as most course creators make it sound. Let’s break these 3 down real fast:

1) Inventory Management: If you’re doing an FBA business, the promise is that you don’t need to worry at all about inventory, because Amazon takes care of packing, shipping, customer service, etc.

However, you still need to get products to Amazon. And Amazon has very strict rules all sellers have to follow when preparing products for their warehouses.

This includes packaging, labeling, and registering products in their system. If you’re preparing all products yourself, you’ll spend a TON of time on this step (potentially 4-5 hours a day). So if you’re looking for a passive, automated business that runs itself, this might not be the best fit.

Now, yes, you can hire an Amazon prep center to do all this for you, but that eats into your margins. And remember that Amazon takes around 30-40% in fees for using the FBA program, so your profits are pretty tight to begin with.

2) Product Selection: E-commerce is a cyclical business. “Hot” products are always going in and out of fashion, which means, as an Amazon seller, you constantly need to be on the lookout for the next big thing.

That means monitoring trends, searching for products that might be popular down the line, and constantly in a rat race to – essentially – predict the future.

Sure, you can play in the evergreen market (things people always need and buy), but how much profit margin are you really going to get on meal prep containers, rubber spatulas, and golf umbrellas? Especially when there are hundreds of thousands of other sellers all swimming in that same ocean.

And because you’re constantly hunting for new hot products to sell, that takes up all the valuable time you could be using to travel, explore, read, surf, hike, or whatever else.

3) Time To Profit: Now, this isn’t the slowest turnaround time, but if you think you can put a dollar into inventory today and come out with two tomorrow, you’re sadly mistaken. From the time you first buy products to sell, you could be looking at anywhere from 4-12 weeks before you see a dollar come back.

And it could take twice as long before you break even.

Now, that’s not terrible, but what if you could start building a different (non-Amazon) income stream today, and see your first profits tomorrow?

What if you could build a passive income stream that’s actually passive?

An income stream that doesn’t require:

  • Inventory
  • Low margins
  • Constantly looking for the next hot product

An income stream that brings in consistent revenues every single month (from a couple thousand dollars to well over $10,000)?

An income stream you could actually build in your spare time, and grow as large or as small as you want to, without having to spend hours a day packing, prepping, and researching?

If that sounds like something you’d be interested in, check out Digital Leasing.


However, if you’d still like to know more about Amazing Selling Machine, keep reading.

What Is Amazing Selling Machine?

What Is Amazing Selling Machine?

Amazing Selling Machine is a full stack Amazon FBA program that is routinely updated to make sure you as a student always have the most up to date information. The Amazing Selling Machine evolution is now in it’s 12th iteration.

Your main coaches are Matt Clark and Jason Katzenback.

You will have access to some other coaches along the way and a full support system made available to you once you’re inside.

We will dive deeper into the course contents down below.

Who Owns Amazing Selling Machine?

asm course amazing selling machine

The Amazing Selling Machine was initially launched in 2013 by Matt Clark and Jason Katzenback. These two entrepreneurs are killing the game!

Their company (Amazing) is based out of Austin TX.

It wasn’t always sunshine and warm weather though, much different actually…

Jason Katzenback began his adult life as an engineering student in good ole’ Canada but quickly found out that cold weather and working a 9-5 sucks!

In 2003 he was climbing that corporate ladder at a really solid pace…but then the worst thing happened…

They canceled employee bonuses!!

So Jason did what any sensible person would do…

He started looking for ways to make money online.

Jason turned over stone after stone and eventually found himself a mentor who taught him about internet marketing, and by 2005, he started his own company called Archon Media Inc.

And by 2006 Jason and Archon Media had done over 3 million dollars in revenue by selling training products to everyday people trying to make money online.

So what about Matt?

Well unfortunately, he wasn’t on the straight and narrow that Jason himself had been on…

Matt had drug issues as a teen and was trying to turn his life around.

And he did!

After getting his life back on track and trying all the business models under the sun, he finally struck gold with ecom and became a huge success.

At just 24 years old, he was making bank off selling private label products on Amazon!

And then it happened…

The stars aligned when Matt Clark and Jason met in 2011.

Known now as the Amazing Duo, the two came together and created an online training course that was geared to teach absolutely anyone how to make money by selling everyday products on Amazon.

So what happens when you take the guy who makes bank selling on Amazon and pair him up with the guy who can market the crap out of any online training product?

You get the Amazon Money Machine!

Well almost….

Amazon politely asked them to change name of the course and after some thinking…they landed on Amazing Selling Machine, never looking back.

They didn’t just ride off into the sunset though…

Since 2013, they’ve made a multitude of upgrades to their training to keep their students up to date with the latest best practices around Amazon.

Looking back at just the last few years you’ll see that they’ve upgraded from ASM10 / ASMX, to ASM11, and now ASM12.

Since 2015 they have accrued over 30,000 members from 130 different countries and get this…

According to Clark and Jason Katzenback, their members have generated over 9 BILLION in sales on Amazon! Yep you read that right…9 Billion with an emphasis on the “B”.

But is this just another marketing pro with a big mouth spouting off BS so you join his course?

We hope to give you the answer you’re looking for in our full review!

What’s Inside The Amazing Selling Machine?

There are 4 main parts of ASM12

  • 8-Week Online Training
  • Private Resource Vault
  • Platinum Lifetime Access to Amazing Alliance
  • ASM Mentorship Program

But before we get into all those extra goodies…let’s get into the meat and potatoes of the training you all came here for…

ASM Intro Module

amazing selling machine intro module

Rich handles this one.

He starts everyone out at ground zero and delivers a solid training on setting your Amazon Seller account up the correct way and avoiding the common sales killing mistakes. This is a solid module for setting up your successful Amazon FBA business.

  • Birdseye view of the ASM course
  • How to navigate the ASM Dashboard
  • The truth about how to achieve good results
  • Proper way to structure your business
  • How to keep your account safe from suspension

We must say, the guy is pretty freaking thorough…

Compared to the other modules it feels like this one just goes on forever!

He gives a complete overview of the dashboard and gives a long explanation as to why Amazon is still a great business to this day.

ASM Module 1: Finding The Perfect Product

Amazing Selling Machine Module 1- Finding The Perfect Product

In this module, Rich explains why branding is more important than just selling stand alone products.

After that, he dives into their research method called “the hot product opportunity”…basically just 7 characteristics you’re going to wanna make sure your product in mind hits.

One of the characteristics he mentions is making sure it fits in a top level category…not a sub category.

Here’s what he means:

Amazing Selling Machine Module 1

He also gives guidance to ASM course members by providing a list of products to avoid. We found this to be an extremely helpful addition, helping keep others from getting stuck and making mistakes early on.

Scam Risk recommends that you do stay away from all the products on this exclusive list…why tempt fate?

Take note of how Rich begins…always with the product.

It’s not a bad place to start…but if you don’t focus on your target audience the most…you’re product sales will be short lived.

Honestly, if you’re brand new to this, Rich’s lesson on product opportunity in this first module will be extremely beneficial.

Some members of our team have even tried, albeit the products they sold well initially aren’t really doing all that hot today.

Ultimately it’s a great first week of training…but only a beginner method. The heavy hitters of FBA today are focusing more niche audiences and sell really exclusive sourced products.

ASM Module 2: Testing Suppliers And Samples

Amazing Selling Machine Module 2

Even though Rich did a great job kinda going over some common sense stuff when it comes to branding, we definitely think he could’ve easily added a more in-depth training that teaches sellers how to find sources that aren’t overran with other Amazon sellers.

He mentions nothing about how you could go to the local businesses in town and tell them about your skillset and help make some extra sales for ’em.

There are a number of different advantages when you have a source that is unique to other sellers, and targets a precise group of people (like those with stuffy noses).

  1. It’ll make it difficult for you competition to replicate…it’s not like they’ll be able to go on Alibaba, rip, and rebrand the same product you did!
  2. Your starting point for Facebook ads and Amazon Sponsored ads is now clearer than ever…you can use the Amazon Marketing System to reach out to those in desperate search of how to get relief of their stuffy nose!

On top of that…

People want to know their purchases are coming from reliable sources…it helps when it’s coming from a neighborhood grocery store!

ASM Module 3: Ordering Inventory

Amazing Selling Machine Module 3

This module covers the supplier selection process and Rich shows you how to create a framework for an Amazon product listing.

Rich focuses on two main things here:

  • Picking the best sample
  • Getting your product listing started

Rich gives you a bunch of information and proper steps to take when checking out product samples.

He also holds your hand through setting up an item entry in Amazon Seller Central, showing you how Amazon will approve it without any real struggle.

As far as successful amazon instructors go, Rich really proved his weight in gold with this module. Very few people can explain things in such a clear way like he can.

He even shows you why it’s important to enter as very little info as possible at first, very few Amazon “gurus” are aware of why that’s vital in the process.

Here are some other things this module goes over:

Additional topics covered in this module:

  • Picking a supplier without cutting others off
  • Getting your UPC
  • Making your packaging your own
  • Building that oh so important email list

Our main man Rich stresses the importance of really putting your samples to the test, testing for functionality and quality…

Even though is concern is totally justified, it’s pretty common for suppliers to trick you by sending one high quality product and sending your customers an off dollar brand one.

We asked our team member about it and he actually said there’s a pretty easy work around. He just sends a couple orders to his friends and family asking them to be honest. It’s also an easy way to see if your supplier is sending the same type of product to everyone!

ASM Module 4: Building The Brand

Amazing Selling Machine Module 4

Just like real businesses, you need to build a brand…and they show you exactly how to do so with social media. You’ll also learn about the Amazon branding tool suite for you own brand.

Note: If you are a part of the younger crowd who’s already familiar with social media and uses it on a daily basis…you could safely skip this section. There is likely nothing you haven’t seen before.

But if you’re an older Millennial or even Gen X who’s not all that familiar with something like social media…here’s a good break down of what you’ll learn for your brand assets!

Honestly, this module really could be improved.

Many of the social media strategies that are taught here are basic…we would have loved to see tactics that were more high level and beyond that of common knowledge when building a brand online.

They could have at least given a 90 day content push strategy so that you could get a foothold in the algorithms. Gary Vee has some great ideas for this…surely they could have provided something similar to give Amazon Sellers the leg up on competition.

ASM Module 5: The Perfect Product Page

Amazing Selling Machine Module 5

In Module 5, Rich goes over the 8 different characteristics of a great product listing and how you can create it.

Here’s four…we’ll save the other half for you to find out

  • Keyword Research
  • Traffic Generating Titles
  • Click Worthy Product Listing
  • Determining Profitable Pricing

Keyword research is important because if you have no search volume…it’s probably not a good product selection.

ASM Module 6: Perfect Product Launch

Amazing Selling Machine Module 6

In this module, Mike gives an overview of the ASM proprietary, proven process to successfully propel a product into the marketplace.

Here come Mike McClary with a birds eye view of the ASM process of launching a product.

3 phase process: LB&R

  • Launch
  • Blitz
  • Rank

ASM Module 7: Advanced Marketing And Traffic Tools

This is the module that goes over the daily maintenance of a successful FBA business. Everything from checking your rankings to emailing subscribers.

Covered in this module:

  • List of Daily Tasks
  • Amazon Lightning Deals
  • Dialing in Amazon Ads

ASM Module 8: Taking Your Amazon Bis To The Next Level

In the last module, Mike and Rich talk about future proofing business. Getting certain things lined up in a way that will allow you to make it to your end financial goal.

This module touches on the following:

  • Inventory Management
  • Expanding Product Line
  • Globalization
  • What’s your End Goal?

The ASM Membership Program

amazing selling machine

Legend has it that this where all the successful (2 million + in sales ) ASM members share their industry secrets with newbies.

The good?

It’s as simple as posting your question in the “Amazing Alliance” Forum and they give you a timely response 24/7. A feature like this is common amongst other Amazon FBA courses.

The bad?

Many members have been disappointed by being discouraged to pm mentors

Apparently it’s frowned upon.

Platinum Lifetime Access To Amazing Alliance

You get access to the online forum, coaching calls, Facebook group, and special pricing for live events! Total access the ASM Community is yours!

But the best is yet to come…

Private Resource Vault

the amazing selling machine resource vault

This is perhaps the best selling point of the program.

You get access to tools, resources, and training that the most successful ASM members have used to scale their Amazon businesses.

It really helps to build wealth with ASM when you have a great list of suppliers and templates to choose from!

What Does The Internet Have To Say About Amazing Selling Machine?

What Does The Internet Have To Say

I decided to do some digging and see what others had to say about the Amazing Selling Machine.

Here’s what I found:

“I was an early member of ASM and used to also be an affiliate. I’ve been through their course updates as recently as last year, and I’m also pretty familiar with a few of the other courses out there. For what it’s worth, my personal experience with Matt Clark is that he’s an asshole, but the course is pretty well laid out. It’s certainly not a scam. It’s nothing that you can’t find yourself, but there’s value in having it all in one place, so it depends on how much you value that. The biggest value though is in the Facebook group because they have paid mentors to help you along. If you join any of the free groups online, you’re usually interacting with other beginners, which is not really what you want.”

That was from reddit, let’s see if Trust Pilot has anything…

“Not impressed anymore by these guys. I did ASM4 and went to various events, but I feel they have been super unreasonable about the “upgrade” to the in person event that got cancelled. I paid for a VIP ticket in 2020, and they promised this would be replaced by a virtual event and an event in person in 2023. I can’t make the 2023 event and now they won’t refund me anything. If I knew this would have happened, I would have NEVER paid for two VIP tickets back in 2020. Terrible way to treat a long time customer. Their customer service was really patronizing and completely inflexible. Be careful with what they “promise”. They kept saying that the replacement 2023 event was a free upgrade – which is ridiculous. They basically took a whole bunch of my money which was supposed to be for an in person event and then just gave me a lame “virtual event” in place of that. I’m sorry guys, but you just lost a long term customer. Wouldn’t recommend you anymore.”

Looks like when reviews aren’t written by their affiliates the overall opinion is fairly negative…

Is Amazing Selling Machine A Scam?

Scam or Legit

So, is Amazing Selling Machine a scam? Not technically. You can make money with this program, but it’s definitely not as easy as Matt and Jason make it sound.

There’s a ton of work to be done upfront, no real guarantee of success, and – most importantly – you need to do a ton of volume to make any real money.

Now, there’s nothing wrong with front-loading the work and making the money later.

But if you’re grinding it out for 3 months and then your reward is 15% profit on a $12 product (which comes out to $1.80), it’s not really worth it.

What if, instead, you could do that same 3 months of work (in your spare time), and your reward was a $500 to $2,000 payment that came in every single month (recurring revenue)?

And what if you actually didn’t need to wait 3 months? What if you could get started today and have your first payment in a week?

And what if you could double it next week?

Well, that’s the power of Digital Leasing

And, unlike with Amazon FBA, you can legitimately do this from anywhere. It’s a true lifestyle business.

Your laptop and an internet connection is all you need.

Some of the most successful students in this program run their entire 6-figure businesses from:

  • A camper in the middle of the woods
  • A beach chair on the water in Mexico
  • A small villa in Greece


They’re able to travel around, living their lives first, and focusing on their income second.

Because even if they stop working for an extended period of time, the money keeps coming in.

So adventure, memories, and experience are the top priority.

And they never have to worry about how to pay for the next trip, or consider asking for time off.

If this sounds more like the type of life you want to lead, just click here to find out more about Digital Leasing.

How Much Does Amazing Selling Machine Cost?

How Much Does Amazing Selling Machine Cost?

Amazing Selling Machine costs one payment of $4,997…or 6 payments of $997 ($5,982).

However, as this image above shows, the Amazing Selling Machine discount can be as high as 40% like this image shows above. It often doesn’t last long though.

It’s a huge investment…but if you pay in full from the start you save about a $1,000

However, it doesn’t end there…

Most professional Amazon Sellers will tell ya…you’re going to see a bunch of extra expenses that add up quickly:

  • Samples + shipping: $300+
  • Product Inventory + shipping: $500-$2000+
  • (APSA) Amazon Professional Seller Account: $40/mo
  • Business Marketing (logo, branding, ads, photos, etc): $500+
  • Miscellaneous (UPC code, trademark, etc): $500+

So is Amazing Selling Machine worth it?

Long story short…

You’re looking at an extra 2-3k easy to get your first product good and launched…

And that’s in addition to your ASM tuition mind you.

But we can’t knock it too hard…

After all any real business will have some sort of start up cost in the beginning.

The question is though…

How long will it take for you to make your investment back with ASM?

Does Amazing Selling Machine Offer A Refund?

Does Amazing Selling Machine Offer A Refund?

They claim to offer the 30 day money back guarantee that you see pictured above, however, with further investigation I realized that their privacy policy page and terms of service page were actually “void”.

This means they have links on their site that don’t even actually exist.

Now that makes me wonder if the email they provided is actually a legit email people can reach out to…

I sure do hope that this 30 day refund is legit.

Amazing Selling Machine Alternatives?

alternatives scamrisk

Yes, there are plenty of other business models to choose from if you want to pursue this making money online.  Here are just a few:

What Is Our #1 Recommendation To Make Money Online In 2024?

Digital Real Estate

The ScamRisk team has spent months researching, reviewing, and vetting dozens of business models and thousands of programs.

While there may be no “perfect business”, the research IS conclusive:

Digital Leasing is the #1 online business model for those just starting out.

Whether you’ve never made a dollar online, or you’ve been in this space for a while but never really “made it,” Digital Leasing is for you.


1) It’s Flexible: got an hour a day? You can do this. Ready to drop everything else and dive in full time? You can do this. Yes, the more time you put in, the faster you see results. But even with a little time each day, you can move the needle in a Digital Leasing business.

And because this system is so flexible, you don’t have to constantly be working to make more money. It’s called PASSIVE INCOME because if you stop working, the money doesn’t.

Imagine taking 3 months off to just tour around Europe, rent a cabin in the woods to write a book, hike the Appalachian Trail, or live on the beach and surf all day.

This is only possible if you have an income stream that’s not tied to your time.


2) You Own & Control EVERYTHING: With Amazon FBA, you don’t really own anything.

Yes, you technically own the products before you send them into an Amazon warehouse, but that’s it.

You don’t own the sales platform, you don’t own a brand, and you don’t own the customers.

Not to mention, Amazon can literally shut you down at any time if they believe you’ve violated their constantly changing terms of service.

So you’re building a business that could be completely taken away from you in the blink of an eye.

With Digital Leasing, you own the assets, which means you have all the power and all the control.


3) Little To No Startup Costs: It’s possible to get into Digital Leasing with zero dollars upfront. Because, using the strategies outlined in this program, you can get a client to pay you BEFORE spending a penny out of your own pocket…even before you do any work.

Even without getting paid in advance, you can have your first Digital Rental Property up, running, and generating profits for less than $100.

Lance Lead Gen

4) No Inventory: As mentioned above, spending 4-5 hours a day prepping and packing products to send to Amazon is a huge time commitment.

Plus, you constantly need to be buying new products if you want to maintain your business.

You need to spend even more money if you want to scale up.

With physical products, you’ll always have limits on your time and freedom.

With Digital Leasing, a 100% online business, you never have to worry about that.

Scott Lead Gen

5) Easy To Duplicate: Ok, here’s the best part: once you have your first Digital Rental Property up and running, you can literally DOUBLE your income with a few clicks, a couple keystrokes, and a single phone call (and you don’t actually need the phone call).

Remember: each Digital Rental Property is worth $500 to $2,000 a month in semi-passive income (over 95% profit). Every time you decide to create another one and increase your income, it gets easier.

Because you have more knowledge, more experience, more results, and more momentum.

If you wanted to double your income with Amazon FBA, you’d have to double your inventory OR your profit margins. And, guaranteed that’s a lot harder than a few clicks and a few minutes of your life.

Done Deal

6) Make Money Helping Real People: This part is what makes it all worth it. Amazon FBA is a decent way to make yourself money, but it doesn’t improve anyone else’s lives.

After all, there’s always someone else selling rubber spatulas and umbrellas. That might be fine in the short term, but in the long run you may feel like you’re missing a purpose.

With Digital Leasing though, you’re actually helping people by solving your clients’ biggest problem…

Small, local businesses need more customers, and with Digital Leasing, you are unleashing a flood of happy, paying customers for these businesses.

You make money by helping them make money.

Not a big, faceless corporation either…a small business owner who’s using that money to put food on the table for their family, start a college fund for their kids, or take care of a sick parent.

Once you see how Digital Leasing makes a real impact in the lives of real people, you’ll sleep like a baby with a big smile on your face.


Now, the choice is yours. You could continue browsing, looking at opportunities like Amazing Selling Machine which could one day make you money.

You could continue researching, never making a decision.

OR, you could take a look inside, consider what you really want, and join a program that makes your dreams a reality. At the same time, joining a community of over 2,000 successful students that are living life on their own terms thanks to Digital Leasing.

A consistent, reliable, semi-passive stream of income that doesn’t depend on you or your time to keep producing profits.

All while genuinely helping real people who are grateful and happy to pay for it.

If this sounds more like what you want out of life (or if you just want some nice side income), click here to learn more about Digital Leasing.

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