Agency Analytics Review 2021: Best SEO Tools Available?

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Updated: November 26

By: Scam Risk - Expert Reviewer

AgencyAnalytics Review 2021: Best SEO Tools Available?

Agency Analytics allows freelancers as well as agencies to do SEO research and client reporting.

The tools include keyword rank tracking, site inspection, and a link manager.

Agency Analytics gives clients the option to white-label any report or dashboard.

This will allow them to provide a better branding experience. Agencies can use the growing number of integrations in Agency Analytics to consolidate and integrate their data into multi-channel reports.

This review will go over Agency Analytics to see if it really is the best SEO research and client reporting tool out there.

And at the end, I’ll answer some of the most often asked questions regarding Agency Analytics and SEO research and client reporting in general.

But most importantly, you’ll see the exact step-bey-step system that many others have used to grow their own successful online business to more than $40,000 a month in passive income.

This system made them swear off SEO for good, because it uses some of the same skills but in a much more powerful and profitable way!

This Agency Analytics review has been thoroughly researched with information and testimonials that are available online to anyone in the public. Any conclusions drawn by myself are opinions.

Table of Contents


What I Liked
  • Automated Client Reporting saves agencies time
  • Makes monthly reporting easier
  • One-stop place for all marketing data
  • Provides Google Analytics
The Good


What I Didn't Like
  • The SEO functionality is not as robust as dedicated SEO tools, such as Ahrefs or SEMrush.
  • Not for detailed SEO Analysis
  • Some options are more expensive.
  • No provision for uploading images such as screenshots of notable social media engagement
The Bad

Agency Analytics Review Summary

Agency Analytics was founded as “My SEO Instrument” in 2009 by Joe Kindness. Blake Acheson wanted to create products that were focused on the agency-client relationship.

Today, the company employs over 25 people and is based in Toronto. Agency Analytics provides support to over 3,500 agencies, freelancers, and others in managing campaign reporting.

Agency Analytics provides a single platform for agencies that allows them to manage and report on all marketing channels of their clients.

With over 50+ integrations available, agencies can create simple dashboards and reports for all of their clients from one place.

Agency Analytics features three SEO tools: a keyword tracker, site auditor, or backlink manager.

Agencies that need to do more SEO research might consider integrating data from one of the many SEO tool Integrations such as Ahrefs.

Agency Analytics for marketing agencies is a cost-effective, valuable tool. Agency Analytics offers both reporting and search engine optimization research, which is great for freelancers or smaller agencies.

Agency Analytics can provide a cost-effective solution for large agencies. Agency Analytics might not be able to give the SEO tools needed for large agencies.

With Agency Analytics, it’s easy to create reports for multiple clients, and it also made it simple for managing digital marketing basics using a snapshot view. Agency Analytics could be a perfect tool for small agencies to use for both reporting and analysis. Larger agencies might compare it with Databox and NinjaCat, which integrate with all channels.

Agency Analytics Pricing & Cost

AgencyAnalytics Pricing & Cost

Agency Analytics pricing options can be purchased at three levels. The prices vary according to the number of campaigns, keyword ranks, and page audit pages. Agency Analytics also offers 20% off for customers with annual plans.

  • Freelancer: $49 per month
  • Agency: $149 per month
  • Enterprise: $399 per month

Agency Analytics Features

marketing agencies

Below are some key features of Agency Analytics, and how they help agencies manage campaigns and impress clients.

SEO Tools

Agency Analytics supplies three proprietary SEO tools that allow you to manage a digital marketing campaign.

These tools can help you monitor SEO performance. They can also be easily integrated into custom dashboards or client reports.

Keyword Rank Tracker

Agency Analytics has an accurate and easy-to-use keyword rank tracking software that allows agencies to monitor hundreds of keywords for any language. The number of search terms trackable varies depending on the plan. The keyword rank tracking tool updates every day but offers only the essential functionality found in other SEO tools.

Keyword Rank Tracker

Clicking any statistics in the boxes within the keyword rank monitor will take you to the relevant graph.

This makes it simple to monitor your SEO performance as it changes over time. Below this dashboard are all your keywords and their ranking on Google Mobile or Google Local.

The tool allows you to modify which metrics are displayed.

For example, language, results, or volume. To simplify your ranking, you can add custom tags to group keywords, sort the lists by any metric, or search for keywords within the list.

AgencyAnalytics Keyword Rankings

Clicking on any one of the search terms from your list shows you the ranking history. Agency Analytics has a graph view and a daily ranking table, as shown below.

AgencyAnalytics Graph View And A Daily Ranking Table

Agency Analytics will also allow you to see other websites that rank well in each of your keyword searches.

This page also displays the Moz Rank, domain authority, page, and juice, passing your competitor’s backlinks. Also, it shows whether the search terms are in the title.

You can get the information as a PDF and XLS from any page through their download button.

Site Auditor

Agency Analytics also offers its own Site Auditor, which helps agencies identify and solve SEO problems on their clients’ sites.

The Site Auditor is thorough and accurate, according to our findings. Agency Analytics grants Freelance users 10,000 site audit pages per year, Agency users $30,000/ mo, and Enterprise users $100,000/ mo.

Site Auditor

You can use the site-auditor to check the SEO performance of any website. Site audit software evaluates your client’s site, assigning it an overall health score.

This makes it easy and simple to track. Each page is assigned a Health Score. The crawler is designed to find problems that affect SEO performance.

It allows you to prioritize issues and group them into three buckets: critical (errors), warnings (and warnings). Some examples of errors detected by the crawler are:

  • Missing HTML elements
  • Broken links
  • Slow pages
  • Duplicative content
  • Page status

Agency Analytics allows you to instantly run custom audits or schedule them to run daily.

You can schedule these audits within a page limit to maximize your monthly allotted page count.

The history tab allows you to easily track any improvements that have been made.

Backlink Manager

Agency Analytics comes with a backlink tracker that you can use, but it only has limited functionality.

Its Majestic integration, which is robust, is best for managing backlinks.

Agency Analytics provides Majestic with backlink data at no cost. In just a few clicks, Majestic will offer you a free and comprehensive summary of your backlinks.

Majestic Interface

Majestic offers different displays that show links, referring sites, anchors, new, and lost. All the graphic displays in these tabs are available for you to add to your dashboards.


Agency Analytics’ main features are its dashboards & reporting, as well as its SEO tools. There are more than 50 available integrations for dashboards & reporting.

Each category contains some of the most essential apps and services used by the marketing industry. There are eight kinds of integrations.

Analytics Integrations

You can integrate tools by selecting the tool from their integrations menu. If necessary, enter credentials. After a tool is successfully integrated, it’s available in the sidebar as a category.

Tool Integration With Its Designated Category

Most agencies can use a wide range of integrations to suit their client’s requirements. Each integration allows agencies to view clients’ data and can be included in reports and custom dashboards.

Even though more integrations are available, these are still significantly more expensive than the ones offered by competitors.

Interactive Dashboards

Agency Analytics enables you to visualize client data using interactive dashboards. To give deeper insight, you can create multi-channel dashboards to show performance from more apps and services.

Many templates can be used to make dashboards. Agency Analytics makes it easy to modify the templates. The drag-and-drop editor is available, and there are more than 1000 pre-built widgets.

The platform has a well-organized directory system, which makes it easy to find the right widgets. If you have a favorite dashboard, you can reuse it as a template in other campaigns.

Agency Analytics dashboards allow you to interact with them. This makes it easy for you to drill right into data for more detailed analysis.

By hovering your cursor over graphs and charts, you can view the granular information. You can see an example by clicking on the “Total Backlinks” widget. This will take you to Majestic’s tool page.

Agency Analytics Interactive Dashboard

Clients have the option to access certain dashboards 24 hours a day, while agencies can keep some for their internal use. Clients have access to dashboards, which saves time and eliminates the need to email agencies for each request.

Automated Reporting

Agency Analytics automates reporting, which is one of the most essential features.

This tool allows marketing agencies the ability to create and share cross-channel reports that are simple and informative.

These reports may be scheduled to send clients automatically as many times as needed.

Automated Reporting Tool

You can create reports from an existing dashboard or build custom reports. Agency Analytics has templates that can easily be modified by dragging individual widgets. Exporting dashboards can be done as a report.

To create a more thorough and standard report for your clients, you can add sections. Agency Analytics makes it possible to create reports by using a clone from an existing report as a template. Below is a sample of the SEO Report Template.

Sample SEO Report Template

Agency Analytics lets you White label dashboards or reports so your clients can have an engaging brand experience. A brand-new product can be customized with your company logo and color scheme. Clients won’t even see Agency Analytics.

Agency Analytics Customer Support

AgencyAnalytics Customer Support

Agency Analytics, like many small businesses, understands how important customer service is and provides support via Intercom chat 24/5. Agency Analytics has a reputation for providing exceptional customer support.

Although they could not resolve all issues immediately, they were very responsive and often reached out within an hour to assist. Live chats can usually be answered within five minutes. We found the entire customer support team friendly and helpful when we tested it.

Agency Analytics features descriptions, demo videos, and a complete help center. The help center includes the “Knowledge Base,” an article compilation to assist users using all available tools.

Agency Analytics Alternatives & Competitors

Agency Analytics provides proprietary SEO tools along with dashboard & reports functionality. It can compete against other SEO software firms and products specifically focused on dashboards and reporting. Agency Analytics’ most popular alternatives and rivals are:

SEO Tools

Dashboards & Reporting

  • DashThis
  • Databox
  • Google Data Studio
  • Klipfolio
  • NinjaCat
  • Tableau
  • TapClicks

Is Agency Analytics Right For You?

Agency Analytics software is used by thousands of freelancers and marketing agencies to conduct client reporting and SEO research. Because it serves these two primary purposes, it should be considered against both SEO and client reporting software.

Agency Analytics offers a more straightforward interface than most other SEO software. However, it is not as comprehensive. Consider more advanced SEO software like Ahrefs, SEMrush, or SEMrush if the SEO tools you have are insufficient.

Agency Analytics offers a user-friendly client reporting platform, allowing you to be as flexible as possible. TapClicks can be a good option for those who need additional tools and services.

Agency Analytics costs $49 per month and is one of the most affordable options for SEO tools, client reporting platforms, and other services.

It’s great for getting that snapshot and running reports, overall. A lot of clients have switched from their previous reporting software because Agency Analytics provides better client reporting and agency-focused tools.

However, Agency reporting is Agency Analytics’ core business. Their keyword data and rankings are intended to give an overview but not enough to provide detailed client reports.

What Is Our Top Recommendation For Making Money Online In 2021?

Make Money Online

Our review team has come across a program in the real estate industry that is next level!

Although it’s not real estate in the traditional sense, it’s all digital.

Yup, Digital Real Estate!

Where Agency Analytics falls short is in scalability.

You can’t realistically expect to be able to do SEO all day everyday.

It just takes too many resources (money included) for any regular person to bootstrap, not to mention some clients can be real headaches!

But what if you could make even more money off of little local websites without having to spend all your day monitoring different campaigns?

With this digital real estate program, you can profit off LOCAL traffic to your website every single day!

Sound too good to be true? Of course it does! But it isn’t…in fact, business owners wish they had this skill!

All you have to do is build and rank a LOCAL website and forward the jobs off to a business owner in town, you could even email it to them!

This works for literally any service based business, tree service, plumbing, towing, etc.

How do you get paid and how much?

Simple, after you forward the jobs off to a business owner and he makes some money off of them, you simply ask to make the deal beneficial for each other.

A fair price to charge per lead, depending on the industry is 10-20%…let’s just use the tree service industry for example and go by worst case scenario.

Let’s say you build and rank the site and only 10 jobs a month come in. The average tree service job is anywhere from $500-$2000!

That means at bare minimum you have an asset worth $500 a month!

See why they call it digital real estate now? That’s a rent payment. Because It’s YOUR ASSET

The great thing is how easy it is to scale. You don’t have to worry about clients that are headaches because you own the website.

Back to SEO, why land a small $500 SEO client that is treating you like an employee, when you can own your own asset with leverage?

This model actually allows you to collect HUGE FLAT RATE DEALS. Truly passive income!

The training program takes making money online to a whole other level. The owner of the program walks you through how to build and rank a site hand in hand, with the occasional voice over when he is sharing his screen.

You will learn the importance of keywords, website name, how to send call notifications via email, backlinking, etc.

Once the training program is completed you will also have access to a Facebook group much better than the other SEO groups in my opinion. This group is much more active.

Unlike SEO, where you’re getting maybe $250 per month, you could be getting 10-20X THAT.

Scott Is Crushing It

A business will always want more leads and another job. In fact, it doesn’t even matter that the job isn’t coming from their website name…they see it as it is…expanding digital real estate.

Unlike SEO, more people have been able to walk away from their 9-5 job as well.

Now, I know you probably have tons of questions…

So, check this out to learn more.

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